Introduction to website usability

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Did you know the average user gives your website just 4 seconds to catch their attention before moving on? Get these first impressions wrong, and you risk losing leads, alienating customers and damaging your brand. Continuing with our series of free webcasts on online marketing, we've teamed up with Reed Business Insight, a specialist research and user experience agency, to provide an introduction to website usability to help ensure your website is working for your customers.

Immobilien Technologie Design

Website Usability making your website work Jessica Hall | Research & User Experience Manager | Reed Business Insight brought to you by

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Usability is about the ease with which customers are able to use a website ease

Improve the usability of your site in key areas: Navigation

Improve the usability of your site in key areas: Search

Improve the usability of your site in key areas: Content

First phase of technology: We have all this technology. What can we make it do?

Questions If you have any questions for Jessica please post them in the webcast disucssion in the commercial property marketer group Click here: http://tinyurl.com/commercial-property-marketer brought to you by

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Next website usability webcast: Wednesday 28 July, 2pm Click this link to register: http://tinyurl.com/websiteux2 brought to you by

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You need to stand out in 3 seconds - The competition is fierce and you need to be able to catch interest in less than 3 seconds and then keep it. This is true no matter if you are creating a message for a presentation, the web, a speech or a video. Most likely you do the following misstakes today - You start a presentation with a company overview - You start a presentation about your product - Your webpage is all about your product ä You have more then 10 words on your power point slide Tools the super professionals use will be yours In this presentation you will learn how to create amazing B2B Value Propositions Designs that will not only say what you need to say but will catch the interest of the person you are trying to reach in a totally new way. I will show you 4 tools that the super professionals use and how to use them.   I created this presentation after doing extensive research on how to create a strong value proposition. The data I have reviewed are from marketing experts, Gartner, reports and my own personal experience creating value propositions.    The purpose of the presentation is to share my conclusions on how to build a strong value proposition.   Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you.    Some pictures can be a bit blurry when you view the presentation directly from the web. To view a high quality version of the presentation simply download it. If you have any questions please don't hesitate to contact me at www.daniel-one.com

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Introduction to website usability

1. Website Usability making your website work Jessica Hall | Research & User Experience Manager | Reed Business Insight brought to you by

6. Usability is about the ease with which customers are able to use a website ease

10.

11.

12. Improve the usability of your site in key areas: Navigation

13. Page fold

14.

15. Improve the usability of your site in key areas: Search

16.

17.

18.

19.

20.

21. Improve the usability of your site in key areas: Content

22.

23. First phase of technology: We have all this technology. What can we make it do?

24. Second phase of technology:

25. Third phase of technology:

26. Understanding your users

27. Expert usability evaluations, Personas Prototyping , Usability testing, User Requirements, SEO, Information Architecture, Wireframes, User profile surveys Functional Prototype, Ethnographic studies , Task Analysis , Customer Activity Cycle, Scenario Testing, User Stories, Usability Testing , Cardsorting, Visual Prototype Personas Personas Personas Usability Testing, Personas Personas Surveys , User Profile

28.

29. Personas bring focus

30.

31. Usability Testing

32.

33. Questions If you have any questions for Jessica please post them in the webcast disucssion in the commercial property marketer group Click here: http://tinyurl.com/commercial-property-marketer brought to you by

34.

35. Next website usability webcast: Wednesday 28 July, 2pm Click this link to register: http://tinyurl.com/websiteux2 brought to you by

36. Next website usability webcast: Wednesday 28 July, 2pm Click this link to register: http://tinyurl.com/websiteux2 brought to you by

Introduction to website usability

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