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MOBILE FINANCIAL SERVICES


GERMÁN MARTÍNEZ
SOLUTION SALES




ANDICOM 2009
CARTAGENA COLOMBIA
Banking Channels Trend
                                                                          Mobile
         Speed and ease of access                                    Financial Services
         Cost per transaction
                                                          Internet



                                               IVRs

    US$ 1,19
                                        ATMs




                           POS



      Branch Office


                                    US$ 0,62

                                               US$ 0,28
                         US$ 0,40
                                                          US$ 0,10          US$ 0,08




MOBILE BANKING - CONFIDENTIAL
Internet Penetration




MOBILE BANKING - CONFIDENTIAL
Mobile Telephony Penetration




MOBILE BANKING - CONFIDENTIAL
Mobile Financial Services Use cases

                                                                                           mBanking
                                                                      Check balance
                                                                      Manage cards
                                                                      Pay bills
        Authentication
                                                                      Transfer money from accounts to accounts

           Authenticate
           securely to a
           web site (wPKI,                                                                            mPayment
           mOTP)
                                                                                                     Peer to merchant

                                                                                                   Pay merchant

NFC payment

 Pay a merchant                                    Mobile Financial                                          mPayment
 with an NFC                                                                                                  Peer to peer
 phone                                                Services
                                                                                                       Transfer money to
                                                                                                       somebody in the
                                                                                                       same country

   Mobile Wallet

     Un-banked people                                                                           Air time transfer
     can access to
     financial services
                                                                                              Top up
                                                                                              Transfer air time
                             Mobile money
                               transfer
                               Transfer money to
                               a person abroad
Implementation schemes: SMS

       User                                           Operator




        System Security     Friendly     Transaction cost      Service Availability
SMS    Low              Low            Moderate             High
Implementation schemes: WAP and JME

              User                           Operator                      Internet




               System Security        Friendly          Transaction Cost       Service Availability
HTML/WAP      Moderately High    Moderately High   Low                      Moderate
JAVA / JME    Moderately High    High              Low                      Moderately Low
Implementation schemes: USSD

        User                                                    Operator




         System Security        Friendly     Transaction Cost      Service Availability
USSD    Moderate           Moderate        Moderate             Moderate
Implementation schemes: IVR

      Operator                Voice Channel               User




          System Security         Friendly      Transaction Cost      Service Availability
IVR      Moderate           Low               High                 High
Implementation schemes: SIM BROWSING

           User                           Operator                       BANCO




            System Security          Friendly        Transaction Cost      Service Availability
SMS/S@T    High               High              Low                     High
Friendly, Easy, Security




           Reset   P
                   Any Mobile Phone Data Bus
                   r                         mBanking            Mobile Wallet
           Vcc      o
Un mundo de
                    c
           Vss
   servicios        e
                   micro              ROM
                    s      EEPROM                 RAM         Crypto
           I/O
financieros al      s
                                       (OS)
                    o                         Mobile money
 alcance de         r                           transfer        Air time transfer
          Clock
   todos!
                                    Address Bus


                                              mPayment            mPayment
                                               Peer to peer      Peer to merchant
Security

                                                             End 2 End Security

                      Authentication




 Confidentiality                                         Integrity

                        Mobile Financial
                           Services


                                                            Algorítmo de Seguridad
                                                                    3 DES
                                              Non
            Access Control                 repudiation
Mobile POS




 Customers
                 POS          Merchant


             12:17a
                      VENTA
                ANULACION
                  CIERRE
Mobile WALLET



Your Wallet Electronic WalletPhone Cel
       Your             Your




                                         14
NFC + Contactless Payment




                                             Chip + Antenna
                                             (Integrates at the same
                                             Mobile device)




                        Shared services
                            To reload PayPass thru your
                            banking account

               ICCID



   Mobile Application
Evolution Services
Mobile Banking implementations in LATAM




                                            In Production

                                            Deployment
                                            Ongoing

                                            Prospects


BANCA MOVIL - CONFIDENCIAL
Mobile Banking && Payment
Colombian case study

Luis Alberto Leguizamon
Mobile Banking Colombia
As a result of the Banks’ need to reach more users every day and taking into account
the growth of the Mobile Telephony whose technology is available 24 hours a day, 7
days a week; the Mobile Banking Concept was born in Colombia.Therefore, it was
established a strategy to design a solution which may offer among other benefits:


                                        USER FRIENDLY

                 Dinamic STK menues ALWAYS
                       No short codes
                       No keywords needed
                       No strings of data
                 Explicit transactional flow
                 Dynamic session (The user always knows next step)
                 No user trainings needed


MOBILE BANKING - CONFIDENTIAL
Mobile Banking Colombia
As a result of the Banks’ need to reach more users every day and taking into account
the growth of the Mobile Telephony whose technology is available 24 hours a day, 7
days a week; the Mobile Banking Concept was born in Colombia. Therefore, it was
established a strategy to design a solution which may offer among other benefits:


                                                                   MASS


                 MAS Market coverage
                 DSTK applet (SIM CARD)
                 SMS Channel usage
                 Device independant




MOBILE BANKING - CONFIDENTIAL
Transactions in September 1.010.315
                                                                                Commercial Launch



                                                            Commercial Launch

                                        Commercial Launch

                    Commercial Launch


Commercial Launch




                         Total Transactions: 17.180.358
Registered Customers (Accumulated)



Total 371.148 Users
Prepaid Reload



Total 2.200.600
STATISTICS

• + 370K users registered
• + 4,2 millions of Balance Inquiry (+45% total transactions)
• + 1 million of prepaid reloads (+15% total transactions)
• + 73K found transfers
• + 50K Services payment (launched on Oct/2008)
• + 2,3 millions attempt of registry process (+20% total transactions)
• + 22K new users per month
• + 37 millions of Cellular phones ready to be used
• Today, more than 1 millions transactions per months



 + 11.5M TRANSACTIONS DURING LAST YEAR
THANKS!


      german.martinez@gemalto.com
  LALeguizamon@redebanmulticolor.com.co

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Evolución de Servicios Financieros Móviles en Latinoamérica

  • 1. MOBILE FINANCIAL SERVICES GERMÁN MARTÍNEZ SOLUTION SALES ANDICOM 2009 CARTAGENA COLOMBIA
  • 2. Banking Channels Trend Mobile Speed and ease of access Financial Services Cost per transaction Internet IVRs US$ 1,19 ATMs POS Branch Office US$ 0,62 US$ 0,28 US$ 0,40 US$ 0,10 US$ 0,08 MOBILE BANKING - CONFIDENTIAL
  • 5. Mobile Financial Services Use cases mBanking Check balance Manage cards Pay bills Authentication Transfer money from accounts to accounts Authenticate securely to a web site (wPKI, mPayment mOTP) Peer to merchant Pay merchant NFC payment Pay a merchant Mobile Financial mPayment with an NFC Peer to peer phone Services Transfer money to somebody in the same country Mobile Wallet Un-banked people Air time transfer can access to financial services Top up Transfer air time Mobile money transfer Transfer money to a person abroad
  • 6. Implementation schemes: SMS User Operator System Security Friendly Transaction cost Service Availability SMS Low Low Moderate High
  • 7. Implementation schemes: WAP and JME User Operator Internet System Security Friendly Transaction Cost Service Availability HTML/WAP Moderately High Moderately High Low Moderate JAVA / JME Moderately High High Low Moderately Low
  • 8. Implementation schemes: USSD User Operator System Security Friendly Transaction Cost Service Availability USSD Moderate Moderate Moderate Moderate
  • 9. Implementation schemes: IVR Operator Voice Channel User System Security Friendly Transaction Cost Service Availability IVR Moderate Low High High
  • 10. Implementation schemes: SIM BROWSING User Operator BANCO System Security Friendly Transaction Cost Service Availability SMS/S@T High High Low High
  • 11. Friendly, Easy, Security Reset P Any Mobile Phone Data Bus r mBanking Mobile Wallet Vcc o Un mundo de c Vss servicios e micro ROM s EEPROM RAM Crypto I/O financieros al s (OS) o Mobile money alcance de r transfer Air time transfer Clock todos! Address Bus mPayment mPayment Peer to peer Peer to merchant
  • 12. Security End 2 End Security Authentication Confidentiality Integrity Mobile Financial Services Algorítmo de Seguridad 3 DES Non Access Control repudiation
  • 13. Mobile POS Customers POS Merchant 12:17a VENTA ANULACION CIERRE
  • 14. Mobile WALLET Your Wallet Electronic WalletPhone Cel Your Your 14
  • 15. NFC + Contactless Payment Chip + Antenna (Integrates at the same Mobile device) Shared services To reload PayPass thru your banking account ICCID Mobile Application
  • 17. Mobile Banking implementations in LATAM In Production Deployment Ongoing Prospects BANCA MOVIL - CONFIDENCIAL
  • 18. Mobile Banking && Payment Colombian case study Luis Alberto Leguizamon
  • 19. Mobile Banking Colombia As a result of the Banks’ need to reach more users every day and taking into account the growth of the Mobile Telephony whose technology is available 24 hours a day, 7 days a week; the Mobile Banking Concept was born in Colombia.Therefore, it was established a strategy to design a solution which may offer among other benefits: USER FRIENDLY Dinamic STK menues ALWAYS No short codes No keywords needed No strings of data Explicit transactional flow Dynamic session (The user always knows next step) No user trainings needed MOBILE BANKING - CONFIDENTIAL
  • 20. Mobile Banking Colombia As a result of the Banks’ need to reach more users every day and taking into account the growth of the Mobile Telephony whose technology is available 24 hours a day, 7 days a week; the Mobile Banking Concept was born in Colombia. Therefore, it was established a strategy to design a solution which may offer among other benefits: MASS MAS Market coverage DSTK applet (SIM CARD) SMS Channel usage Device independant MOBILE BANKING - CONFIDENTIAL
  • 21. Transactions in September 1.010.315 Commercial Launch Commercial Launch Commercial Launch Commercial Launch Commercial Launch Total Transactions: 17.180.358
  • 24. STATISTICS • + 370K users registered • + 4,2 millions of Balance Inquiry (+45% total transactions) • + 1 million of prepaid reloads (+15% total transactions) • + 73K found transfers • + 50K Services payment (launched on Oct/2008) • + 2,3 millions attempt of registry process (+20% total transactions) • + 22K new users per month • + 37 millions of Cellular phones ready to be used • Today, more than 1 millions transactions per months + 11.5M TRANSACTIONS DURING LAST YEAR
  • 25. THANKS! german.martinez@gemalto.com LALeguizamon@redebanmulticolor.com.co