1. Flickr | by andrewrennie
’
DON TS your
presentation
can DO without

2. Don’t Impose
To sell harder, you speak softer.
Use plenty of suggestive words.
Flickr | by maxw

3. Don’t Mimic
Keep up with the times. But imitate
every fad, and your audience will
realize that there’s no insight from
your end. No real contribution.
Flickr | by evilpeacock

4. Don’t Grovel
Never plead. Instead, reason with your
audience. Demand their attention, subtly.
Flickr | by Royal Olive

5. Flickr | by Beni Ishaque Luthor
Don’t Waver
Take a side and stand by it. Use reassuring
adjectives. Sound neutral and you could come
off as unconfident. Or worse, boring!

6. Don’t Lie
You’d be surprised, how much
statistics are “calculated.” Your
projections today, could influence a
major decision tomorrow.
Keep it real.
Flickr | by fi_chince

7. Don’t Gripe
Even if you have to make an
alarming point, don’t complain.
Reason. Avoid using negative
adjectives. “You’re not good
enough” is better than
“You suck!”
Flickr | by sergis blog

8. Don’t Pun
Unless you know your
audience well enough to
throw in a few, don’t. Puns
are brain farts. Steer clear of
them. They add no value.
Flickr | by ohdarling

9. Don’t Quote
In pithy words or digits. The former is a sad
excuse for filling empty spaces. The latter just
shows you’re greedy. Use the slides to show
what you have to offer. Quote and sell, later.
Flickr | by nickb_rock

10. Don’t Prolong
It’s a slideshow, not a lecture. Be crisp
and brief. Use shorter sentences.
Flickr | by slworking2

11. Flickr | by YanivG
Don’t Scream
Metaphorically, of course. No flashy colors or
unusually large text. AVOID USING UPPER
CASE ALL THE TIME. They will still get it!

12. Now that you know how,
and where it can go
WRONG
It's time you met the PROs,
who put the SHOW in
Slideshow
Flickr | by vincentsl

13. Now that you know how,
and where it can go
WRONG
It's time you met the PROs,
who put the SHOW in
Slideshow
Flickr | by vincentsl

14. http://www.facebook.com/EffectWorks
effect works
Presentations. And More.
Copy: Praveen Balachander | www.effectworks.com | Get in touch: contact@effectworks.com