These are the slides from a presentation by Dr. David Fairchild, CMO of Tufts Medical Center, and Dan Dunlop, president of Jennings, a healthcare marketing agency. To visit Dan's blog go to http://thehealthcaremarketer.wordpress.com.
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Marketing Patient Safety & Hand Hygiene
1. Marketing Patient Safety Within Your Hospital David Fairchild, MD, MPH, Tufts Medical Center Dan Dunlop, Jennings Healthcare Marketing October 1, 2009