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Marketing Patient Safety Within Your Hospital David Fairchild, MD, MPH,  Tufts Medical Center Dan Dunlop,  Jennings Healthcare Marketing October 1, 2009
Bert Jacobs,  Life Is Good!
In the Spotlight: Hand Hygiene & Hospital Acquired Infections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In the Spotlight: Hand Hygiene & Hospital Acquired Infections
In the Spotlight: Hand Hygiene & Hospital Acquired Infections
Tufts Medical Center ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tufts Medical Center: Context for the Patient Safety Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pre-Campaign Hand Hygiene Compliance Numbers ,[object Object],[object Object],[object Object]
Existing Campaigns Within Tufts Medical Center
Existing Campaigns Within Tufts Medical Center
Existing Campaigns Within Tufts Medical Center
Existing Campaigns Within Tufts Medical Center
The Cluttered Environment Within Tufts Medical Center
Our Assessment Pointed to the Need to Drive The Message Home ,[object Object],[object Object],[object Object],[object Object]
Challenges of a  Culture Change ,[object Object],[object Object],[object Object],[object Object]
A Comprehensive Campaign Required ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Campaign Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research: What We Heard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research: What We Heard ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Sample of Programs Reviewed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Existing Campaigns
Research Existing Campaigns
Research Existing Campaigns and Editorial Coverage
The Creative Brief ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Creative Brief ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Spec Creative ,[object Object],[object Object],[object Object],[object Object]
Choices Campaign ,[object Object],[object Object]
Choices Campaign
Choices Campaign
Choices Campaign
Choices Campaign
Choices Campaign
Choices Campaign
Nametag Campaign ,[object Object]
Nametag Campaign
Nametag Campaign
Nametag Campaign
Nametag Campaign
Nametag Campaign
Germs Campaign ,[object Object],[object Object]
Germ Campaign
Germ Campaign
Germ Campaign
Germ Campaign
Germ Campaign
Germ Campaign
The Winning Campaign ,[object Object]
Speak Up. Wash Up.
Speak Up. Wash Up.
Speak Up. Wash Up.
Speak Up. Wash Up.
A Local Campaign
The Winning Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Speak Up. Wash Up. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Speak Up. Wash Up. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before We Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Speak Up. Wash Up. ,[object Object]
Speak Up. Wash Up. Important patients and families understood what we were doing
Speak Up. Wash Up.
Speak Up. Wash Up.
Speak Up. Wash Up.
 
 
What Worked ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Didn’t Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results
Results
Results ,[object Object],[object Object],[object Object],[object Object]
Southern New Hampshire Medical Center ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The  Ideal  Hand Hygiene Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Ideal Hand Hygiene Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing Patient Safety & Hand Hygiene