Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
ReputationManagers.com Powerpoint Presentation
1. Campaign Presented To: Joshua Garcia Villa Group Prepared By: Teevan McManus Managing Partner ReputationManagers.com 800-516-1819 [email_address] Reputation Management for Villa Group branded terms
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3. Current Issues identified: Search Terms: -Universal Vacation Club -Villa Group -Villa Del Mar Negative URLs: -RipOffReport.com -ComplaintsBoard.com Non-ideal URLs: -TripAdvisor.com (low rating) Current issues for Villa Group
4. will flood the search engines about you or your company Simply put, we will increase the good, push down the bad Control results for all 3 brand search terms What specifically do we do?
5. Step 1 Collaborate with your internal team Step 2 Step 3 Step 4 Step 5 Step 6 Collaborate with your internal team Learn about upcoming News worthy content and plan to promote the content: -Press Releases -In the News -Video -Events -New Products -Recent Hires Just because it is relevant news doesn’t mean it Will rank. We will help you rank your news content. The process: Step 1 – Collaborate
6. Step 1 Step 2 Optimize your current property set Step 3 Step 4 Step 5 Step 6 Find and optimize Villa Group’s controlled sites The process: Step 2 – Villa Group’s Properties
7. Step 1 Step 2 Step 3 Optimize and Create Social Networking Sites (Linked In / Digg Facebook) Step 4 Step 5 Step 6 Create social profiles that villa group is not Utilizing, includes: (75 different social sites that we will use) The process: Step 3 – Social Profile’s
8. Step 1 Step 2 Step 3 Step 4 Create and Promote Social Video Campaigns Step 5 Step 6 Create social video accounts in the major distribution channels that get picked up by search: The Process: Step 5 - Online Video Optimization Social Content Organization
9. Step 1 Step 2 Step 3 Step 4 Step 5 SEO Everything! Step 6 Pr Sites The Process: Step 6 – SEO all properties Our Network News Sites Bloggers We build 100’s of ‘Micro SEO’ campaigns Authority Sites We get thousands of inbound links to the positive properties
10. Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Track, Measure, and Adjust campaign We have developer the internet’s first search engine reputation scoring system. Rep Intel proprietary monitoring and scoring