Speaking at ad:tech Performance & Innovation, 2-3rd November, London.

1. 0

2. FMCG manufacturers don't own the retail channels
where their products are bought
1

3. ….. yet they spend increasing amounts on
advertising driving sales to them
45% +
Social Ad Spend 2015 2

4. Unable to fully influence the customer journey to sale
3

5. OUR PLATFORM IS THE COMPLETE SOLUTION
4

6. HOW IT WORKS
MAGNUM ILLUSTRATION
5

7. INSERT A SIMPLE
CALL
TO ACTION IN
YOUR EXISTING
BRAND
STRATEGY
#
QR CODE OOH EMAIL
TWITTER DISPLAY HASHTAG
ONLINE
6

8. #
QR CODE OOH EMAIL
TWITTER DISPLAY HASHTAG
OFFLINE
7

9. TV
8
Tweet TRY to
#RELEASETHEBEAST

10. ENGAGE
9

11. IDENTIFY @ Email as Omni-Channel Passport
10

12. REDEMPTIONREDEEM
11

13. Get Voucher
New Flavour
ACTIVATE 1-2-1 BRAND TIMELINE
Remind Redeem Personalised
Email
Buy
Online
1. OPTIMISE CONVERSIONS 2. CROSS SELL 3. FIND LOOKALIKES
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14. WHAT’S UNIQUE
• CONNECTED 95% US / UK OFFLINE GROCERY RETAIL TO
SOCIAL NETWORKS
• REAL TIME AUDIENCES / NO WAITING
• NO APP NEEDED
• METHOD / AGNOSTIC e.g. Mobile or Printed
• BUILT FOR FMCG
• ABILITY TO ADD NEW COUNTRIES
• CUSTOMER TIMELINE DATA
• EMAIL AS OMNI CHANNEL PASSPORT
• AUGMENTS DMP / PROGRAMMATIC13

15. DELIVERING RESULTS FOR TIER 1 GLOBAL AGENCIES AND BRANDS
44% Redemption Rates Against an industry benchmark of 5-10%
(using Facebook Retargeting to optimise campaigns)
4X Conversion rates for Mindshare clients compared to projections
Mindshare booking ‘Always On’ campaigns for Kimberly Clark (Huggies, Dry
Nights)
Conversion Rate 2X Client Expectations, campaign duration
doubled

17. DELIVERING RESULTS FOR TIER 1 GLOBAL AGENCIES AND BRANDS

18. THANK YOU
17