Popsugar digital experience ad:tech London presentation

•

0 gefällt mir•675 views

ad:tech London, MMS & iMedia

Genevieve Kunst, MD Popsugar on 'Creating evocative digital experiences via visual content' at ad:tech London 2015.

Marketing

3
3 IN 4 WOMENFeel that messages that you SEE are more memorable
than messages you READ or HEAR

DIGITAL CONTENT IS THE NEW “ME TIME”
Women enjoy “me time” from content that entertains, informs and inspires
57%shopping
46%food and
cooking
43%fashion
42%entertainment 
news
39%beauty

5
PAUSE. ENGAGE.
CONNECT.
87%of Women Prefer
High-Quality
Visual Content

6
68%of women are likely to
Purchase Products
35%of women are likely to
Share Content
Via Social Media
42%of women are likely to
Seek Out
Additional
Information
From Brands That Use High-Quality Visual Content

7
SOCIAL PLATFORMS
GOOGLE SEARCH
REDDIT
IMGUR
POPSUGAR
SNAP (B2B)
NATIVE
ADVERTISING
INSIGHTS (B2B)
CONSUMER
INSIGHTS
SELECT
CONTRIBUTOR
NETWORK
CMS
DESKTOP MOBILE TABLET
ANALYTICS
TRENDING
DATA
!
Proprietary algorithm ranking trending stories from across the internet
EDITORIAL

9
Power Her Happy
75%
of women believe
technology
can make
them happier
Be a Problem-Solver
93%of women say
learning makes
them happy
Positive Association
1/2of women
want brands to
inspire them

Weitere ähnliche Inhalte

Andere mochten auch

How POPSUGAR mastered Facebook video - DPS Vail, 3/31/16Digiday

IZEA_InfoGraphic_April2015_GalenHarrisBill Benjamin

KarenManuel Angel Rodriguez Sanchez

Social Business Journal v02Dachis Group

July 8 2015 — Upworthy Editorial VisionUpworthyAdmin

SXSW 2017 PanelPicker Proposal: Storytelling at Scale - How to achieve scale ...Camilla Yates

The case for user-first ad products, Hot Topic: Header Bidding, Feb 2017Digiday

Red Bull Marketing CampaignJessica Dunning

Redbull Marketing strategyApurva Kavishwar

Andere mochten auch (9)

How POPSUGAR mastered Facebook video - DPS Vail, 3/31/16

IZEA_InfoGraphic_April2015_GalenHarris

Karen

Social Business Journal v02

July 8 2015 — Upworthy Editorial Vision

SXSW 2017 PanelPicker Proposal: Storytelling at Scale - How to achieve scale ...

The case for user-first ad products, Hot Topic: Header Bidding, Feb 2017

Red Bull Marketing Campaign

Redbull Marketing strategy

Ähnlich wie Popsugar digital experience ad:tech London presentation

Momentum big fuel_072210PSInc

Momentum by Big FuelAvi Savar

Momentum Big Fuel 072210Jun Kapunan

Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Webin...Influence Central

Influencer Marketing: A Look at Mom Bloggers, Their Influence and ReachWomen's Marketing, Inc.

Marketing to WomenFluid - Insight Driven Creative

Tyler Greer's (Exponential) presentation at Mumbrella's B2B Marketing Summit ...Stephanie Borys

#MITXData 2014 - The Consumer-First World: 8 Digital Trends Changing the Way ...MITX

Get to know your GR MSFT Audience Research Analysis (MIcrosoft & Thinkdigital)ThinkDigital

Lori andersonMediaPost

Field Guide to Brand AdvocatesBzzAgent

Connected consumers - IPC study 2014magazinemediaBE

How Online Influencers Drive SalesMom Central Consulting

Pop goes the filter bubbleNewsworks

Influencing Travel Decisions: Karla HaywardCruiseNL2011

Uniquely Gen ZNational Retail Federation

OMD Dive SocialOMD China

MobiU2012 Mobile Moms 101 - SymphonyIRIKimberly-Clark

Digital marketing trends that will help your future strategyNatalia Chrzanowska

Marketing through the behavior cycle. @RogerHurni @OffMadisonAveRoger Hurni

Ähnlich wie Popsugar digital experience ad:tech London presentation (20)

Momentum big fuel_072210

Momentum by Big Fuel

Momentum Big Fuel 072210

Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Webin...

Influencer Marketing: A Look at Mom Bloggers, Their Influence and Reach

Marketing to Women

Tyler Greer's (Exponential) presentation at Mumbrella's B2B Marketing Summit ...

#MITXData 2014 - The Consumer-First World: 8 Digital Trends Changing the Way ...

Get to know your GR MSFT Audience Research Analysis (MIcrosoft & Thinkdigital)

Lori anderson

Field Guide to Brand Advocates

Connected consumers - IPC study 2014

How Online Influencers Drive Sales

Pop goes the filter bubble

Influencing Travel Decisions: Karla Hayward

Uniquely Gen Z

OMD Dive Social

MobiU2012 Mobile Moms 101 - SymphonyIRI

Digital marketing trends that will help your future strategy

Marketing through the behavior cycle. @RogerHurni @OffMadisonAve

Mehr von ad:tech London, MMS & iMedia

Yasmin Porter (DataXu): How To Activate Your Data In A Cross Device World @mm...ad:tech London, MMS & iMedia

Matt Jones and Jamie Mcquary (Starbucks): Connecting Location Based Technolog...ad:tech London, MMS & iMedia

Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-...ad:tech London, MMS & iMedia

Ed Relf (Laundrapp): The 10 Great Failings Of A Mobile Marketer @mmsmobile2017ad:tech London, MMS & iMedia

Anthony White (LiveIntent): How Can Mobile And Data Overcome The Cross Device...ad:tech London, MMS & iMedia

The Next Big Thing start-up pitch: Verticly @ ad:tech 2016ad:tech London, MMS & iMedia

The Next Big Thing start-up pitch: Come Round @ ad:tech 2016ad:tech London, MMS & iMedia

The Next Big Thing start-up pitch: Sync Spot @ ad:tech 2016ad:tech London, MMS & iMedia

The Next Big Thing start-up pitch: Offer Moments @ ad:tech 2016ad:tech London, MMS & iMedia

The Next Big Thing start-up pitch: Codec @ ad:tech 2016ad:tech London, MMS & iMedia

The Next Big Thing start-up pitch: Fraim @ ad:tech 2016ad:tech London, MMS & iMedia

The Next Big Thing start-up pitch: Buzzoole @ ad:tech 2016ad:tech London, MMS & iMedia

Ed Relf, Laundrapp: Fail to prevail - Embracing failure and scaling disruptiv...ad:tech London, MMS & iMedia

Richard Kelly, Adimo: Transactional Marketing - How to put FMCG brands in bas...ad:tech London, MMS & iMedia

Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:te...ad:tech London, MMS & iMedia

Misha Lyalin, Zeptolab: From theory to practice - what being omnichannel mean...ad:tech London, MMS & iMedia

Charlie Johnson, Digital Element: Protecting your users privacy and deliverin...ad:tech London, MMS & iMedia

Heather Andrew, Neuro-Insight: How can neuroscience power performance marketi...ad:tech London, MMS & iMedia

Ben Williams, Ad Blocker Plus: The elephant in the room? Facing up to the rea...ad:tech London, MMS & iMedia

Anthony White, Live Intent: How people-based marketing is changing the way br...ad:tech London, MMS & iMedia

Mehr von ad:tech London, MMS & iMedia (20)

Yasmin Porter (DataXu): How To Activate Your Data In A Cross Device World @mm...

Matt Jones and Jamie Mcquary (Starbucks): Connecting Location Based Technolog...

Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-...

Ed Relf (Laundrapp): The 10 Great Failings Of A Mobile Marketer @mmsmobile2017

Anthony White (LiveIntent): How Can Mobile And Data Overcome The Cross Device...

The Next Big Thing start-up pitch: Verticly @ ad:tech 2016

The Next Big Thing start-up pitch: Come Round @ ad:tech 2016

The Next Big Thing start-up pitch: Sync Spot @ ad:tech 2016

The Next Big Thing start-up pitch: Offer Moments @ ad:tech 2016

The Next Big Thing start-up pitch: Codec @ ad:tech 2016

The Next Big Thing start-up pitch: Fraim @ ad:tech 2016

The Next Big Thing start-up pitch: Buzzoole @ ad:tech 2016

Ed Relf, Laundrapp: Fail to prevail - Embracing failure and scaling disruptiv...

Richard Kelly, Adimo: Transactional Marketing - How to put FMCG brands in bas...

Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:te...

Misha Lyalin, Zeptolab: From theory to practice - what being omnichannel mean...

Charlie Johnson, Digital Element: Protecting your users privacy and deliverin...

Heather Andrew, Neuro-Insight: How can neuroscience power performance marketi...

Ben Williams, Ad Blocker Plus: The elephant in the room? Facing up to the rea...

Anthony White, Live Intent: How people-based marketing is changing the way br...

Kürzlich hochgeladen

2024 SEO Trends for Business Success (WSA)Jomer Gregorio

Fiverr's Product Marketing Interview AssignmentFarrel Brest

TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa

5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions

Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing

Talent Management for mba 3rd sem usefulAtifaArbar

What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs

pptx.marketing strategy of tanishq. pptxarsathsahil

Influencer Marketing Power point presentationdgtivemarketingagenc

Exploring The World Of Adult Ad Networks.pdfadult marketing

Michael Kors marketing assignment swot analysisjunaid794917

Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO

Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World

定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一s SS

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY

Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9

How To Utilize Calculated Properties in your HubSpot Setupssuser4571da

Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari

(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey

Mastering SEO in the Evolving AI-driven WorldScalenut

Kürzlich hochgeladen (20)

2024 SEO Trends for Business Success (WSA)

Fiverr's Product Marketing Interview Assignment

TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector

5 Digital Marketing Tips | Devherds Software Solutions

Master the Art of Digital Recruitment in Asia.pdf

Talent Management for mba 3rd sem useful

What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...

pptx.marketing strategy of tanishq. pptx

Influencer Marketing Power point presentation

Exploring The World Of Adult Ad Networks.pdf

Michael Kors marketing assignment swot analysis

Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf

Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf

定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf

Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR

How To Utilize Calculated Properties in your HubSpot Setup

Common Culture: Paul Willis Symbolic Creativity

(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...

Mastering SEO in the Evolving AI-driven World

Popsugar digital experience ad:tech London presentation

1. CREATING EVOCATIVE DIGITAL EXPERIENCES VIA VISUAL CONTENT

2. 2

3. 3 3 IN 4 WOMENFeel that messages that you SEE are more memorable than messages you READ or HEAR

4. DIGITAL CONTENT IS THE NEW “ME TIME” Women enjoy “me time” from content that entertains, informs and inspires 57%shopping 46%food and cooking 43%fashion 42%entertainment  news 39%beauty

5. 5 PAUSE. ENGAGE. CONNECT. 87%of Women Prefer High-Quality Visual Content

6. 6 68%of women are likely to Purchase Products 35%of women are likely to Share Content Via Social Media 42%of women are likely to Seek Out Additional Information From Brands That Use High-Quality Visual Content

7. 7 SOCIAL PLATFORMS GOOGLE SEARCH REDDIT IMGUR POPSUGAR SNAP (B2B) NATIVE ADVERTISING INSIGHTS (B2B) CONSUMER INSIGHTS SELECT CONTRIBUTOR NETWORK CMS DESKTOP MOBILE TABLET ANALYTICS TRENDING DATA ! Proprietary algorithm ranking trending stories from across the internet EDITORIAL

8. 8

9. 9 Power Her Happy 75% of women believe technology can make them happier Be a Problem-Solver 93%of women say learning makes them happy Positive Association 1/2of women want brands to inspire them

10. T H A N K Y O U

Popsugar digital experience ad:tech London presentation

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (9)

Ähnlich wie Popsugar digital experience ad:tech London presentation

Ähnlich wie Popsugar digital experience ad:tech London presentation (20)

Mehr von ad:tech London, MMS & iMedia

Mehr von ad:tech London, MMS & iMedia (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Popsugar digital experience ad:tech London presentation