The document discusses common problems with product data and how to fix them. Some common problems include a lack of structured data, missing attributes, and complex or inconsistent SKUs. To address these issues, the document recommends structuring data by adding attributes, standardizing values, separating combined fields, and breaking out complex SKUs into individual listings. Properly structured and clean product data allows for better search, filtering and navigation which can help sell more products.

1. Sell More with Good Product Data Dan Barbata

3. Product Name Description Unique ID Attributes

6. Good Data = Structured Product Data SKU Product Name Brand End Material Valve Size 40002 American 2 Cast Iron Flanged Full Port Ball American Flanged Cast Iron Ball 2" 40003 American 3 Cast Iron Flanged Full Port Ball American Flanged Cast Iron Ball 3" 4000D2 American 2 Ductile Iron Flanged Ball American Flanged Ductile Iron Ball 1/2" 4000D3 American 3 Ductile Iron Flanged Ball American Flanged Ductile Iron Ball 3" B13T1 Stockham 1 Globe 125# Bronze Threaded Bonnet Teflon Disc Stockham Threaded Bronze Globe 1"

7. Product Attributes Good Data = Structured Product Data SKU Product Name Brand End Material Valve Size 40002 American 2 Cast Iron Flanged Full Port Ball American Flanged Cast Iron Ball 2" 40003 American 3 Cast Iron Flanged Full Port Ball American Flanged Cast Iron Ball 3" 4000D2 American 2 Ductile Iron Flanged Ball American Flanged Ductile Iron Ball 1/2" 4000D3 American 3 Ductile Iron Flanged Ball American Flanged Ductile Iron Ball 3" B13T1 Stockham 1 Globe 125# Bronze Threaded Bonnet Teflon Disc Stockham Threaded Bronze Globe 1"

8. Product Data Problems

9. No Facets Can’t filter search Example 1:

10. Under the Hood SKU Product Name 140256 4 MICHELIN ENERGY MXV-4 S-8, 225/50/17, TIRES # 13774 140257 4 NICE MICHELIN ENERGY MXV-4, 235/65/17, TIRES # 1436 140258 4 NICE MICHELIN ENERGY MXV-4, 235/55/17, TIRES # 14378 140259 4 NICE MICHELIN ENERGY MXV-4, 255/55/18, TIRES # 711 140260 ONE NEW MICHELIN PILOT SPORT, 235/40/18, TIRE # 81999 140261 ONE NEW, MICHELIN PILOT SPORT, 245/40/20, TIRE # 81549

11. Under the Hood No Custom Attribute Fields SKU Product Name 140256 4 MICHELIN ENERGY MXV-4 S-8, 225/50/17, TIRES # 13774 140257 4 NICE MICHELIN ENERGY MXV-4, 235/65/17, TIRES # 1436 140258 4 NICE MICHELIN ENERGY MXV-4, 235/55/17, TIRES # 14378 140259 4 NICE MICHELIN ENERGY MXV-4, 255/55/18, TIRES # 711 140260 ONE NEW MICHELIN PILOT SPORT, 235/40/18, TIRE # 81999 140261 ONE NEW, MICHELIN PILOT SPORT, 245/40/20, TIRE # 81549

12. Too Many Facets 35 values for color Example 2:

13. Under the Hood Color Barely Beige Beige Neutral Beige Wood Beige Aqua Blue Mist Navy New Navy Teal

14. Color Family Barely Beige Beige Beige Beige Neutral Beige Beige Wood Beige Beige Aqua Blue Blue Blue Mist Blue Navy Blue New Navy Blue Teal Blue

15. Color Family Shade Barely Beige Beige Light Beige Beige Medium Neutral Beige Beige Medium Wood Beige Beige Dark Aqua Blue Light Blue Blue Medium Mist Blue Light Navy Blue Dark New Navy Blue Dark Teal Blue Medium

16. Missing Facets Example 3:

17. Missing Facets Example 3:

18. Missing Facets Doesn’t Add Up 41 helmets, 16 values for Gender Example 3:

19. Under the Hood Product Name Gender Rawlings Cool-flo Youth Batting Helmet Youth Rawlings Cool-flo Pro Style Batting Helmet Adult Youth Batting Helmet – Dark Grey Easton Two Toned Batting Helmet - Youth Wilson The One Adult Batting Helmet Adult Schutt Air3 Adult Batting Helmet – Black Adult Schutt Air 3 Adult Batting Helmet – Red Schutt Air 3 Adult Batting Helmet - White Easton Junior National Grip Red Helmet Youth Rawlings Cool-flo Matte Batting Helmet Mens

20. Under the Hood Missing Gender Product Name Gender Rawlings Cool-flo Youth Batting Helmet Youth Rawlings Cool-flo Pro Style Batting Helmet Adult Youth Batting Helmet – Dark Grey Easton Two Toned Batting Helmet - Youth Wilson The One Adult Batting Helmet Adult Schutt Air3 Adult Batting Helmet – Black Adult Schutt Air 3 Adult Batting Helmet – Red Schutt Air 3 Adult Batting Helmet - White Easton Junior National Grip Red Helmet Youth Rawlings Cool-flo Matte Batting Helmet Mens

22. Dealing with Unstructured Data

23. NO Facets So customer cannot refine their search Clicking Next Is the only way to see more products User Experience - Before

24. Under the Hood - Before No Structure But lots of good attribute information Title Description 1W 1.5 ohm Allen Bradley Carbon Comp Resistor Military Carbon Comp Resistors Military NOS… 1W 2 ohm Allen Bradley Carbon Comp Resistor Carbon Comp Resistors Military NOS… 1W 10 ohm Allen Bradley Carbon Comp Resistor Carbon Comp Resistors Military NOS… 1W 5.6 ohm Allen Bradley Carbon Comp Resistor Military Carbon Comp Resistors Military NOS… 2W 5.6 ohm 10% Allen Bradley Carbon Comp Resistors Carbon Comp Resistors NOS… 1W 10 ohm MIL Allen Bradley Carbon Comp Resistors Allen Bradley Military Carbon Compositio…

25. Under the Hood - Before No Structure But lots of good attribute information 10 Ohm is in there! Title Description 1W 1.5 ohm Allen Bradley Carbon Comp Resistor Military Carbon Comp Resistors Military NOS… 1W 2 ohm Allen Bradley Carbon Comp Resistor Carbon Comp Resistors Military NOS… 1W 10 ohm Allen Bradley Carbon Comp Resistor Carbon Comp Resistors Military NOS… 1W 5.6 ohm Allen Bradley Carbon Comp Resistor Military Carbon Comp Resistors Military NOS… 2W 5.6 ohm 10% Allen Bradley Carbon Comp Resistors Carbon Comp Resistors NOS… 1W 10 ohm MIL Allen Bradley Carbon Comp Resistors Allen Bradley Military Carbon Compositio…

26. After Adding Attributes Under the Hood Title Description Brand Watts Ohms Toler.. Material 1W 1.5 ohm Allen Bradley Carbon Comp Resistor Military Carbon Comp Resistors Military NOS… Allen Bradley 1W 1.5 5% Carbon Comp 1W 2 ohm Allen Bradley Carbon Comp Resistor Carbon Comp Resistors Military NOS… Allen Bradley 1W 2 5% Carbon Comp 1W 10 ohm Allen Bradley Carbon Comp Resistor Carbon Comp Resistors Military NOS… Allen Bradley 1W 10 5% Carbon Comp 1W 5.6 ohm Allen Bradley Carbon Comp Resistor Military Carbon Comp Resistors Military NOS… Allen Bradley 1W 5.6 5% Carbon Comp 2W 5.6 ohm 10% Allen Bradley Carbon Comp Resistors Carbon Comp Resistors NOS… Allen Bradley 2W 5.6 10% Carbon Comp 1W 10 ohm MIL Allen Bradley Carbon Comp Resistors Allen Bradley Military Carbon Compositio… Allen Bradley 1W 10 5% Carbon Comp

27. After Adding Attributes Under the Hood Title Description Brand Watts Ohms Toler.. Material 1W 1.5 ohm Allen Bradley Carbon Comp Resistor Military Carbon Comp Resistors Military NOS… Allen Bradley 1W 1.5 5% Carbon Comp 1W 2 ohm Allen Bradley Carbon Comp Resistor Carbon Comp Resistors Military NOS… Allen Bradley 1W 2 5% Carbon Comp 1W 10 ohm Allen Bradley Carbon Comp Resistor Carbon Comp Resistors Military NOS… Allen Bradley 1W 10 5% Carbon Comp 1W 5.6 ohm Allen Bradley Carbon Comp Resistor Military Carbon Comp Resistors Military NOS… Allen Bradley 1W 5.6 5% Carbon Comp 2W 5.6 ohm 10% Allen Bradley Carbon Comp Resistors Carbon Comp Resistors NOS… Allen Bradley 2W 5.6 10% Carbon Comp 1W 10 ohm MIL Allen Bradley Carbon Comp Resistors Allen Bradley Military Carbon Compositio… Allen Bradley 1W 10 5% Carbon Comp

28. User Experience - After Refine by 10 Ohms, and you’re there

29. Dealing with Semi-Structured Data

30. User Experience - Before

31. User Experience - Before Same value in two places

32. User Experience - Before Values in the Wrong Place

33. User Experience - Before Values Need Breaking Up

34. User Experience - Before Values Need Standardization

35. User Experience - Before Attributes Need to be Combined

36. Under the Hood - Before Size Wire Overall Length Length Voltage Amps Color Overall Color 1/4 in 4 in. 4 in. 12 V 30 A Blue 30 A Blue 1/4 in, 16-14 AWG 100 ft. Black 12 V 15 Nickel 20 A 1/4 in, 16-14 AWG 100 ft. 12 V 15 A Nickel 12 V 15 A Black 100 ft. 16-14 AWG Blue 100 ft. 16-14 ga. Black

37. Under the Hood - Before Same Value in Two Places 100ft in both Size and Overall Length Size Wire Overall Length Length Voltage Amps Color Overall Color 1/4 in 4 in. 4 in. 12 V 30 A Blue 30 A Blue 1/4 in, 16-14 AWG 100 ft. Black 12 V 15 Nickel 20 A 1/4 in, 16-14 AWG 100 ft. 12 V 15 A Nickel 12 V 15 A Black 100 ft. 16-14 AWG Blue 100 ft. 16-14 ga. Black

38. Under the Hood - Before Values in Wrong Place 20A and 30A are in incorrectly in Voltage Size Wire Overall Length Length Voltage Amps Color Overall Color 1/4 in 4 in. 4 in. 12 V 30 A Blue 30 A Blue 1/4 in, 16-14 AWG 100 ft. Black 12 V 15 Nickel 20 A 1/4 in, 16-14 AWG 100 ft. 12 V 15 A Nickel 12 V 15 A Black 100 ft. 16-14 AWG Blue 100 ft. 16-14 ga. Black

39. Under the Hood - Before Values Need Breaking Up 16-14 AWG is in wrong place and needs to be moved Size Wire Overall Length Length Voltage Amps Color Overall Color 1/4 in 4 in. 4 in. 12 V 30 A Blue 30 A Blue 1/4 in, 16-14 AWG 100 ft. Black 12 V 15 Nickel 20 A 1/4 in, 16-14 AWG 100 ft. 12 V 15 A Nickel 12 V 15 A Black 100 ft. 16-14 AWG Blue 100 ft. 16-14 ga. Black

40. Under the Hood - Before Values Need Standardization 15 should probably be 15 A Size Wire Overall Length Length Voltage Amps Color Overall Color 1/4 in 4 in. 4 in. 12 V 30 A Blue 30 A Blue 1/4 in, 16-14 AWG 100 ft. Black 12 V 15 Nickel 20 A 1/4 in, 16-14 AWG 100 ft. 12 V 15 A Nickel 12 V 15 A Black 100 ft. 16-14 AWG Blue 100 ft. 16-14 ga. Black

41. Under the Hood - Before Attributes Need to be Combined Color & Overall Color can be combined, as can Length & Overall Length Size Wire Overall Length Length Voltage Amps Color Overall Color 1/4 in 4 in. 4 in. 12 V 30 A Blue 30 A Blue 1/4 in, 16-14 AWG 100 ft. Black 12 V 15 Nickel 20 A 1/4 in, 16-14 AWG 100 ft. 12 V 15 A Nickel 12 V 15 A Black 100 ft. 16-14 AWG Blue 100 ft. 16-14 ga. Black

42. Under the Hood – After Re-Organization Everything in the Right Place Size Wire Overall Length Voltage Amps Color 1/4 in 4 in. 12 V 30 A Blue 30 A Blue 1/4 in 16-14 AWG 100 ft. Black 12 V 15 A Nickel 20 A 1/4 in 16-14 AWG 100 ft. 12 V 15 A Nickel 12 V 15 A Black 16-14 AWG 100 ft. Blue 16-14 AWG 100 ft. Black

45. Dealing with Complex SKUs

46. User Experience - Before Fits Facet Forces customer to carefully read each value.

47. Fits Facet Forces customer to carefully read each value. User Experience - Before

48. Which should I choose? User Experience - Before

49. An Extra Complexity Where attributes are related to each other. E.g. 1969 goes with XJ6 but not XJS Under the Hood - Before SKU Fits 008526 1969-1971 XJ6 AND 1976-1978 XJS

50. Under the Hood - After Break Out Each Combination And roll up on the SKU SKU Fits Year Model 008526 1969-1971 XJ6 AND 1976-1977 XJS 1969 XJ6 1970 XJ6 1971 XJ6 1976 XJS 1977 XJS

51. Clear Navigation Allows customer to select exact year & model of vehicle User Experience - After

52. Data. The Missing Piece