Citrix and HPE Team to Make Sense of the Core-Cloud-Edge Architecture

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Citrix and HPE Team to Make Sense
of the Core-Cloud-Edge Architecture
Transcript of a discussion on how Citrix and Hewlett Packard Enterprise are aligned to
bring new capabilities to the coalescing architectures around data center core, hybrid
cloud, and edge computing.
Listen to the podcast. Find it on iTunes. Get the mobile app. Download the
transcript. Sponsor: Hewlett Packard Enterprise.
Dana Gardner: Hello, and welcome to the next edition of the BriefingsDirect Voice of
the Customer podcast series. I’m Dana Gardner, Principal Analyst at Interarbor
Solutions, your host and moderator for this ongoing discussion on digital transformation
success stories.
One of the key elements of digital transformation is aligning the core, cloud, and edge
using new architectures and efficiencies. New levels of simplicity are needed to satisfy
the requirements of both the end user and IT operators.
The next BriefingsDirect IT solutions ecosystem profile interview examines how Citrix
and Hewlett Packard Enterprise (HPE) are specifically aligned to help bring such digital
transformation benefits to market.
To learn more about the venerable and always-innovative
Citrix-HPE partnership, we are now joined by executives
from these two key enterprise IT players. Please join me in
welcoming Jim Luna, Senior Director for Global Alliances at
Citrix. Welcome, Jim.
Jim Luna: Thanks, good to be here.
Gardner: We’re also here with Jeff Carlat, Senior Director
of Global Alliances at HPE. Welcome, Jeff.
Jeff Carlat: Good to see you again, Dana.
Gardner: Jim, what trends are driving the need for
innovation around mobile workspaces?
Luna: As customers embark through digital transformation they still need to access their
apps, data, and desktops from anywhere. With the advent of 5G wireless, and new
network connectivity, we need to allow customers to be able to get their data and apps
from any device as well. So we see a transformation in the marketplace.
Luna

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Carlat: We are also looking at a new workforce coming
in, the millennials, and they realize the traditional way
of going to your job is totally being changed. To be able
to be at work anytime, anyplace, anywhere -- and
removing the barriers of where work is – that is driving
us to co-innovate. We are delivering solutions that allow
the freedom to be more efficient anywhere.
Gardner: There’s a chicken-and-egg relationship. On
one hand, the core, cloud, and edge can work in
tandem to allow for safe, secure, and compliant data
and applications sharing activities. And that encourages
people to change their work behaviors, to become more
productive. It’s hard to decide, which is leading which?
Work anywhere, anytime on any device
Luna: Traditionally, people had a desktop with applications, and they wanted that
particular image replicated throughout their environment. But with the advent of
software-as-a-service (SaaS) applications that are web-delivered, they now need more
of a management workspace, if you will, that allows them to work with any type of
application -- whether it’s being delivered locally, on-premises, or through a cloud-based
SaaS application. Delivering a unified workspace anywhere becomes critical for them.
Carlat: We also have requirements around security -- increasing the security of data and
personal files. This forces us to work together, to take that workspace but not have it
sitting in a vulnerable laptop left in a Starbucks. Instead that desktop sits back in the
comfort and safety of a locked-up data center.
Luna: People want a simple experience. They don’t want a complicated experience as
they access their apps and data. So, simplicity becomes key. User experience (UX)
becomes key. And choice becomes key as well.
Carlat: On expectations of simplicity and (UX), if I find it hard to log-in to SharePoint I
may just give up and say, “Well, I’m not going to be using those services.” It’s so easy to
just move to the next item on your list.
Like I said, with millennials, that’s the expectation. It’s a mandatory requirement. If we
can’t deliver that ease of experience to them, others will.
Gardner: User expectations are higher. They want flexibility. They want to be more
productive anywhere. We know the technologies are available to accomplish this.
What’s holding back organizations from executing? How are Citrix and HPE together
forming a whole greater than the sum of the parts to help businesses execute on this
vision?
Carlat

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Collaborate to simplify
Luna: Traditionally it’s been the complexity of the deployment of the architecture -- both
on the hardware side, as well as on the software side. The things that we are doing
together are simplifying that process from a deployment perspective, from a
manageability perspective, from a support perspective, as well as the other features of
experience, security, and choice.
We are working to simplify the experience -- not just in terms of managing and
deploying, but also to make sure that that end-user experience is simplified as well.
Gardner: Virtual desktop infrastructure (VDI) has been around for some time, but earlier
there were issues around network capacity, and certain media formats lagged. These
performance issues have been largely put to rest. How does that factor into accelerating
mobile workspaces adoption?
How the HPE-Citrix
Strategic Alliance Enables
Secure, Mobile, Digital Collaboration
Carlat: In the 22 years of my IT experience at Compaq and HPE, I’ve seen the
processor compute power increase significantly. The network, storage, and other
inhibitors, from a technology standpoint, are pretty much gone now.
It moves the problem away from the infrastructure to the complexity issue. How do you
unleash that potential in a manner that is easy to consume. That’s the next level.
Luna: One of the other things our partnership allows is more choice. With HPE
infrastructure, we have a variety of different choices available to customers, according to
their unique requirements. There is now choice in terms of the architecture that better
suits their deployment requirements.
Gardner: We’ve heard about hyperconverged infrastructure (HCI) helping people on
deployments. We’ve heard about appliance models. Are these part of that new choice?
Carlat: Yes, that’s why we have come together. We are delivering workspace
appliances with Citrix on top of our HPE SimpliVity HCI portfolio.
Not only is a customer going to capture the benefits of everything that’s gone into our
SimpliVity HCI platform, but we marry it with the world that Citrix provides for VDI, virtual
applications, and mobile desktops.

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Luna: On one hand, we’re making it
easier for established customers to
manage their Citrix environments through
a simplified management plane with
Citrix Cloud Services. But by having the
security of that data sitting locally on a
SimpliVity appliance -- that’s really good
for customers in terms of data
governance, data control, and data
security.
But there are other architectures for other segments, like in the financial services
industry, where we have trader workstations that provide multi-monitor support and high
graphics capabilities. So, choice is key.
Carlat: Yes, as these traders are executing trades, any latency is going to eliminate your
technology from being used. So there are very, very strict in requirements around
latency or performance, as well as security. There are also benefits on total cost, space,
and being able to deliver a very rich media environment. Sometimes it’s upward of six
monitors, they have to be patched into this, too.
Through the capabilities we have coming together – of bridging our leading infrastructure
with the Citrix portfolio -- it makes a magical combination that can be easily deployed,
and it just works.
How the HPE-Citrix
Gardner: As I mentioned, we want to provide more simplicity for IT operators. One of
the things that Citrix has been working out for years is intelligent network capabilities.
How Citrix is addressing simplicity around these requirements?
Cloud-control solutions
Luna: Citrix is moving to a cloud service model where these technologies are available
through a cloud-control plane, whether that’s VDI, or gateway-as-a-service, or a load-
balancer-as-a-service. All of those things can be provisioned from a central plane, on-
premises or on a customer’s device. And those are solutions we can deliver whether it is
on a standard HPE ProLiant DL380 server, or whether it’s SimpliVity HCI, or whether
that’s on HPE Moonshot or a Synergy composable infrastructure environment. Those
architectures simply can be delivered and managed through a cloud service onto HPE
infrastructures.
[We have] a simplified management
plane with Citrix Cloud Services. By
having the security of that data sitting
locally on a SimpliVity appliance –
that’s really good for customers in
terms of data governance, data
control, and data security.

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Gardner: We’ve also been hearing about complexity of hybrid IT models. Not only we
are asking folks to implement things like VDI in workspaces, but now they have to make
choices about private, public cloud, or some combination.
How does the Citrix and HPE alliance help manage the gap between public and private
cloud?
Carlat: We are aligned, HPE and Citrix, in our
view of how IT and consumers are going to
bridge and use public cloud resources. We
believe there is a right mix, a hybrid approach,
where you are going to have both on-premises
and the cloud.
At HPE we have several tools to help the brokering of applications between on-premises
to off-premises. And we provide that flexibility and choice in an agnostic manner.
Luna: We’ve recognized that the world is a hybrid cloud world. The public cloud has a lot
more complexity due to the number and choice of public cloud providers. So we are not
only driving hybrid cloud solutions -- we also have value-added services such as HPE
Pointnext that allows customers to incrementally define their architecture, better deploy
that architecture, and better manage those services to allow for a better customer
experience overall.
Gardner: We are also thinking nowadays about the edge for many kinds of devices,
such as sensors on a factory floor. Is this an area where the alliance between Citrix and
HPE can be brought to bear? How does the Internet of things (IoT) relate to what you
do?
Explosion at the edge
Carlat: We see exploding growth at the edge. And we define the edge as anything not in
the data center. Increasingly more-and-more of the analytics and the insights will be
derived at the edge. We are already doing a lot with Citrix.
A major financial institution with hundreds of thousands of clients is using the edge and
our HPE and Citrix technologies together. This market is only going to grow -- and the
requirements increase from scalability to usability.
The edge can also be grimy; it can be a very difficult physical environment. We take all
of that into account across the whole solution stack to ensure that we are providing the
expected experience.
Luna: Performance is key. As we look at the core to edge, we have a distributed model
that allows for data to stay as close as possible to that end-customer -- and therefore
provide the best performance and experience. And the best analytics.
We [HPE and Citrix] believe there
is a right mix, a hybrid approach,
where you are going to have both
on-premises and the cloud.

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We must consider, can we grab the data necessary that’s being accessed at that
particular endpoint and transmit that data back? Can we provide telemetry to the
customer for managing that environment and making that environment even better for
the customer?
In our case, the Citrix Analytics Service is part of our offering. To pull that data and serve
that up to the customer in a manner that they are able to manage in that environment is
a plus.
Analytics offer insight
Gardner: Analytics certainly becomes an important requirement. We have analytics at
the edge; we have analytics in the cloud. We are not just talking about delivering apps;
we are talking about first managing data -- and then taking that data and making it
actionable. How does the data and the data analysis factor into what you are doing?
Carlat: Increasingly we see the shift to a consumption-based delivery of IT. Our HPE
GreenLake services provide capabilities for customers to not be mired in maintaining
and monitoring all the infrastructure -- but actually just consume it on an as-needed
basis. So that’s a one-key element.
How the HPE-Citrix
Luna: Citrix is coming out with a Citrix Analytics Service, and we started that with VDI.
But now that is expanding across the entire set of product portfolios from ShareFile, to
NetScaler, Gateways, Load Balancers, et cetera. The idea is to unify all that data so that
it is seamless to the customer. Now, that combines with all the analytics data coming out
of the infrastructure to provide the customer with a one-pane-of-glass view.
Carlat: Using the data and analytics allow you to derive insights, and more accurate
insights. We want to give a competitive leg up to our customers, clients, and partners.
Those who have a leg up win more, make more money, are more efficient, and have
happier clients. Therefore it all comes down to taking advantage, if you will, of the
technology and the progress we have and pushing the edge of that envelope, bringing it
into a package that delivers insights and business benefit without jacking up the
complexity that makes it be a barrier to adoption.
Luna: You’re really empowering the
customer to have better knowledge about
their environment. And with better knowledge
comes better performance in their
manageability overall.
[With data and analytics], you’re
really empowering the customer to
have better knowledge about their
environment.

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Gardner: Where are organizations leveraging the HPE-Citrix alliance in such a way that
we can point to them and say, this is how it works?
Real-world success stories
Carlat: One example is in engineering design. Imagine the amount of horsepower it
takes in workstations to do computer-aided design (CAD) and computer-aided
manufacturing (CAM). There’s solids modeling and major computational design
elements. To purchase the infrastructure and have it at your desk can be quite
expensive, and it can increase security risk.
Citrix and HPE have offerings, combined with our Edgeline and HCI systems, that
provide the right experience, and really rich graphics and content. And we are able to
provide that securely, with the data contained in a structured environment.
Luna: Another segment is healthcare. Because of HIPAA regulations, Citrix VDI is
consumed in many healthcare organizations today, whether it’s large hospitals or clinics.
That’s one of the environments where we see an opportunity to deliver on the power of
both HPE and Citrix, by allowing that data to be secured and managed centrally yet
providing the performance and the access on any device -- whether it’s the patient room,
or the doctor’s clinic, or anywhere.
How the HPE-Citrix
Gardner: Let’s look to the future. As we seek to head off complexity, how will HPE
OneSphere bolster your alliance?
Trusted together over time
Luna: We are always looking at innovating together. We are looking at the possibilities
for joint work and development. HPE OneSphere presents an opportunity where we
provide a single pane of glass view of customers as they look to deploy Citrix workloads.
That could be through a central management plane, like OneSphere, or going onto a
public cloud and being able to compare pricing and workloads.
It can also be about managing a hybrid cloud through HPE infrastructure, and managing
all of that seamlessly, whether it’s in a private-hybrid cloud environment or through a
public cloud and providing analytics. So we are continuing to look at those solutions that
provide innovation for our customers.
Gardner: Jeff it seems that the opportunity to manage a multi-cloud world is certainly an
attractive opportunity for you going out to alliance partners like Citrix.

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Carlat: Yes, exactly. That’s an expectation of what
consumers will be moving to in the future. It’s not a
one-stop shop. We need to be agnostic. To me,
HPE and Citrix are totally aligned to where we see
the future going with regards to hybrid cloud. And
by first having that commonality of strategy and
vision, it just makes is easy to snap our stuff
together and create these solutions that are
delighting our customers.
Luna: I think at the end of the day our mission is to make Citrix hybrid cloud as best as
possible on HPE gear and infrastructure, and that’s what we aim to deliver for our
customers.
Gardner: And I suppose it’s important for us to point out that this isn’t a Johnny-come-
lately relationship. You have been working together for some time. A great deal of the
installed base for Citrix is on HPE kit.
How the HPE-Citrix
Carlat: Yes, our relationship is built on 22 years of history between us. We’ve been
blessed by customers desiring to land their infrastructure on HPE.
We have an installed base out there of customers who have chosen us in the past and
continue to use us. For those customers, we want to provide them a seamless
transformation to a new generation of architectures. The natural evolution is there for us
to harvest, we just have to do it in ways that meet expectations around usability and
experience.
Luna: A large portion of our customers today run their Citrix VDI environments on HPE
infrastructure. That’s just a testament to the trust and the collaboration within the
partnership. We have had innovation together over the years. That’s been collaboration
between our teams, as well the leadership, in bringing new platforms and new solutions
out to the marketplace. It’s been a good partnership.
Gardner: I’m afraid, we’ll have to leave it there. We’ve been exploring how Citrix and
HPE are specifically aligned to help bring digital transformation benefits to the market,
and we’ve learned how aligning the core cloud and edge by new architectures and
efficiencies is finally being made possible.
So, please join me in thanking our guests, Jim Luna, Senior Director for Global Alliances
at Citrix. Thank you, Jim.
By first having that
commonality of strategy and
vision, it just makes it easy to
snap our stuff together and
create these solutions that
are delighting our customers.

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Luna: It was good to be here.
Gardner: And Jeff Carlat has been with us. He is the Senior Director for Global Alliances
at HPE. Thanks, Jeff.
Carlat: You bet. Thanks, Dana.
Gardner: And thanks as well to our audience for joining this special BriefingsDirect
Voice of the Customer digital transformation success story.
I’m Dana Gardner, Principal Analyst at Interarbor Solutions, your host for this ongoing
series of Hewlett Packard Enterprise-sponsored interviews. Thanks again for listening.
Please pass this along to your IT community -- and do come back next time.
Listen to the podcast. Find it on iTunes. Get the mobile app. Download the
transcript. Sponsor: Hewlett Packard Enterprise.
Transcript of a discussion on how Citrix and Hewlett Packard Enterprise are aligned to
bring new capabilities to the coalescing architectures around data center core, hybrid
cloud, and edge computing. Copyright Interarbor Solutions, LLC, 2005-2018. All rights
reserved.
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Citrix and HPE Team to Make Sense of the Core-Cloud-Edge Architecture

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Citrix and HPE Team to Make Sense of the Core-Cloud-Edge Architecture