Ideas and examples for how membership organisations, associations and not-for-profits can optimise their digital channels to deliver digital communications and experiences across the member lifecycle.

1. AuSAE Leadership Symposium 2012
Membership Organisations
Big challenges – Digital answers?
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2. Download the free
membership report from
www.precedent.au.com/our-reports
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3. Meaningful ideas, intelligently delivered

4. The poor old user
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5. Meaningful ideas, intelligently delivered

6. $300 million
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7. Our research
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8. +
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9. The challenges
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10. The challenges
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11. The curve of digital engagement
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12. Meaningful ideas, intelligently delivered

13. Meaningful ideas, intelligently delivered

14. A more permeable approach to membership
Communicating the value of membership
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15. A more permeable approach to membership
Communicating the value of membership
Meaningful ideas, intelligently delivered

16. A more permeable approach to membership
Communicating the value of membership
Meaningful ideas, intelligently delivered

17. A more permeable approach to membership
Communicating the value of membership
Meaningful ideas, intelligently delivered

18. Communicating the value of membership
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19. Communicating the value of membership
Meaningful ideas, intelligently delivered

20. Meaningful ideas, intelligently delivered

21. Providing added value online
BMA Fifty-fifth Annual Meeting, Dublin, 1887
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24. Considerations
• Open the gates – start flirting!
• Demonstrate the value of your offering before
needing a commitment
• Build the relationship over time
• Think about additional services you can offer your
members purely online that will add real value
• Empower subject matter experts
Communicating the value of membership
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25. Meaningful ideas, intelligently delivered

26. Our most valued asset – the magazine
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27. Our most valued asset – the magazine
Meaningful ideas, intelligently delivered

28. Meaningful ideas, intelligently delivered

29. Our most valued asset – the magazine
Meaningful ideas, intelligently delivered

30. Our most valued asset – the magazine
Meaningful ideas, intelligently delivered

31. Our most valued asset – the magazine
Meaningful ideas, intelligently delivered

32. Our most valued asset – the magazine
Meaningful ideas, intelligently delivered

33. Our most valued asset – the magazine
Meaningful ideas, intelligently delivered

34. Our most valued asset – the magazine
Meaningful ideas, intelligently delivered

35. Our most valued asset – the magazine
Meaningful ideas, intelligently delivered

36. Our most valued asset – the magazine
Meaningful ideas, intelligently delivered

37. Considerations
• Think beyond a magazine – and PDFs, and emails…
• Deliver a mix of relevant, personalised content and
overall messages
• Enable your members to choose how they consume
your articles
• Empower experts to curate content on your behalf
• Combine print and digital to bolster your online
ecosystem
Our most valued asset – the magazine
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38. Meaningful ideas, intelligently delivered

39. Meaningful ideas, intelligently delivered

40. 75% of Australian
smart phone
owners browse the
web
Source: Our Mobile Planet
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41. 23% of Australian
users would rather
give up TV than
their smartphone
Source: Our Mobile Planet
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42. Mobile is here now
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43. Meaningful ideas, intelligently delivered

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45. Meaningful ideas, intelligently delivered

46. Meaningful ideas, intelligently delivered

47. Mobile is here now
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48. Mobile is here now
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49. Apps for specific objectives
Mobile is here now
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50. Apps for specific objectives
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51. Meaningful ideas, intelligently delivered

52. Think mobile first?
Mobile is here now
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53. Considerations
• Know your audience!
• Consider scenarios and motivations on mobile –
use your personas!
• There is a time and a place for mobile apps – but
they are not a magic bullet
• Designing for mobile should be an integral part of
future development
Mobile is here now
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54. A strategic roadmap
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55. A strategic roadmap
Coordinated strategies
Brand expression
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59. Think big
Start small
Act quickly
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60. About us
A communications consultancy
specialising in delivering
creative solutions for a digital
world.
• 80 experts
• 5 sectors
• 5 locations
• 22 years
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62. Meaningful ideas, intelligently delivered

63. www.precedent.au.com
Dan Baker 08 6210 3116
dan.baker@precedent.au.com
George Evans 03 9008 5936
george.evans@precedent.au.com
Meaningful ideas, intelligently delivered