Slides for a discussion at MeasureCamp Sydney 2017. What are some things to watch for when building out your freelance career as a web analytics specialist?

1. Building A Freelance Empire
Damion Brown

2. I know nothing

3. Find people that do things you can’t

4. Temptation to try to do everything...
Your own accounts
Your own website
Your own logo...

5. Don’t piss it away

6. Stars are aligning
Cheap rent
Moving back in with mum and dad
A bit of cash in the bank
Get up early (like, really early)

7. Budget for nothing

9. Have a pipeline

10. Don’t become a taxi driver
Only working when the meter’s running → :(
Budget 10 hours a week for new business, knocking on doors
You won’t do 10, you’ll do 5. Do budget for 10.

11. Put Together Products

12. People like to pay “an amount” for “a thing”
Google Analytics Audit
Google Tag Manager Audit
Enhanced Ecommerce Implementation
Team Training
One-to-one Beginner Coaching
(Probably all stuff you do already?)

13. LinkedIn Premium

14. Lead Builder
New digital marketing managers in role for 3 months
Offer analytics assistance, training, general chat
Hit them with your products

15. Find Other People

16. Yes, networking
Coworking spaces might be jerk circles
Meetups are less likely to be
People “your shape” doing “not your thing” are like golddust

17. Get paid

18. The world is full of scumbags
Never work for free
Ask for 14 day payment terms
Get 50% upfront

19. Piggyback

20. Web agencies are your friend
Spend a day emailing web agencies
Pick small and medium
Offer to send them a rate card
Work with the ones that you like….
...bigger clients, bigger projects, repeat work

21. Piggyback

22. Web agencies are your friend
Spend a day emailing web agencies
Pick small and medium
Offer to send them a rate card
Work with the ones that you like….
...bigger clients, bigger projects, repeat work

23. Watch out for shitty clients

24. These are all shitty
Repeatedly asks you SEO questions because they think Google
Analytics = SEO
Expects an answer quickly
Doesn’t think before they contact you

25. Don’t email at night

26. Because this:
Emailing at night = disorganised
Emailing in the morning = super on top of it
Ten hours reverses perception completely
...email, save in Drafts (or use Boomerang, Yesware, Sidekick)

27. What else?