1. Find out more: http://damiensaunders.com/foursquare 9Step Guide to A short guide to social media marketing. This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.

2. “Social Media provides one of the most effective marketing channels today – for sales & service.” 2

3. Remember this? 3

4. Smart phone 2010 Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and … voice and texts 4

5. Smart phone 2013? No … this is a wrist phone watch from 2010 5

6. 93 the percentage of 18 – 29 year old with a mobile 6

7. 39 the percentage of people in a recent study who use location based services on their mobile 7

8. 73 percentage of people surveyed who used a mobile app to checkin 8

9. 3.4 Million users on Foursquare Sep 2010 9

10. 7.1 million businesses & locations in Foursquare 10

11. Why Foursquare? With over 3,400,000 users this mobile social network is getting interest around the world It’s game play provides engaging ways to interact with customers Foursquare is supported with native apps for Android, iPhone & Blackberry A quick search on Twitter will show you how popular Foursquare is 11

12. Saturday Nights All Right 12

13. Claim your stores on Foursquare Click here to claim Be creative and offer something to your followers and reward Mayors Be fun. Do you want a badge for repeat visitors? 13

14. Put up Posters or Stickers 14

15. 15 Add Tips & To Do’s You can now put a ‘Add this to Foursquare’ button on your website which creates a To Do. But you can also create To Do’s and Tips on other venues like hip destinations or must see places.

16. Reward the Mayor 16 16

17. Get more people in your store – Hold a Swarm Badge Party 17

18. Track your checkins & trends 18 18

19. 9step guide to Foursquare Claim your business on Foursquare Add a prize or incentives for people to visit your shop Reward the Mayor Add Tips & To Do’s to your stores Put Stickers or Posters in Store Hold a Foursquare Swarm Badge Party Track Checkins & Trends Cross promote Foursquare using Twitter, Facebook & your website Talk to me Find out more: http://damiensaunders.com/foursquare 19

20. How much time does this take? Don’t worry! You determine the time you want to spend on Social Media or LOLling around with your customers. YOU CAN SPEND AS LITTLE AS 30 MINUTES EACH DAY Find out more: http://damiensaunders.com 20

22. Magazines

23. Expos & Trade Shows

24. Tele-sales

25. Direct Mail

26. Radio

27. TV

28. Social Media

29. E-mail

30. CRM

31. How to Videos

32. Banner Ads

33. Search

34. SEO

35. Viral

36. Blog

37. Mobile21

38. British Interactive Media Association - Member What Next? GET IN TOUCH Damien Saunders www.whitetshirtdigital.com M: +447919110638 E: hello@damiensaunders.com T: damiensaunders This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/; or, (b) send a letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA. 22