6. WE USE
The Internet and Digital Media as tools to
establish a real, continuous and mesasurable
bond between our customers and their
consumers.
7. WE OFFER
Five areas of expertise:
• Web
• Social Media
• Search Engine Marketing
• Content Marketing
• Mobile / App
8. WEB DEVIt´s one of the areas where we have more expertise;
we´ve been working on it for over 13 years and have
gained recognition by participating in the main
interactive design competitions in the country.
We draw inspiration from Architecture to create our
development methodology.
10. Featured Project
Clinique México
Official brand site with a
product catalog. We took it
through a front and backend
restructuring that increased
visits in 66% in comparison
with the same period of the
previous year.
1Q 2013 vs 1Q 2012
Visitor overview
1Q 2013: 38,447 visits
1Q 2012: 26,736 visits ì 43.80%
UNIT
1Q
2012
1Q
2013
CHANGE
VISITS 26,736 38,447 ì 43.80%
UNIQUE VISITORS 18,984 25,996 ì 36.94%
PAGEVIEWS 215,707 300,726 ì 39.41%
VISITOR TYPE 2012 2013 CHANGE
RETURNING 8,898 14,170 ì 59.25%
NEW 17,838 24,277 ì 36.10%
VS
12. SOCIAL MEDIACreation, implementation and maintenance
strategies in Social Media is another of our
outstanding areas of expertise. We have achieved,
for example, the positioning of one of our
customers within the 5 brands with the most
Facebook Engagement in Mexico.
Our goal is to create Brand Synergy through the
cycle of Generation -> Implementation ->
Measurign and Reporting.
13. Featured Project
EstēeLauder
We have positioned the
Official Facebook Fan Page
as the 5th brand with the
most Engagement in Mexico.
http://www.vuelodigital.com/2013/01/18/las-5-
marcas-en-mexico-con-mayor-engagement-en-
facebook/
14. Featured Project
Nike Futbol Mx
Site, blog, Twitter and
FanPage management form
November 2009 to May 2010.
We achieved 230,000 fans on
Facebook and 11,300
followers on Twitter.
16. S.E.M.Following the objectives of each campaing, we buil
the necessary digital elements to achieve a natural
flow of users. Whether it´s visits, clicks, database
generations, sale leads, fans or any conversion
goal, we successfully implement Search
Optimization (SEO) or Pay per Click (Google,
Facebook or Niche Portals) campaigns.
17. Featured Project
Clinique Travel
& Retail
Geogrphically segmented
SEM campaign oriented to
increase awareness of Duty
Free store locations that
offer Clinique Products.
18. Featured Project
UTEP
Lead generation campaing
for a mid size transport
rental company.
October 16th to November 15th, 2013
Results for 1 month
PEOPLE VISITED
THE LANDING
PAGE
PEOPLE
REQUESTED A
QUOTATION
45,323 1,682 78
TIMES WERE
DISPLAYED AN
ADVERTISEMENT
CONVERSION
RATE
95.4%
4.6%
CLICKS
LEADS
4.6%
20. CONTENT MKTContent is King and Design is its Queen. Bonding
with the user is all about provoking an emotion
through the message.
The context determines the message so that with
better segmentation we get more relevance in our
contents and a stronger bond and interaction with
the user.
21. Featured Project
@Miss Finanzas
Fictionous character in
Twitter created as part of our
strategy for VW Leasing. Miss
Finanzas speakes about
personal finance, SMBs, tips
for entrepreneusrs and car-
related news.
22. MOBILE MKTMost experts agree that the time when the main
access point to the Internet is throug mobile
devices has just arrived. Furthermore, there is data
available on which devices are most used at
different times of the day. Because of this, it´s a
matter of the uttermost importance that any brand
iniciative be responsive, multi-plattform and with a
strong focus on mobile.
23. Featured Project
HSBC
Development of a series of
Landing Pages compatible
with mobile devices that
allow the user to access
information on different
HSBC products.
24. Featured Project
Quebec Mobile
Site
Development of a mobile site
that allows the mexican user who
wants to migrate to Quebec get
first contact information on life
style on that location and how to
apply for the inmigration
process.