http://getclientswithwebinars.com/
Get Clients with Webinars: Webinar Marketing Guide for Coaches, Consultants and Professionals
Discover the #1 Client Attraction Strategy for Coaches & Consultants
Learn how to get clients online by running free educational webinars
Are you a Coach, Consultant or Professional and Want to Attract, Engage and Enrol More Clients to Grow Your Practice?
Webinars are one of the easiest ways to get in front of 10’s or 100’s of your ideal clients, share your expertise, and invite them to work with you.
Join this Free Training which will teach you exactly how run client getting webinars from the comfort of your home or office, and attract and enrol the exact clients you want.
http://getclientswithwebinars.com/
6. 5 Projects to reach 6-7 figures
Platform Pipeline ProductPresentationProfile
You need to focus your marketing efforts
on just 5 Projects to take your business
to 6 figures or 7 figures & beyond
26. How to Get Clients with
WEBINARS
Step #1
Plan
Your
Webinar
Choose Your Topic
• Must interest the audience
• Common Mistakes
• Common Problems
• Trending Topics
• FAQ
• How to get / avoid
• Step by Step
Need to cover in 45-60 min
27. How to Get Clients with
WEBINARS
Step #1
Plan
Your
Webinar
Choose a Webinar Platform
• Lots of good options
• Go To Webinar
• Zoom
• Webinar Jam
• Click Meeting
• Anymeeting
• Webinar Ninja
• No Perfect Solution!
28. How to Get Clients with
WEBINARS
Step #1
Plan
Your
Webinar
Plan your Hardware
• Laptop/Desktop
• Mobile or tablet with some
software (Clickmeeting)
• Headset/headphones
• Ethernet connection
• Broadband 5MBPS
Test these thoroughly before
you go live
29. How to Get Clients with
WEBINARS
Step #1
Plan
Your
Webinar
Plan other technology
• Autoresponder
• Appointment Schedule
• Application Forms
Make sure you plan these
before you launch the
webinar
31. How to Get Clients with
WEBINARS
Step #2
Script
Your
Webinar
Script BEFORE You Design
• Script determines Sales
• Needs to be congruent
• Needs to feel authentic
• Needs to be engaging
• Should also educate
• Need to script the offer
• Follow a Proven Framework
Your Script is the #1 Priority
32. How to Get Clients with
WEBINARS
Step #2
Script
Your
Webinar
My OFFER Script Framework
• Opening
• Frame Problem/Opportunity
• Frame Solution
• Educate on topic
• Reveal the Next Steps
Creates a logical and
emotional journey that
drives people to act
33. How to Get Clients with
WEBINARS
Step #2
Script
Your
Webinar
Tell Stories to engage
• Stories are enjoyable
• Stories get us involved
• Emotionally engaging
• Suspension of critical faculty
• Narrative transport
• Identify with examples or hos
People buy on emotion
(then justify with logic)
34. How to Get Clients with
WEBINARS
Step #2
Script
Your
Webinar
Types of stories
• Your personal stories
• Client success stories
• Authority figure stories
• Cautionary tales
• Familiar stories
• Current stories
Use a mix of stories to create
dynamism or use a theme
35. How to Get Clients with
WEBINARS
Step #2
Script
Your
Webinar
Scripting Tools
• Powerpoint - bullets
• Word doc - bullets
• Mind mapping software
• Workflowy
• Do rough draft, then do
practice to expand content
Start with main bullet points,
then flesh out detail
37. How to Get Clients with
WEBINARS
Step #3
Design
Your
Webinar
Make sure you script FIRST!
• Ensures you keep on point
• Structure trumps style
• Work out a design theme
• Get inspiration from
slideshare, Google images
Be clear on the topic, your
angle and your structure
before you design!
38. How to Get Clients with
WEBINARS
Step #3
Design
Your
Webinar
Design Philosophy
• Presentation Zen
• Bullet Points
• Paragraph
• Animations
• Mindmaps
• Multimedia
Make sure the design serves
your goals!
39. How to Get Clients with
WEBINARS
Step #3
Design
Your
Webinar
Design Software
• Powerpoint/Keynote/Slides
• Graphic River
• Canva
• Haiku Deck
• Hire a designer
• Prezi
• Mindmap
Choose “fast + easy to use”
41. How to Get Clients with
WEBINARS
Step #4
Promote
Your
Webinar
Need to promote webinar to
• Create anticipation
• Get registrations
• Create a social element
• Create around event
• Build your brand
• Keep you on track
Can use free, paid and
personal approaches
42. How to Get Clients with
WEBINARS
Step #4
Promote
Your
Webinar
Owned promotion channels
• Your own email list
• Social media
• Facebook
• Twitter
• Linkedin
• Instagram etc
• Your website or blog
Use these as much as you can
43. How to Get Clients with
WEBINARS
Step #4
Promote
Your
Webinar
Earned promotion channels
• Friends/Partner email lists
• Friends/Partner Social
• Press:
• Newspaper
• Radio
• Magazine
• Guest blogging / podcasting
Use these as if you can
44. How to Get Clients with
WEBINARS
Step #4
Promote
Your
Webinar
Paid promotion channels
• Facebook Ads
• Google adwords
• Other paid traffic
Use after you’ve validated
Need paid traffic to scale fast
Facebook Ads are the #1
traffic source at the moment
46. How to Get Clients with
WEBINARS
Step #5
Fill
Your
Webinar
Make sure they come live
• Just because they registered,
doesn’t mean they’ll show up
• If they don’t come live, they’ll
probably forget
• Full live webinars more fun
• Better conversions live
• Get feedback, engagement
Need to encourage them!
47. How to Get Clients with
WEBINARS
Step #5
Fill
Your
Webinar
How to maximise attendance
• Encourage them at every
touch point
• Send congrats & Reminders
• Retargeting
• Create buzz
• Bribe them
• Phone and SMS
Need to encourage them!
49. How to Get Clients with
WEBINARS
Step #6
Practice
Your
Webinar
Practice Makes Perfect
• Practice rough draft
• Practice draft and edit
• Practice presentation
• Practice webinar & record
• Practice webinar for friends
• Do a Beta Test to network
• Do live for own list before
You’ll be really great!
51. How to Get Clients with
WEBINARS
Step #7
Host
Your
Webinar
Be calm and prepared before
• All tech tested
• Presentation working
• Laptop charged
• Ethernet NOT WiFi
• Have a drink
• Get in the zone
• Consider early broadcast
Go live on the dot
52. How to Get Clients with
WEBINARS
Step #7
Host
Your
Webinar
Have a wingman
• Use a partner to help
• They can handle
• Tech
• Comments
• Check audio, video
• Check for sales/bookings
• Keep you on time / on track
Go live on the dot
53. How to Get Clients with
WEBINARS
Step #7
Host
Your
Webinar
Make it fun and engaging
• Be excited
• Ask questions
• Get engagement
• Tailor the presentation
• Start with a hook
• Gift to stay till the end
• Keep them engaged
It’s a live, social event
54. How to Get Clients with
WEBINARS
Step #7
Host
Your
Webinar
Don’t forget your offer
• Tel them you’ll make an offer
• Be cool with the transition
• Be clear about the offer
• Give a clear & specific CTA: tel
them exactly what to do
• Repeat the CTA
• Close with the CTA
Be bold about the offer
56. How to Get Clients with
WEBINARS
Step #8
Replay
Your
Webinar
Offer a replay
• Software handles this
• Don’t promote the replay
• Limit the expiry
• Only for registrants?
• Can also do a live Encore
• Send reminders about replay
• Can do live chat on replay
Replays can be great
58. How to Get Clients with
WEBINARS
Step #9
Monetise
Your
Webinar
Get sales on the webinar
• Can sell products on webinar
• Send them to either a
• Sales page
• Checkout Page
• Announce and congratulate
sales as they occur
Works well for low-mid ticket
products
59. How to Get Clients with
WEBINARS
Step #9
Monetise
Your
Webinar
Turn attendees into clients
• Make a strategy call offer
• Use booking software
• Use an application form
• Book for free call
• OR Paid call
Enrol clients on the phone
60. How to Get Clients with
WEBINARS
Step #9
Monetise
Your
Webinar
What to say on the phone
• Framing: set the agenda
• Objective: what do they want
• Challenges: what’s in the way
• Understand their “Why”
• Strategy: Make a plan
If there is a fit, invite them to
work with you
61. How to Get Clients with
WEBINARS
Step #9
Monetise
Your
Webinar
Appointment software
• Calendly
• Scheduleonce
• 10to8
• Acuityscheduling
Lots of great tools, including
free options
62. How to Get Clients with
WEBINARS
Step #9
Monetise
Your
Webinar
Application forms
• Googleforms
• Typeforms
• Wufoo
• Gravity Forms
• CRM forms
Lots of great tools, including
free options
63. How to Get Clients with
WEBINARS
Step #9
Monetise
Your
Webinar
Autoresponders / CRM
• Activecampaign
• Infusionsoft
• Ontraport
• AgileCRM
• Mailchimp
Lots of great tools, including
free options
64. How to Get Clients with
WEBINARS
Step #9
Monetise
Your
Webinar
Follow Up
• Email
• Retargeting
• Telephone
Follow up is Essential to
making maximising sales,
especially high ticket sales or
more complex products and
services
65. How to Get Clients with
WEBINARS
Step #9
Monetise
Your
Webinar
Follow Up
• Nurture sequence
• Related content
• Related webinars
• Video series (PLF)
• Free trials
• 5 day challenges etc
You can easily 2x or 3x your
sales with followup
67. How to Get Clients with
WEBINARS
Step #10
Automate
Your
Webinar
Optional but powerful
• Start with a proven webinar
• Repeat on autopilot
• Daily
• Weekly
• Monthly
• Replay on repeat
• ”Just in time”
Sell in your sleep
68. How to Get Clients with
WEBINARS
Step #10
Automate
Your
Webinar
Automated Webinar Software
• Everwebinar
• Stealth Seminar
• Easywebinar
• Webinar Ninja
Results depend on quality of
original webinar
• Get converting live first, then
use recording to automate
77. Apply for a Strategy Call
Strategy Call Criteria
• Coach, Consultant or Service Professional
• Already have an existing product or service
• Want to enrol more clients at premium prices
• Willing to invest in growing your business
highvaluesales.com/apply .