http://digitalinfluence.com.au/social-media-for-professionals

1. The Social
Professional
Digital Business
Solutions
S

2. Influential Digital
www.influential.com.au
Dallas McMillan B.V.Sc,
B.Sc.(Vet)
Small animal vet since 2001
Partner at Cairns Vet Clinic
Built first website in 2004
Passionate about digital branding
about me

3. Influential Digital
www.influential.com.au
Create remarkable brands, designs and campaigns
We want to help our clients create extraordinary businesses that thrive in the
new digital economy
We’ve got Social in our DNA
We’re constantly learning how we can better work with and help our clients.
We don’t have all the answers!
“The smartest person in the room, is the room”
about Influential
our vision

4. Influential Digital
www.influential.com.au
about us
SERVICES
WEB
DESIGN
SOCIAL
MEDIA
DIGITAL
STRATEGY
BRANDING
MARKETING
8 9 Z

5. Influential Digital
www.influential.com.au
They know it is part of the puzzle, but are unsure how to use it:
• To attract more customers
• To build trust with clients
• To win more business
Business owners are confused
about social media and the internet

6. S
Visibility
PROFITABILITYCredibility

7. Influential Digital
www.influential.com.au
• They don’t have a shareable brand that is suited to Social Media
• They don’t get their team involved, and forget that social media is ALL about people, or leave it to
the marketing department (See mistake 1)
• They don’t have a clear strategy – so waste time and energy online
• They don’t have a way of turning social leads into sales
• Most businesses just aren’t where their customers can find them online
• They try to use Social Media to sell rather than to brand their business and build relationships
• They quit to early and aren’t consistent – Random acts of marketing
COMMON MISTAKES
Business owners make on Social Media

8. Influential Digital
www.influential.com.au
STAGE 01
BRAND
STAGE 02
CULTURE
STAGE 03
STRATEG
Y
STAGE 04
WEBSITE
STAGE 05
NETWOR
K
STAGE 06
CONNECT
Digital brand development
STAGE 07
CAMPAIGN
9
Z 8 9

9. CRAFT YOUR
BRAND
Your brand h positions you as THE
BEST at what you do, and
conveys your value to your ideal
client
a IV

10. Influential Digital
www.influential.com.au

11. Influential Digital
www.influential.com.au
People,
Culture &
teams

12. STRATEGY
Establish your goals, your target
market, and build a profile of your
ideal client
Z III
a

13. Influential Digital
www.influential.com.au

14. Influential Digital
www.influential.com.au
Facebook is the most popular
social network with >1 Billion
FACEBOOK
Google+ is the social side of
the Google ecosystem
GOOGLE +
Pinterest, Instagram etc for
sharing photos & infographics
PINTEREST
YouTube & other video sites:
Host and share video for free
YOUTUBE
LinkedIn is the leading
business networking site
LINKEDIN
Twitter is fast paced and up to
date micro social site
TWITTER
Social Networks

15. BUILD A
SYSTEM
Build a system for referrals within
your business – and make it easy for
people to share your brand and refer
new business to you
(
V

16. Influential Digital
www.influential.com.au

17. Influential Digital
www.influential.com.au
Facebook is the most popular
social network with >1 Billion
FACEBOOK
Google+ is the social side of
the Google ecosystem
GOOGLE +
Pinterest, Instagram etc for
sharing photos & infographics
PINTEREST
YouTube & other video sites:
Host and share video for free
YOUTUBE
LinkedIn is the leading
business networking site
LINKEDIN
Twitter is fast paced and up to
date micro social site
TWITTER
Social Networks

18. Influential Digital
www.influential.com.au
The New Referral Process

19. Campaign
Long term efforts based on a sound
strategy gets results
Create a campaign toward
strengthening relationships and your
brand.
VI

20. See you soon!
YOU
THANK
FOR watching

21. Influential Digital
www.influential.com.au
• Established Business
• Spending money on marketing
• (Eg. Yellow pages, Radio, TV)
• Owner is on-board/involved with the process
• Has a passion for their product
• Wants to deepen relationship with clients
• Is progressive – we are change agents!
• Isn’t shy – they will get noticed!
Ideal Referral?

22. Influential Digital
www.influential.com.au
We are based in Cairns
Most of our team are in Cairns but we employ top
contractors globally.
Phone or email contact is welcome
CONTACT
t +61 7 4032 0000
t 0410 503037
SERVICEDESK
s dallasmcmillan
visit us
14 Spence St, Cairns
contact us
Boland Centre Cairns

23. Go ahead. Ask away.
Give us your best shot.
QUESTIONS
and
ANSWERS
Where we hope you’ll find the
answer to any question you may
have about