Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

What is an Albergo Diffuso

An “Albergo Diffuso” is substantially two things:
An original model of hospitality
A model of sustainable development

  • Als Erste(r) kommentieren

What is an Albergo Diffuso

  1. 1. What is an Albergo Diffuso? Giancarlo Dall’Ara 09/09/2015 Giancarlo Dall'Ara giancarlo.dallara@gmail.com 1
  2. 2. 2 1. An original model of hospitality 2. A model of sustainable development Giancarlo Dall'Ara giancarlo.dallara@gmail.com 09/09/2015 An “Albergo Diffuso” is substantially two things:
  3. 3. The history of hospitality model called “Albergo Diffuso” • Where does it come from? – the name: the region of Carnia (Friuli Venezia Giulia), in north-eastern Italy – the original hospitality model: Giancarlo Dall’Ara’s 1982-1989 self-financed concept- testing – the first project applying the original hospitality model San Leo (central Italy), 1989 – the first national convention of AD’s: Campobasso, Region Molise, 2004 – the first official acknowledgment: Sardinia (Italy) 1998 3 Giancarlo Dall'Ara giancarlo.dallara@gmail.com 09/09/2015
  4. 4. Overview of the Albergo Diffuso The name “Albergo Diffuso”* and the first idea were born in 1982, in Carnia *“Scattered Hotel” but please don’t translate; the name must be in italian language (G. Dall’Ara, M. Droli UNDP brochure, 2008) Giancarlo Dall'Ara giancarlo.dallara@gmail.com 409/09/2015
  5. 5. Overview of the Albergo Diffuso: the hospitality model • An hotel which is not built, which offers to their guests the experience of “going local” • An which provides all the services of ordinary hotels (G. Dall’Ara,M. Droli UNDP brochure, 2008) Giancarlo Dall'Ara giancarlo.dallara@gmail.com 509/09/2015
  6. 6. Giancarlo Dall'Ara giancarlo.dallara@gmail.com 609/09/2015 The hospitality model of Albergo Diffuso Tks to Yasushi Watanabe
  7. 7. Albergo Diffuso: the hospitality model The rooms are scattered inside the village 7 Giancarlo Dall'Ara giancarlo.dallara@gmail.com 09/09/2015
  8. 8. Overview of the Albergo Diffuso: the hospitality model • guests don’t feel like tourists, but like “temporary residents” • The hotel provides the sensation of “being local” • it responds to the demand which is more attracted by the authenticity than by the international quality standardsGiancarlo Dall'Ara giancarlo.dallara@gmail.com 809/09/2015
  9. 9. The AD model 1. Hotel services and standards 2. Unified management 3. Rooms are scattered in several and pre-exisiting buildings 5. Reasonable distance between units and the reception/common areas (200 meters) 6. Integrated into a host community (not in empty villages) 7. Catering linked to the territory 8. Authentic environment 9. Distinguishable features 10.Management style fits the territory and its culture 9 Giancarlo Dall'Ara giancarlo.dallara@gmail.com 09/09/2015
  10. 10. Strengths • a strong appeal toward the media and tourist markets • it creates a new hotel without new buildings, using unutilised dwellings • an italian model of hotel hospitality • a model that can be exported 10 Giancarlo Dall'Ara giancarlo.dallara@gmail.com 09/09/2015
  11. 11. AD International Press National Geographic Traveler http://travel.nationalgeographic.com/ travel/italy-hotels-traveler/ The New York Times http://travel.nytimes.com/2010/05/23/tr avel/23journeys.html?scp=1&sq=albergo %20diffuso&st=cse International Press http://www.albergodiffuso.com/intern ational-press.html 11 Giancarlo Dall'Ara giancarlo.dallara@gmail.com 09/09/2015
  12. 12. 09/09/2015 Giancarlo Dall'Ara giancarlo.dallara@gmail.com 12
  13. 13. International awards (a selection) • Inclusive opportunities for the local community: – Global Tourism Award 2010, London, World Travel Market • For the hospitality model as developed by G. Dall’Ara • Sustainability: – 2008, Best Ideas, Budapest, EBN- UNDP • (G. Dall’Ara, M. Droli and G. Dichter) EBN - European Business & Innovation Centre Network UNDP - United Nations Development Programme Giancarlo Dall'Ara giancarlo.dallara@gmail.com 1309/09/2015
  14. 14. – G. Dall’Ara, Il Manuale dell’Albergo Diffuso, Franco Angeli Milano, 2010 – «Ripartire dalla Bellezza» M. Droli, G. Dall’Ara http://www2.cleup.it/product.php? productid=61298255 – www.albergodiffuso.com – www.alberghidiffusi.it – http://albergo- diffuso.blogspot.com – Twitter: @AlbergoDiffuso – http://www.facebook.com/pages/A ssociazione-Nazionale-Alberghi- Diffusi/268168846562052 TKS to M. Droli Giancarlo Dall'Ara giancarlo.dallara@gmail.com 14 More details