Social marketing seminar for SME tourism operations in North Canterbury, June 2011.

1. North Canterbury Social Media Workshop Session 1 June 2011

2. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Your objectives… … my aims.

3. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Produce Market Distribute Diversify Develop brand loyalty Growth through word of mouth/traditional advertising methods Pull marketing

4. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Pull marketing online – build it and they will come? produce market word of mouth Brand loyalty Small community saturation www. .com letterhead signage business cards advertising newsletter

5. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane http://www.betterresponseblog.com/index.php/industry-trends/anatomy-of-a-qr-code/ Anatomy of QR Codes

6. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Commercial Uses for QR Codes

7. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Devices that can read QR Codes

8. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane How a QR Code Can Work For You

10. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The Increasingly Connected Expectations of your clientele "Travellers' expectations have changed so dramatically and it's becoming essential to offer [good service]," he said. "And the type of people we're going to see coming to the Rugby World Cup will be in that bracket that is more affluent than your usual backpacker and will want to be able to take photos and footage and send it back home and show people what they're missing out on - and that's quite important for our tourism industry," Brislen said. http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10730491 New Zealand will be home to 15 million internet-capable devices by 2015 - more than three devices for every person, according to research released today. This surge in new devices, up from 9 million in 2010, will boost the amount of internet traffic being sent and received in New Zealand by almost 50 per cent annually over the next four years. http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10729687 Articles from June 2011

11. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Push marketing – push traffic to your site 3 500 000 or 83.1% of New Zealanders are internet users 915 000 of these users are using broadband (UFB -2010 rollout) http://www.internetworldstats.com/pacific.htm#nz

12. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: http://icannwiki.org/Domain_Statistics .com domain names July 1998 – 1 879 734 .com domain names March 2003 – 22 626 562 Web statistics

13. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: National Library web harvest 2010 http://bit.ly/aClg8r NZ second level domain statistics

16. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networks and Marketing

17. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networks and Your Marketing Battleground Information sharing Incentives/offers Video Images Audio www. .com

18. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Identifying and Informing your demographic groups The users Images Videos Prices Offers Feedback Facilities Accommodation Attractions The Parents Safety Text Reviews Location Adventure Tourism Operator The Waverers Who else takes part Their experiences Travel Agents Language support Group Discounts Optimal times for tours Images Location Accomodation Attractions Local Tourism Operators Promote each other Reviews Images Offers

19. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The social media spectrum

20. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The SN egg timer

22. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Develop a social networking strategy http://ncsocialmedia.wikispaces.com/

23. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane