Monitoring and learning are one-third of management.

1. Monitoring
&
Learning
Pakistani organizations have been hiring
Monitoring and Evaluation Specialists and
Officers for sustainable policy change and
management of ongoing projects. Lately
Overseas Development Institute has
developed RAPID Outcome Mapping
Approach (ROMA) that emphasizes on
monitoring and learning instead of
monitoring and evaluation for effective
decision making. Instrumental learning and
classical conditioning must be used to
derive new facts and principles. Pakistani
organizations like Nai Zindagi, BISP, FDMA
and ASP must take notice. Communication
specialists in ad agencies are integral part
during pre and post testing of campaigns.
Sajid Imtiaz: Expert Member CDKN, Member Advertising Age, Member Harvard Business Review
Evaluation