Interview is more than trust in talent.

1. Basics of
Interview

2. Triple-Objective
Selecting Right Employee, Brand
Ambassador & Brand Icons

3. Employer Perspective
• Does a candidate believe in
mission of company?
• Does the candidate believe in the
company and products?
• Does the candidate trust in
innovations of the company?
• Does the candidate know about
stakeholders of the company?
• Does the candidate know about
financial and physical growth and
development of the company?

4. Brand Perspective
• Does a potential-ambassador
believe in core mission and values
of brand?
• Does the potential-ambassador
believe in the company and other
brands?
• Does the potential-ambassador
believe in historical innovations of
the company?
• Does a brand icon know about
stakeholders of the company?

5. Candidate’s Concern
• Does an employer believe in ideals
of the candidate?
• Does the employer trust in
experience and expertise of
candidate?
• Does the company know about
cognitive development of the
brand icon?

6. Further Readings
At www.slideshare.net
– Brand Icons
– New Job Openings
– Best Pakistani Company
– 4 Essential Adpersons
– Economy of Tomorrow
Key Credits
Sajid Imtiaz, Expert member CDKN, Member
Pakistan Society of Criminology
Visual: Google
Feedback: sajedimtiaz@hotmail.com