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The usage of social media platforms is increasing rapidly and now also more and more enterprises start to have their own presence on different social media platforms. Even if an enterprise is present on a social media platform, it isn‘t given that the own employees are allowed to access these platforms mostly due to the existing risks. One of the biggest risks is the loss of the reputation of a enterprise that only with a continuos monitoring of the social media platforms can be reduced. With a clear social media governance including a clear strategy and a risk analysis an enterprise can train their employees in a awareness program.