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Asia Pacific Luxury Goods Market: Trends and
Opportunities (2013-2018)
Scope of the report
The report titled “Asia-Pacific Luxury Goods Market: Trends and Opportunities (2013-2018)” provides an indepth analysis of major luxury goods market of Asia Pacific region like Japan, China, South Korea and India.
The report assesses the key opportunities and underlying trends in the market and outlines the factors that
are and will be driving the growth of the industry in the forecasted period (2013-18). Further, key players of
the luxury goods market like LVMH Moet Hennessy Louis Vuitton SA, Compagnie Financiere Richemont SA,
Kering SA and Hermès International are analyzed in the report.
Geographical Coverage
Asia Pacific
China

Japan
South Korea
India
Company Coverage

LVMH Moet Hennessy Louis Vuitton SA
Compagnie Financiere Richemont SA
Kering SA
Hermès International
Executive Summary

Luxury goods refer to products which are commonly characterized by its premium quality, craftsmanship,
recognizability, exclusivity and reputation. These high-end goods tend to satisfy socio-psychological needs in

greater form and bring esteem to the owner. Fondness for all forms of luxury like fashion products, accessories,
bags & cases, cosmetics & fragrances, vehicles, utility gadgets, beverages and interior decoration products, etc.
has been seen since many centuries.
Asia particularly China has been the engine and facilitator for growth of luxury goods market for several years
particularly for products, accessories and hard luxury items such as watches and jewelry. The Asia Pacific region
currently accounts for over two-thirds of global luxury goods market and the region is expected to account for
nearly half of total global luxury goods sales in coming years.
Factors driving growth of luxury goods market in Asia Pacific region are increase in number of high net worth
individuals in the region, consumption of luxury goods by middle class population and increasing internet
penetration boosting e-commerce of luxury goods. In recent years, smaller Asian economies have also been
showing rise in number of millionaires. However, counterfeiting of luxury goods and high import duties/tariffs in
Asia Pacific region poses challenge to industry‟s growth in the region. Major trends prevailing in luxury goods
market of Asia Pacific region are luxury tourism, expansion of luxury retailers to lower tier cities of the region
and upcoming „affordable luxury‟ segment.
Asia Pacific Luxury Goods Market: Overview
Asia Pacific region currently accounts for over two-thirds of global luxury goods market. The
rapidly growing Asian luxury goods market is buoyed by increasing disposable income in middle
class population of major Asian nations.
Asia Pacific Luxury Goods Market Size, 200712E (US$ Billions)

2007

2008

2009

2010

2011

2012E

Asia Pacific Luxury Goods Market Size Forecast,
2013E-18E (US$ Billions)

2013E

2014E

2015E

2016E

2017E

2018E

• Market size of luxury goods market in the Asia Pacific region is expected to reach to US$ ……
billions in the year 2018, from US$ …… billions in 2012 by growing at a CAGR of………%.
• Growth in the market is due to …………………………………………….
Luxury Goods Market Country Analysis (China & Japan)
Chinese Luxury Goods Market Size, 2007-12
(US$ Billions)

2007

2008

2009

2010

2011

2012

Japanese Luxury Goods Market Size, 2007-12
(US$ Billions)

2007

Chinese Luxury Goods Market Size
Forecast, 2013E-18E (US$ Billions)

2013

2014

2015

2016

2017

2018

2008

2009

2010

2011

2012

Japanese Luxury Goods Market Size
Forecast, 2013E-18E (US$ Billions)

2013E

2014E

2015E

2016E

2017E

2018E
Luxury Goods Market Country Analysis (India & South Korea)
Indian Luxury Goods Market Size, 2007-12E
(US$ Billions)

2009

2010

2011

2010

2012E

Indian Luxury Goods Market Size
Forecast, 2013E-18E (US$ Billions)

2013E

2014E

2015E

2016E

South Korea Luxury Goods Market Size, 201012 (US$ Billions)

2017E

2018E

2011

2012

South Korea Luxury Goods Market Size
Forecast, 2013E-18E (US$ Billions)

2013E

2014E

2015E

2016E

2017E

2018E
Market Trends
‘Affordable Luxury’ Segment

Luxury Tourism

• …………………………………………………….

• …………………………………………………….

• ……………………………………………………

• …………………………………………………….

• ……………………………………………………

• ……………………………………………………

• …………………………………………………..

• …………………………………………………..

• …………………………………………………..

• …………………………………………………………….

Luxury retailers expanding to
lower-tier cities
• ……………………………………………….
• …………………………………………………….
• ……………………………………………………
• …………………………………………………..
• ………………………………………………………..
Table of Contents
1. Executive Summary
2. Luxury Goods: Introduction

4.2.3 Consumers‟ Expenditure on Luxury Goods in
Japan (2012)

3. Asia Pacific Luxury Goods Market Analysis

4.3 India: Luxury Goods Market Analysis

3.1 Asia Pacific Luxury Goods Market Overview

4.3.1 Indian Luxury Goods Market Overview

3.2 Asia Pacific Luxury Goods Market Analysis: Sizing

4.3.2 Indian Traditional Luxury Market Size by

and Growth (Actual and Forecast)

Segments (2012)
4.3.3 Indian Luxury Goods Market: Sizing and Growth

4. Asia-Pacific Luxury Goods Market: Regional

(Actual and Forecast)

Analysis

4.3.4 Personal Luxury Goods Market Share by
Segments

4.1 China: Luxury Goods Market Analysis
4.1.1 China Luxury Goods Market: Sizing and Growth

4.4 South Korea: Luxury Goods Market Analysis

(Actual and Forecast)

4.4.1 South Korean Luxury Goods Market Overview

4.1.2 Chinese Expenditure on Luxury Goods by Region 4.4.2 South Korea Luxury Goods Market: Sizing and
(2012)

Growth (Actual and Forecast)

4.1.2 China Domestic Luxury Expenditure by Segments 4.4.3 South Korean‟s Expenditure on Luxury Goods by
Region (2012)
4.2 Japan: Luxury Goods Market Analysis

4.4.4 Luxury Revenue Break-up in South Korea (2013E)

4.2.1 Japanese Luxury Goods Market Overview

4.4.5 By Consumer Segment

4.2.2 Japanese Luxury Goods Market: Sizing and
Growth (Actual and Forecast)
Table of Contents
5. Asia-Pacific Luxury Goods Market: Growth

8.1 LVMH Moet Hennessy Louis Vuitton SA

Drivers & Challenges

8.1.1 Business Overview

5.1 Growth Drivers

8.1.2 Financial Overview

5.1.1 Luxury consumption by middle class

8.1.3 Business Strategies

5.1.2 Increase in Number of High Net worth Individuals
(HNIs)

8.2 Compagnie Financiere Richemont SA

5.1.3 Increasing internet penetration boosting e-

8.2.1 Business Overview

commerce

8.2.2 Financial Overview

5.2 Challenges

8.2.3 Business Strategies

5.2.1 Counterfeiting of luxury goods
5.2.2 High Import Tariffs/Duties

8.3 Kering SA
8.3.1 Business Overview

6. Asia-Pacific Luxury Goods: Market Trends

8.3.2 Financial Overview

6.1 „Affordable Luxury‟ Segment

8.3.2 Business Strategies

6.2 Luxury Tourism
6.3 Luxury retailers expanding to lower-tier cities

8.4 Hermès International
8.4.1 Business Overview

7. Competitive Landscape

8.4.2 Financial Overview

8.4.3 Business Strategies
8. Company Analysis
List of Figures and Tables
Figure 1: Characteristics of Luxury Goods
Table 1: Characteristics and Limitations
Table 2: Consumers Attitude towards Luxury in Different Nations
Figure 2: Asian Countries‟ Stages of Luxury Evolution
Figure 3: Market Size of Luxury Goods in Asia Pacific Region, 2007-12E (US$ Billions)

Figure 4: Market Size Forecast of Luxury Goods in Asia Pacific Region, 2013E-18E (US$ Billions)
Figure 5: Asia Pacific Luxury Goods Market Size by Nation, 2011-12 (US$ Billions)
Figure 6: Market Size of Luxury Goods in Mainland China, 2007-12 (US$ Billions)
Figure 7: Market Size Forecast of Luxury Goods in Mainland China, 2013E-18E (US$ Billions)
Figure 8: Chinese Luxury Goods Consumers Break-up by Region (2012)
Figure 9: China Domestic Luxury Expenditure by Segments, 2012 (US$ Billions)
Figure 10: China Domestic Luxury Expenditure by Segments (2012)
Figure 11: Market Size of Luxury Goods in Japan, 2007-12 (US$ Billions)
Figure 12: Market Size Forecast of Luxury Goods in Japan, 2013E-18E (US$ Billions)
Figure 13: Japanese Luxury Goods Consumers Break-up by Region (2012)
Figure 14: Market Size of Indian Traditional Luxury Market by Segments, 2012E (US$ billions)

Figure 15: Market Size of Luxury Goods in India, 2009-12E (US$ Billions)
Figure 16: Market Size Forecast of Luxury Goods in India, 2013E-18E (US$ Billions)
Figure 17: Indian Personal Luxury Goods Market Share by Segments (2012)
Figure 18: Market Size of Luxury Goods in South Korea, 2010-12 (US$ Billions)
Figure 19: Market Size Forecast of Luxury Goods in South Korea, 2013E-18E (US$ Billions)
Figure 20: South Korean Luxury Goods Consumers Break-up by Region (2012)
List of Figures and Tables
Figure 21: Luxury Goods Revenue Break-up in South Korea (2013E)
Figure 22: South Korean Luxury Goods Consumers Break-up by Demography (2012)
Figure 23: Middle Class Population in Asia Pacific Region 2010-30E (Billions)
Figure 24: Share of Luxury Consumption in China by Annual Household Disposable Income (2012 & 2015E)
Figure 25: HNIs Wealth in Asia Pacific Region, 2012-15E (US$ Trillion)
Figure 26: Internet Penetration in Major Nations of Asia-Pacific Region, 2012 (Millions)
Table 3: Affordable Fashion Lines from High-end Brands
Table 4: Luxury and Tourism in Major Asia-Pacific Nations (2012 & 2013E)
Table 5: Major Luxury Brands Product Lines Comparison (2012)
Table 6: Luxury Brands Overall Sales Growth in Asia Pacific Region (2013 Q1)
Table 7: Luxury Brands Revenue and Share in Asia,2012-13 (US$ Billions)
Figure 27: LVMH Moet Hennessy Louis Vuitton SA Revenue, 2010-12 (US$ Billions)
Figure 28: Louis Vuitton Sales to Asian Customers by Nationality, 2012E
Figure 29: Compagnie Financiere Richemont SA Revenue, FY11-FY13 (US$ Billions)
Figure 30: Kering SA Luxury Group Revenue, 2009-12 (US$ Billions)

Figure 31: Hermes International Revenue by Business Segment (2012)
Figure 32: Hermes International Revenue, 2009-12 (US$ Billions)

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Asia Pacific Luxury Goods Market: Trends and Opportunities (2013-2018) – New Report by Daedal Research

  • 1. Asia Pacific Luxury Goods Market: Trends and Opportunities (2013-2018)
  • 2. Scope of the report The report titled “Asia-Pacific Luxury Goods Market: Trends and Opportunities (2013-2018)” provides an indepth analysis of major luxury goods market of Asia Pacific region like Japan, China, South Korea and India. The report assesses the key opportunities and underlying trends in the market and outlines the factors that are and will be driving the growth of the industry in the forecasted period (2013-18). Further, key players of the luxury goods market like LVMH Moet Hennessy Louis Vuitton SA, Compagnie Financiere Richemont SA, Kering SA and Hermès International are analyzed in the report. Geographical Coverage Asia Pacific China Japan South Korea India Company Coverage LVMH Moet Hennessy Louis Vuitton SA Compagnie Financiere Richemont SA Kering SA Hermès International
  • 3. Executive Summary Luxury goods refer to products which are commonly characterized by its premium quality, craftsmanship, recognizability, exclusivity and reputation. These high-end goods tend to satisfy socio-psychological needs in greater form and bring esteem to the owner. Fondness for all forms of luxury like fashion products, accessories, bags & cases, cosmetics & fragrances, vehicles, utility gadgets, beverages and interior decoration products, etc. has been seen since many centuries. Asia particularly China has been the engine and facilitator for growth of luxury goods market for several years particularly for products, accessories and hard luxury items such as watches and jewelry. The Asia Pacific region currently accounts for over two-thirds of global luxury goods market and the region is expected to account for nearly half of total global luxury goods sales in coming years. Factors driving growth of luxury goods market in Asia Pacific region are increase in number of high net worth individuals in the region, consumption of luxury goods by middle class population and increasing internet penetration boosting e-commerce of luxury goods. In recent years, smaller Asian economies have also been showing rise in number of millionaires. However, counterfeiting of luxury goods and high import duties/tariffs in Asia Pacific region poses challenge to industry‟s growth in the region. Major trends prevailing in luxury goods market of Asia Pacific region are luxury tourism, expansion of luxury retailers to lower tier cities of the region and upcoming „affordable luxury‟ segment.
  • 4. Asia Pacific Luxury Goods Market: Overview Asia Pacific region currently accounts for over two-thirds of global luxury goods market. The rapidly growing Asian luxury goods market is buoyed by increasing disposable income in middle class population of major Asian nations. Asia Pacific Luxury Goods Market Size, 200712E (US$ Billions) 2007 2008 2009 2010 2011 2012E Asia Pacific Luxury Goods Market Size Forecast, 2013E-18E (US$ Billions) 2013E 2014E 2015E 2016E 2017E 2018E • Market size of luxury goods market in the Asia Pacific region is expected to reach to US$ …… billions in the year 2018, from US$ …… billions in 2012 by growing at a CAGR of………%. • Growth in the market is due to …………………………………………….
  • 5. Luxury Goods Market Country Analysis (China & Japan) Chinese Luxury Goods Market Size, 2007-12 (US$ Billions) 2007 2008 2009 2010 2011 2012 Japanese Luxury Goods Market Size, 2007-12 (US$ Billions) 2007 Chinese Luxury Goods Market Size Forecast, 2013E-18E (US$ Billions) 2013 2014 2015 2016 2017 2018 2008 2009 2010 2011 2012 Japanese Luxury Goods Market Size Forecast, 2013E-18E (US$ Billions) 2013E 2014E 2015E 2016E 2017E 2018E
  • 6. Luxury Goods Market Country Analysis (India & South Korea) Indian Luxury Goods Market Size, 2007-12E (US$ Billions) 2009 2010 2011 2010 2012E Indian Luxury Goods Market Size Forecast, 2013E-18E (US$ Billions) 2013E 2014E 2015E 2016E South Korea Luxury Goods Market Size, 201012 (US$ Billions) 2017E 2018E 2011 2012 South Korea Luxury Goods Market Size Forecast, 2013E-18E (US$ Billions) 2013E 2014E 2015E 2016E 2017E 2018E
  • 7. Market Trends ‘Affordable Luxury’ Segment Luxury Tourism • ……………………………………………………. • ……………………………………………………. • …………………………………………………… • ……………………………………………………. • …………………………………………………… • …………………………………………………… • ………………………………………………….. • ………………………………………………….. • ………………………………………………….. • ……………………………………………………………. Luxury retailers expanding to lower-tier cities • ………………………………………………. • ……………………………………………………. • …………………………………………………… • ………………………………………………….. • ………………………………………………………..
  • 8. Table of Contents 1. Executive Summary 2. Luxury Goods: Introduction 4.2.3 Consumers‟ Expenditure on Luxury Goods in Japan (2012) 3. Asia Pacific Luxury Goods Market Analysis 4.3 India: Luxury Goods Market Analysis 3.1 Asia Pacific Luxury Goods Market Overview 4.3.1 Indian Luxury Goods Market Overview 3.2 Asia Pacific Luxury Goods Market Analysis: Sizing 4.3.2 Indian Traditional Luxury Market Size by and Growth (Actual and Forecast) Segments (2012) 4.3.3 Indian Luxury Goods Market: Sizing and Growth 4. Asia-Pacific Luxury Goods Market: Regional (Actual and Forecast) Analysis 4.3.4 Personal Luxury Goods Market Share by Segments 4.1 China: Luxury Goods Market Analysis 4.1.1 China Luxury Goods Market: Sizing and Growth 4.4 South Korea: Luxury Goods Market Analysis (Actual and Forecast) 4.4.1 South Korean Luxury Goods Market Overview 4.1.2 Chinese Expenditure on Luxury Goods by Region 4.4.2 South Korea Luxury Goods Market: Sizing and (2012) Growth (Actual and Forecast) 4.1.2 China Domestic Luxury Expenditure by Segments 4.4.3 South Korean‟s Expenditure on Luxury Goods by Region (2012) 4.2 Japan: Luxury Goods Market Analysis 4.4.4 Luxury Revenue Break-up in South Korea (2013E) 4.2.1 Japanese Luxury Goods Market Overview 4.4.5 By Consumer Segment 4.2.2 Japanese Luxury Goods Market: Sizing and Growth (Actual and Forecast)
  • 9. Table of Contents 5. Asia-Pacific Luxury Goods Market: Growth 8.1 LVMH Moet Hennessy Louis Vuitton SA Drivers & Challenges 8.1.1 Business Overview 5.1 Growth Drivers 8.1.2 Financial Overview 5.1.1 Luxury consumption by middle class 8.1.3 Business Strategies 5.1.2 Increase in Number of High Net worth Individuals (HNIs) 8.2 Compagnie Financiere Richemont SA 5.1.3 Increasing internet penetration boosting e- 8.2.1 Business Overview commerce 8.2.2 Financial Overview 5.2 Challenges 8.2.3 Business Strategies 5.2.1 Counterfeiting of luxury goods 5.2.2 High Import Tariffs/Duties 8.3 Kering SA 8.3.1 Business Overview 6. Asia-Pacific Luxury Goods: Market Trends 8.3.2 Financial Overview 6.1 „Affordable Luxury‟ Segment 8.3.2 Business Strategies 6.2 Luxury Tourism 6.3 Luxury retailers expanding to lower-tier cities 8.4 Hermès International 8.4.1 Business Overview 7. Competitive Landscape 8.4.2 Financial Overview 8.4.3 Business Strategies 8. Company Analysis
  • 10. List of Figures and Tables Figure 1: Characteristics of Luxury Goods Table 1: Characteristics and Limitations Table 2: Consumers Attitude towards Luxury in Different Nations Figure 2: Asian Countries‟ Stages of Luxury Evolution Figure 3: Market Size of Luxury Goods in Asia Pacific Region, 2007-12E (US$ Billions) Figure 4: Market Size Forecast of Luxury Goods in Asia Pacific Region, 2013E-18E (US$ Billions) Figure 5: Asia Pacific Luxury Goods Market Size by Nation, 2011-12 (US$ Billions) Figure 6: Market Size of Luxury Goods in Mainland China, 2007-12 (US$ Billions) Figure 7: Market Size Forecast of Luxury Goods in Mainland China, 2013E-18E (US$ Billions) Figure 8: Chinese Luxury Goods Consumers Break-up by Region (2012) Figure 9: China Domestic Luxury Expenditure by Segments, 2012 (US$ Billions) Figure 10: China Domestic Luxury Expenditure by Segments (2012) Figure 11: Market Size of Luxury Goods in Japan, 2007-12 (US$ Billions) Figure 12: Market Size Forecast of Luxury Goods in Japan, 2013E-18E (US$ Billions) Figure 13: Japanese Luxury Goods Consumers Break-up by Region (2012) Figure 14: Market Size of Indian Traditional Luxury Market by Segments, 2012E (US$ billions) Figure 15: Market Size of Luxury Goods in India, 2009-12E (US$ Billions) Figure 16: Market Size Forecast of Luxury Goods in India, 2013E-18E (US$ Billions) Figure 17: Indian Personal Luxury Goods Market Share by Segments (2012) Figure 18: Market Size of Luxury Goods in South Korea, 2010-12 (US$ Billions) Figure 19: Market Size Forecast of Luxury Goods in South Korea, 2013E-18E (US$ Billions) Figure 20: South Korean Luxury Goods Consumers Break-up by Region (2012)
  • 11. List of Figures and Tables Figure 21: Luxury Goods Revenue Break-up in South Korea (2013E) Figure 22: South Korean Luxury Goods Consumers Break-up by Demography (2012) Figure 23: Middle Class Population in Asia Pacific Region 2010-30E (Billions) Figure 24: Share of Luxury Consumption in China by Annual Household Disposable Income (2012 & 2015E) Figure 25: HNIs Wealth in Asia Pacific Region, 2012-15E (US$ Trillion) Figure 26: Internet Penetration in Major Nations of Asia-Pacific Region, 2012 (Millions) Table 3: Affordable Fashion Lines from High-end Brands Table 4: Luxury and Tourism in Major Asia-Pacific Nations (2012 & 2013E) Table 5: Major Luxury Brands Product Lines Comparison (2012) Table 6: Luxury Brands Overall Sales Growth in Asia Pacific Region (2013 Q1) Table 7: Luxury Brands Revenue and Share in Asia,2012-13 (US$ Billions) Figure 27: LVMH Moet Hennessy Louis Vuitton SA Revenue, 2010-12 (US$ Billions) Figure 28: Louis Vuitton Sales to Asian Customers by Nationality, 2012E Figure 29: Compagnie Financiere Richemont SA Revenue, FY11-FY13 (US$ Billions) Figure 30: Kering SA Luxury Group Revenue, 2009-12 (US$ Billions) Figure 31: Hermes International Revenue by Business Segment (2012) Figure 32: Hermes International Revenue, 2009-12 (US$ Billions)