Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
The New Hands On Dad Modern Media Man (M3) Summit
1. The New “Hands On Dad”™ Stacy DeBroff @MomCentral John Porcaro @DadCentral
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3. Brands now spend over $500,000 on robust social media campaigns, where they tested the waters with $500.
4. The stage has been set for the rise of the new Dad Influencer…www.DadCentralConsulting.com2
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6. Help companies develop meaningful conversations, connections, and communities with Moms and Dads
7. Reach Moms and Dads and engage them in powerful word-of-mouth programs: Ambassadors, viral marketing across social media platforms, geo-targeted events
8. Moms and Dads take action and recommend your brand, fueling brand awareness, engagement, product trial, and sales
31. Dads Defined: The Past Lots of free time with friends Long day, tedious work Wife, One kid, and a Dinosaur www.DadCentralConsulting.com 23
32. Dads Defined: The Future Wife, Two Kids, a Dog (and a robot nanny) Working in the Office 9-5 Responsible Family Automobile Relaxing at Home www.DadCentralConsulting.com 24
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34. Over 700 members of the Dad Central Consulting Testing Panel with children at home under the age of 18www.DadCentralConsulting.com 25
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36. 95% believe their criteria for purchases now gets influenced by the needs and interests of their family.
37. 90% say being a Dad influences whom they trust when seeking advice.
38. 84% of Dads now purchase a much broader set of consumer products than before becoming a parent.
39. 46% report being less likely to make impulse decision.www.DadCentralConsulting.com 26
40. The “Dad Lens”™ Influences Purchases 80% of Dads feel they make purchases through a “Dad Lens.”™ Dad Lens Dad & Me Lens Me Lens Games Groceries Home Entertainment Auto Major Household Products Outdoor Home Computing Sporting Events Financial Services www.DadCentralConsulting.com 27
41. Who Dads Trust Most for Advice When asked to rank who they trust the most for advice about family purchases, an overwhelming number of Dads (88%) said they trusted their wife, spouse, or partner the most (top 3). www.DadCentralConsulting.com 28
50. Dads Trust Other Dads Dads trust other Dads for first-hand advice when it comes to parenting their children and purchase decisions for their family and household items. Dads also trust other Dads more than any other source of information for advice when purchasing in the fields of sports, technology and auto. 57% www.DadCentralConsulting.com 30
51. How Dads Connect with Other Dads Dads connect with fellow Dads through a variety of ways both offline and online. 80% of Dads say they most commonly connect through one-on-one conversations: www.DadCentralConsulting.com 31
83. Power of Dads Twitter Meetup Q1: How has being a Dad changed your life? Less leisure time, time and money focus on family, just about everything… Q2: What influenced purchases before? Wants, desires, friends, impulse… Q3: What influences purchases now? Family needs, children, spouse, budget… Q4: Where do you go for advice? Wife, family, Internet, reviews, other Dads… Q5: How do you connect with other Dads? Online, at games, school events, church… Q6: What was the last purchase you made after consulting another parent? Car seat, Xbox, swing set, sheetrock, bike, laptop, beer, camera, table saw, diapers… #PowerOfDads One hour: Aug 25, 12-1 PM EDT 1,500+ Tweets 100,454 followers reached 1.6 million impressions Power of Dads Twitter Meetup www.DadCentralConsulting.com 33
84. Whit Honea in Action 10,000 Visitors 48,000 Visitors 1,175 Followers 617 Friends Featured Blogger Featured Blogger Featured Dad Blog Featured Blogger Featured Blogger www.DadCentralConsulting.com34
85. Jason Bean in Action: Gatorade www.DadCentralConsulting.com 35
92. We are at the start of an exciting, dynamic and nascent influencer verticalwww.DadCentralConsulting.com38
93. We look forward to working with you in the future. Thank you for coming out this morning and listening to our presentation. The Mom & Dad Central Team
94. 77 Chapel Street Newton, MA 02458 info@dadcentralconsulting.com 617.244.3002 www.DadCentralConsulting.com | Facebook: Dad Central | Twitter: DadCentral