Webinar: Collaborative Reporting by @DachisGroup
Tired of wasting time on inneffective social marketing reporting? You're not alone. Month after month in offices all around the world marketers are presented with reports that are too superficial to be actionable and arrive to late to be useful. The power of social marketing is wasted. This webinar shows you how to quickly create beautiful, simple and clear analyses of marketing performance with input from all your organization's experts. We will discuss the core challenges of social marketing reporting today and how you can overcome those challenges through collaboration and Big Data. You will learn: - How to isolate observations about brand's social performance. - How to assemble a narrative of observations about a campaign, competitors or a brand program. - How to share the insights with others and download "boss ready" reports. Dachis Group speakers include: John De Oliveira (@johndeo), Brian Kotlyar (@bkotlyar) and Doug Kern (@doug_kern)
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Webinar: Collaborative Reporting by @DachisGroup
- 1. SOCIALIZING SOCIAL MEASUREMENT WEBINAR: COLLABORATIVE REPORTING NOVEMBER 2012 DACHIS GROUP 1
- 2. Speakers John De Oliveira leads the john.deoliveira@dachisgroup.com product management team at Dachis Group and manages @johndeo the creation and development of our social analytics software. Brian Kotlyar works with brian.kotlyar@dachisgroup.com global brands on social business strategy and runs the @bkotlyar Dachis Group blog. 2
- 4. What’s Broken Too siloed Hard to share insights across teams. Too little Difficult to add your thoughts and make them “stick” to the data. Too late Reports arrive weeks, or months, after the campaign. “Death by Spreadsheet” 4
- 5. Collaborative Reporting Social Performance Monitor is rich with insights about your brand's social activity and the impact on your strategy. It’s pre-loaded with daily social insights from more than 30 thousand brands and 100 million social accounts. 5
- 6. Collaborative Reporting What you need is a way to keep track of your important discoveries... 6
- 7. Collaborative Reporting What you need is a way to keep track of your important discoveries... ...and a way to organize and share your insights quickly, so there's time to act upon them. 7
- 8. Collaborative Reporting Opportunity: Attract Competitor's Detractors What you need is a way to keep track of your important discoveries... Why are customers unhappy about our new TV Ad? ...and a way to organize and share your insights quickly, so there's time to act upon them. New Customers Becoming Advocates Faster than Before Too Many Sale Promotions are Leading to a Decrease in Perceived Quality 8
- 9. Collaborative Reporting What you need is a way to keep track of your important discoveries... ...and a way to organize and share your insights quickly, so there's time to act upon them. 9
- 10. Collaborative Reporting Introducing Collaborative Reporting, The latest Social SaaS App from Dachis Group. Here’s how it works. 10
- 11. Introducing Collaborative Reporting Collaborative Reporting marries big data and shared insight enabling brand marketers and digital agencies to create beautiful, simple and clear views of social marketing performance. 1 Uncover Insights 2 Create a Narrative 3 Share with your team 11
- 12. 1) Uncover an Observation 1 Clip any data point for analysis, bringing along all of its rich context. 1 Select an observation, such as a trendline of your brand’s conversation strength vs 2 competitors, or a tweet from a brand advocate. 2 Add your notes. What was 3 interesting or unusual about the data? 3 Add your observation to an existing Narrative or create a 1 new one. 12
- 13. 2) Assemble a Narrative Create a shared narrative by instantly assembling observations into an interactive microsite. 1 Each thumbnail reveals the observation’s content. 1 2 Notes and annotations ride along with the Observation 2 1 13
- 14. 3) Share with Your Team Invite others to review or contribute. 1 Invite anyone on your team to collaborate and add their 1 comments. 2 2 Download the insights as native PowerPoint slides, giving you immediate access to “boss ready” reports. 14
- 15. Learn More Sign up for a 1:1 Tour Stay in touch john.deoliveira@dachisgroup.com http://social.dachisgroup.com/tour @johndeo brian.kotlyar@dachisgroup.com @bkotlyar doug.kern@dachisgroup.com @doug_kern http://dachisgroup.com http://socialbusinessindex.com 15