1. SQL Server 2012 Data Warehousing
The world of data is changing with to empower everyone in the performance for data warehouses
businesses facing an explosion in organization to analyze the data of any size, a solution can drive
information volumes, new data and without needing to break IT both current and future needs of
types generated from transactional budgets. the business.
growth and an increase in
With SQL Server 2012 Data Next-Generation Performance
unstructured data, image files, and
Warehousing, customers receive a with In-Memory Technologies
data from new sources - such as
data warehouse platform that SQL Server 2012 Data
web logs, social media, and sensor
processes any data, any size, Warehousing features xVelocity in-
networks. IT organizations are
anywhere, provides immersive memory technologies that provide
being asked new sets of questions
insight, wherever you are and at next-generation performance;
that incorporate new types and
the fastest time to solution at benchmarks and customer
shapes of data for business
lowest cost. examples show 10-100x times
insights. As a result, IT
improvement. Unlike other in-
departments must adapt to Highlights
provide value in this changing memory technologies, xVelocity is
dynamic while still under pressure  Any Data, Any Size, Anywhere an intrinsic capability in the SQL
to lower spend. Server 2012 primary database
 Immersive Insight, Wherever
engine allowing customers to get
Companies are doing this today You Are
the benefits of next-generation
with a Microsoft SQL Server Data performance with current IT
 Fastest Time to Solution at
Warehousing solution which hardware and software
Lowest Cost
provides a mission critical, infrastructure.
enterprise data warehouse
platform that can scale to the
Any Data, Any Size, “By using SQL Server 2012 xVelocity,
highest data requirements, handle Anywhere we were able to extract about 100
million records in 2 or 3 seconds
traditional structured sources while Performance, high-availability and versus the 30 minutes required
also embracing complex data previously.” - Atsuo Nakajima,
scalability are essentials for any Assistant Director, Bank of Nagoya
types and non-traditional sources, data warehousing (DW) solution.
that gives customers familiar tools By ensuring fast, predictable

2. “The Microsoft platform has Immersive Insight,
demonstrated that it can deliver the
Enterprise Scalability and 99.99 per cent availability and fast Wherever You Are
performance that KeyBank needs from
Availability its mission-critical applications. Our IT The top barriers to BI adoption
A realization many organizations reliability and performance have never across the enterprise are
been better.”
are making is that SQL Server has complexity of the solution and
- Paul Gleason, VP SQL cost. Microsoft BI eliminates both
grown up from its roots to be a
Administration Team, KeyBank
true enterprise platform that runs by providing BI capabilities in the
mission critical applications familiar Excel and SharePoint tools.
Harness Big Data
requiring the highest scale and BI is no longer the sole domain of
More information gives greater
uptime. savvy analysts and top-level
potential for obtaining important
decision-makers; but for everyone
insights; however, data may not be
SQL Server has customers that in the organization.
in a format that is easy to
have multiple Petabytes of data in
consume. Increasingly,
production. With SQL Server 2012,
organizations want to incorporate
Microsoft offers both scale up and
unstructured and semi-structured
scale out solutions. Parallel Data
data, such as Word documents,
Warehouse is Microsoft’s scale out
videos, PDF files, pictures, and
solution which uses the Massively
RFID data into their analyses. By
Parallel Processing (MPP)
integrating unstructured data from
architecture to meet the largest
a Hadoop cluster with SQL Server Figure 2: SQL Server Report Builder 3.0
customer requirements.
data warehouse, organizations can
Microsoft SQL Server is the only
gain new insights to drive the
To support a 24/7 global operating major Data Warehousing offering
business forward.
environment, Microsoft has that ships with major components
capabilities to ensure the high As well, Microsoft is releasing a of an integrated BI and enterprise
availability of a system to meet a Microsoft based distribution of information management (EIM)
customer’s required 9’s of Hadoop for Windows Server (on- platform as a core part of the
availability. With hardware premise) and Windows Azure database license. Customers can
redundancies built-in to Parallel (cloud). This edition will give streamline installation for DW, EIM
Data Warehouse, customers will customers the ability to manage a and BI at the same time – taking
never need to worry that their Hadoop cluster within the advantage of this unique platform
system will go down. Additionally, Microsoft ecosystem ensuring and workload integration.
AlwaysOn for SQL Server 2012 enterprise-grade security, easy-to-
ensures high availability while use management tools, and
simultaneously making more integration with the Microsoft data
efficient use of hardware warehouse and business
resources. intelligence (BI) solutions.
Figure 3: Power View data visualizations

3. Fastest Time to Solution Time to Solution across every form having the widest pool of IT skills
factor. available, Microsoft significantly
at Lowest Cost lowers the cost of operation.
While many vendors in this market Default software installations can Studies have shown that Microsoft
have concentrated on expensive be completed within minutes and solutions’ Total Cost of
and complex data warehouse have been proven to install 4X Administration is 460% less than
solutions, Microsoft has been faster than other leading vendors. 1
other leading vendors.1
recognized by customers and Reference architectures give
industry analysts for a strategy that customers options of following “By migrating data from Teradata to
delivers on the best value with a pre-certified best practices our existing Microsoft platform, we
increased processing speeds by about
highly favorable price/performance stepping them through how to 15 per cent and reduced IT
and ongoing cost of ownership. build the hardware and how to administrative and maintenance costs
by more than $600,000 over the first
Stein Mart, Volvo Aero, and tune the software. Finally, two years.”
Protective Life Corporation have all Microsoft offers pre-built
- Mark Underwood, Second Vice
migrated from their previous Data appliances that have been co- President, Protective Life Corporation
Warehouse implementations to engineered with open x86
the Microsoft solution each saving hardware partners to deliver Built-in BI and Enterprise
hundreds of thousands of dollars a customers an entire solution. Information Management
year in maintenance and cost of
Other data warehousing offerings
ownership.
in the market include separate
Lowest Cost
additional modules to purchase
“Microsoft exhibits one of the best The cost of initial acquisition is
value propositions on the market with
such as BI and enterprise
usually only part of the story. The
a low cost and a highly favorable price information management tools.
/ performance ratio”
Total Cost of Ownership (TCO)
With SQL Server 2012, the
Excerpt from the Gartner Magic
gives the fuller picture of the true
licensing costs compare very
Quadrant for Data Warehouse costs of running a solution.
Database Management Systems favorably with other vendors;
Microsoft offers one of the more
furthermore, customers will receive
competitive licensing costs in the
Fastest Time to Solution BI and EIM tools at no extra cost.
data warehouse market as well as
While the industry solves slow the lowest cost of ownership. This “You buy one piece of software and it’s
deployment times of their solution includes ongoing cost of all there - integration, analysis, and
by offering customers their most administration, maintenance fees
reporting, with a consistent GUI. My
analysts can pull the data and build
expensive appliance, Microsoft to the DW vendor, and operations basic reports themselves.”
understands that you may want to costs. Because of the combination - Tim Lum, Head of BI, Kelkoo
acquire other form factors such as of using open, industry standard
software only or reference software and hardware, a focus on Manageability
architectures due to having a lower delivering software that is easy to Management is another key
price point. deploy, install, and manage, and contributor to TCO because a data
Microsoft SQL Server Data warehouse that is easy to manage
Warehousing gives the Fastest 1 improves productivity. With a
A Comparative Study on Total Cost
of Administration (Alinean) comprehensive set of built-in

4. administration tools as well as configuration that deliver a pre- requirements.
integration with Microsoft System tested best practices guide to build
Appliances for Smaller Workloads
Center, administrators have the hardware box and setup/tune
discovery, monitoring, and the software for an optimized HP Business Data Warehouse and
notification functionality across the configuration. Microsoft partners Dell Quickstart Data Warehouse
management of data, BI, with leading industry hardware give customers with small DW
development, applications, and the companies (HP, Dell, EMC2, Cisco, requirements a pre-built appliance
public or private cloud. IBM, XIO, Nimbus, Bull, and HDS) to address their needs.
giving companies access to the
latest generation of servers and Summary
storage combined with the cutting
Microsoft SQL Server 2012 Data
edge features of SQL Server 2012.
Warehousing provides a true
Pre-validated Reference
enterprise data platform with the
Architectures eliminate complex
ability to process any data, any
hardware and software balancing
size, anywhere, that delivers
and take guesswork out of system
Figure 1: System Center Diagram view immersive insights, and provides
configuration.
the fastest time to solution at the
lowest cost of acquisition and
Microsoft Data Appliances (Pre-Built)
ownership.
Appliances are co-engineered by
Warehousing Offerings Microsoft and key hardware Additional Resources
Microsoft has a comprehensive partners to deliver a fully
SQL Server Data Warehousing:
lineup of data warehousing integrated hardware and software http://www.microsoft.com/sqlserver/en/us/solut
solutions that include software- solution giving customers the
ions-technologies/data-warehousing.aspx
only solutions (self-build), fastest time to value. All SQL
Fast Track Data Warehouse
reference architectures (guided- Server appliances for data http://www.microsoft.com/sqlserver/en/us/solut
build) and appliances (pre-built) warehouse include the most ions-technologies/data-warehousing/fast-
track.aspx
offerings. optimized software and hardware
configuration that is specifically Parallel Data Warehouse
Software (Self-Build) http://www.microsoft.com/sqlserver/en/us/solut
tuned and configured for the data ions-technologies/data-warehousing/pdw.aspx
SQL Server 2012 software enables
warehouse workload.
customers to build custom
Microsoft Big Data Solution
departmental data marts and even Parallel Data Warehouse http://www.microsoft.com/sqlserver/en/us/solut
large data warehouses based on ions-technologies/business-intelligence/big-
their specific hardware needs. SQL Server Parallel Data data-solution.aspx
Warehouse (PDW) is a scale-out
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Reference Architectures pre-built appliance from HP and
www.microsoft.com/sqlserver
(Guided-Build) Dell. PDW provides the highest Or follow us! /sqlserver
Fast Track is a guided-build scalability and performance for the
reference architecture most demanding data warehouse
May 8, 2012