SEO, Brillliant Marketing & Brand

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Time to move past traditional SEO to integrate your marketing with brilliant viral content and branding that sells itself. Originally presented at the Content Harmony Meetup on June 5th, 2013

Business Technologie

Myth of the ‘Pure’ SEO6
We Launched a New Thing

Myth of the ‘Pure’ SEO7
Myth of the ‘Pure’ SEO

Myth of the ‘Pure’ SEO8
Links Earned Through Content
= Marketing

Myth of the ‘Pure’ SEO9
Typical
Content
Strategy
Looks Like This
(Yawn)

Myth of the ‘Pure’ SEO10
Or This (double yawn)

14
Characteristics of Linkable
ContentMarketable

15
Characteristics of Linkable
ContentMarketable
Brandable

Myth of the ‘Pure’ SEO18
Time at Top of Homepage

Myth of the ‘Pure’ SEO19
Highlight
Top
Content

Myth of the ‘Pure’ SEO20
Rethink Your Archetecture

Myth of the ‘Pure’ SEO21
2. Emotional Engagement

Myth of the ‘Pure’ SEO23
Awe
A-holes
Anger

Myth of the ‘Pure’ SEO25
http://www.flightradar24.com/
Whoa!

Myth of the ‘Pure’ SEO28
Anger!
Top
Content
Anger!

Myth of the ‘Pure’ SEO29
Positive Emotions outshine NegativePositive Emotions outshine Negative
Abundance

Myth of the ‘Pure’ SEO30
Low Arousal: Sadness, Whining

Myth of the ‘Pure’ SEO31
3. Practical
Utility

32
Most of Moz
is Practical
but we incorporate other elements

Myth of the ‘Pure’ SEO33
4. Perceived
Value

39
Brilliant Marketing
1. Visibility
2. Emotional Engagement
3. Practical Utility
4. Perceived Value

40
Brilliant Marketing
1. Visibility
2. Emotional Engagement
3. Practical Utility
4. Perceived Value

41
Brilliant Marketing
1. Visibility
2. Emotional Engagement
3. Practical Utility
4. Perceived Value

42
Brilliant Marketing
1. Visibility
2. Emotional Engagement
3. Practical Utility
4. Perceived Value

43
Brilliant Marketing
1. Visibility
2. Emotional Engagement
3. Practical Utility
4. Perceived Value
SEO?

Myth of the ‘Pure’ SEO46
Data Only
Gets You
So Far

Myth of the ‘Pure’ SEO47
Rise to Awesome

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

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2024 State of Marketing Report – by Hubspot

Everything You Need To Know About ChatGPT

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AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

SEO, Brillliant Marketing & Brand

1. 5/3/20131 Cyrus Shepard SEO, Brilliant Marketing, & Brand

2. 2 SEO

3. 3 Brilliant Marketing

4. 4 Brand

5. 5 Brand All in 20 Minutes

6. Myth of the ‘Pure’ SEO6 We Launched a New Thing

7. Myth of the ‘Pure’ SEO7 Myth of the ‘Pure’ SEO

8. Myth of the ‘Pure’ SEO8 Links Earned Through Content = Marketing

9. Myth of the ‘Pure’ SEO9 Typical Content Strategy Looks Like This (Yawn)

10. Myth of the ‘Pure’ SEO10 Or This (double yawn)

11. 11 We’re Only Missing One Thing...

12. 12

13. 13 Characteristics of Linkable Content

14. 14 Characteristics of Linkable ContentMarketable

15. 15 Characteristics of Linkable ContentMarketable Brandable

16. 16 NY Times Study: bit.ly/bYtbdA

17. Myth of the ‘Pure’ SEO17 1. Visibility

18. Myth of the ‘Pure’ SEO18 Time at Top of Homepage

19. Myth of the ‘Pure’ SEO19 Highlight Top Content

20. Myth of the ‘Pure’ SEO20 Rethink Your Archetecture

21. Myth of the ‘Pure’ SEO21 2. Emotional Engagement

22. Myth of the ‘Pure’ SEO22 High Arousal

23. Myth of the ‘Pure’ SEO23 Awe A-holes Anger

24. 24 Awe!

25. Myth of the ‘Pure’ SEO25 http://www.flightradar24.com/ Whoa!

26. Myth of the ‘Pure’ SEO26

27. Myth of the ‘Pure’ SEO27 Anxiety

28. Myth of the ‘Pure’ SEO28 Anger! Top Content Anger!

29. Myth of the ‘Pure’ SEO29 Positive Emotions outshine NegativePositive Emotions outshine Negative Abundance

30. Myth of the ‘Pure’ SEO30 Low Arousal: Sadness, Whining

31. Myth of the ‘Pure’ SEO31 3. Practical Utility

32. 32 Most of Moz is Practical but we incorporate other elements

33. Myth of the ‘Pure’ SEO33 4. Perceived Value

34. Myth of the ‘Pure’ SEO34 Author Fame

35. Myth of the ‘Pure’ SEO35 LENGTH

36. Myth of the ‘Pure’ SEO36 Design

37. Myth of the ‘Pure’ SEO37 Social Proof

38. 38 Brilliant Marketing

39. 39 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value

40. 40 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value

41. 41 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value

42. 42 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value

43. 43 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value SEO?

44. 44 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value SEO? Brand?

45. 45 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value SEO Brand

46. Myth of the ‘Pure’ SEO46 Data Only Gets You So Far

47. Myth of the ‘Pure’ SEO47 Rise to Awesome

48. 48 Thanks for watching! @cyrusshepard