smart pitch aflam.com investors deck

1. Aflam.com
Digital streaming in the Middle
East

2. What is Aflam?
 It’s a digital streaming service that provides
digital content in the Middle East (Dubai, Abu
Dahbi, Doha, Kuwait City)
 It will be delivered through a ubiquitous cloud
software ( Net, Mobile, Tablet, computers,
Set-top boxes)
 Content is in English , Arabic , and Hindi
 Aflam means movies in Arabic.
 The Answer to Netflix in the Arab world.

3. Alfams superstars
 Nasser Jaber, Film Finance expert with
Universal Pictures, with digital content
acquisition experience.
 Shariar Skider Developer and programmer
founder of Skider E-source a small
outsourcing company for software
programming

4. Problem and Solution
 Problem: currently 42 million people in the
region receive entertainment content through
traditional mediums ( TV, Satellite , Cable)
 Solution: we aim to provide the market with
digital , on demand, streaming service that is
tailored to the taste and expectations of our
customers

5. Competition and How the solution
works !!
 Currently, there are two providers for VoD in the region:
1) Etisalat which offers digital service per download
(Similar to: Itunes)
2) Du: a national cable company that offers on demand
service for premium channels. (Similar to: time warner
cable > HBO > HBOgo, you must have the entire package
to get the service)
 Internet service penetration in the region can handle digital
downloads and streaming content
 70% of households are internet users
 High disposal income across all classes of society and a
very large expat, western educated Middle Class

6. Market in numbers
 42 million people
 50% are women
 GDP per Capita: 30,000
 3 official languages: Arabic , English, Hindi
Thinking outside the TV BOX:
We surveyed 100 potential customers face to face or by phone.
Feedback :
1) 90% will join because of the large demand for content
2) No “ on demand” provider
3) Arabic soap opera, documentaries, and family shows such as cartoons
were in higher demand than Hollywood films
* All sources are taken directly for the GCC census site
http://sites.gcc-sg.org/Statistics/

7. Business model and Ask
Business model: A premium based model that is recurring through a monthly
subscription of $20 per month
(price was determined by projected analysis based on the region)
Ask: $100,000
$25,000 for beta software development
$10,000 for Aflam.com domain purchase
$5,000 for travel expenses for 6 months before launch to negotiate film
catalogue acquisition and secure additional capital.
$10,000 office space for 6 months after launch
$25,000 projected royalties to be paid for pre selected 100 title catalogue For
6 months.
$25,000 salaries for both founders for 6 months .

8. Thank you
 Thank you for your time, and we hope to see
you on and off the screen soon.
 Please kindly note that Aflam.com has
financial projections placed and available to
be viewed at your convenience. They were
not included due to the slide limit.
 Again, you are awesome!! Thank you!!