Cynthia Hartwig shares hard won presentation experience gained over 30 years of advertising and business communication pitches in How to Rock a Presentation. Learn how to make blended presentations, get away from being enslaved by PowerPoint, and figure out how to tell stories that make an audience connect with you.
How to Rock a Presentation by Cynthia Hartwig at Two Pens
1. How to Rock a Presentation
March 5, 2014
Cynthia Hartwig
2. A Modest Proposal from
John Bohannon
TED Video
http://www.ted.com/talks/lang/en/john_bohannon_
3. Class covers these topics.
1. Presentation zen.
2. Presentation logistics.
3. The art of storytelling.
4. Personal tune-up.
4. WRITING PRACTICE 101
1. Keep your hand moving. No
stopping.
2. No crossing out, no editing, no
worries about grammar or spelling.
3. This is about thinking on paper.
28. Boards/Slides, Stories or Whiteboard?
• Use boards and slides to educate.
• Use storytelling to get people on your side,
excite them and persuade them.
29. Boards/Slides, Stories or Whiteboard?
• Use boards and/or slides to educate.
• Use story telling to get them on your side.
• Use whiteboard to drive decisions.
30. Q & A
• 70% of all questions can be anticipated.
• Repeat the question so everyone can
hear it.
• If there aren’t questions at first, start with one
of your own.
40. EXIT STRATEGIES
1. If the meeting goes south, get out.
2. Don’t try to solve the problem on the fly.
3. Say “Thank you. Let us get back to you by
(date).”
42. Numbers are usually little data points of human behavior.
In translating a numerical story to a boardroom presentation,
look for a way to find the humanity.
Visualization 101:
43. Figure out what you want to say
away from PowerPoint
(don’t let the outliner control you).
44. Break up the PowerPoint
3 bullet pointed slides in a row is too many.
45. Break up the PowerPoint
• Insert pictures, video and sound throughout
57. Slides that look amateurish
make you look like an amateur.
Visualization 101:
hang in
there!
58. Forty years of research says that
if you use pictures of people, your audience will remember your
information longer and relate to you better.
Visualization 101:
59. Forty years of research says that
if you use pictures of people, your audience will remember your
information longer and relate to you better.
Visualization 101:
60. Forty years of research says that
if you use pictures of people, your audience will remember your
information longer and relate to you better.
Visualization 101:
61. Visualization 101:
• Bullets and numbers are signposts.
• They give the eye a place to start.
• They keep you on the page.
68. Picture rights are visible with a right click
so you can see usage rules.
Visualization 101:
69. Numbers are usually little data points of human behavior.
In translating a numerical story to a boardroom presentation,
look for a way to find the humanity.
Visualization 101:
74. Typography 101:
• Using fonts consistently makes your slides look
more professional.
• When using different fonts on a slide,
do so with purpose, not to make things “look
interesting.”
75. Insert type into visuals to vary the look.
(Watch for blank spaces in photos.)
76.
77.
78.
79.
80. Amy Cuddy: Body Language Shapes
Who You Are
http://www.ted.com/talks/amy_cuddy_your_body_lang
uage_shapes_who_you_are.html
81. Get up & do the gorilla pose in the
bathroom or somewhere private at te
break in preparation for presenting.
83. We are hardwired for story.
Stories make us lean in. When you
tell a story about yourself, you
share something vulnerable and
hidden to us. You allow us to get
closer to you & we like you for it.
84. Don’t Regret Regret
By Kathryn Schulz
TEDVideos.com
http://www.ted.com/talks/lang/en/kathryn_schulz_don_t_reg
85. Write down a story about yourself.
Tell us something personal, the more
humiliating, the better.
86. Write down a story about yourself.
“Hell is story friendly.”
--Charles Baxter
87. Reading on the page and hearing a story read
out loud are completely different.
88. This American Life:
Wedding Bells and
Door Bells
Elizabeth Gilbert
http://www.thisamericanlife.org/radio-archives/e
89. Now write about what this story
illustrates that’s universal.