FREE tips to improve on your Instagram content

1. 12Tips For Creating Quality Instagram
Content #2022
1. UNDERSTAND YOUR AUDIENCE.
Without truly knowing your audience, there is little hope that you will
be able to create compelling and high-quality Instagram content. To
begin, start by interviewing members of your target audience.
Understand how they use Instagram, what accounts they frequently
follow, and what they are hoping to get out of using the social media
platform.
Next, you’ll want to interview members of your target audience with
regard to your product or service. What criteria are important for
them when selecting a similar offering? How do you prefer to shop
for this product or service? What are the most compelling value
propositions for this target audience? Armed with this information, it
will be much easier for you and your team to create compelling
content.
2. MEASURE PERFORMANCE.
The fastest way to create compelling content is by measuring what
content does and does not resonate with the target audience. By
using the best Instagram analytics tool like SocialFox, you’ll be able
to track key metrics like follower engagement, follower growth,
hashtag performance, among other things.
SocialFox tells you when it is best to post content in order to reach
the largest audience possible. This data-point alone can ensure that
content performs better, without even changing the type of content
you post.
3. MIX MEDIUMS AND CONTENT TYPES.
Remember, the attention span of the average Instagram user is
shorter than a goldfish (8 seconds vs 12 seconds). In order to
attract attention from the target audience, it is important that you
mix mediums.

2. Take Netflix as an example of an Instagram account that mixes
mediums very well. In the first instance, a social media manager
posted a surreal image promoting an upcoming Lady Gaga
documentary.
4. CREATE A COMPELLING INSTAGRAM CAPTION.
Instagram captions aren’t a place to stuff hashtags in the hopes that
they will increase reach. Instead, captions should be used to tell a
compelling and complementary story that serves your brand’s end
goal. Creating a compelling caption will take trial and error.
Monitoring Instagram analytics can also help you to improve your
captions if you are able to identify patterns related to different
caption formats and post engagement or reach.
While it isn’t necessary to write lengthy captions, you should be
sure to write something that is worth reading and that helps to
advance your content narrative.
5. EMBRACE USER-GENERATED CONTENT.
User-generated content (UGC) occurs when a customer organically
creates content that is in reference to your brand, product, or
service. User-generated content serves as a powerful customer
endorsement that can encourage prospects to consider your brand
more seriously. Additionally, user-generated content provides
Instagram marketers with creative new content to re-share via your
account.
Using some sort of Instagram monitoring tool can help you scour
the platform for brand mentions. Investigate these mentions to learn
if they are associated with UGC that you can share on your own
account. In most cases, followers appreciate high-quality examples
of UGC, because they feel it is authentic.
6. INCLUDE A RELATED CALL TO ACTION.
For marketers, Instagram content should serve a double purpose.
First, content should expand brand reach while engaging existing
followers. Second, content should serve as an impetuous for
followers to further engage with your brand via other mediums.

3. Instagram can be a gateway into a deeper relationship with
prospects and customers, but in order to drive followers to take the
next step, you must create compelling “calls to action.” Usually, a
good call to action can be placed in an Instagram caption. Calls to
action should be relevant to the content being shared, and usually
ask followers to visit a brand’s website.
7. ANALYZE COMPETITOR SUCCESSES AND FAILURES.
SocialFox, our Instagram analytics platform, allows you to see how
competitors are faring on the platform. Careful competitive analysis
can highlight strategies that are effective in connecting with your
target audience. This can help you to create a similar strategy to
begin engaging with new and existing followers in a more effective
way.
Alternatively, monitoring the failures of competitors on Instagram
can help you to avoid similar mistakes – again making it easier and
faster for you to engage with the right people.
8. TRY INSTAGRAM STORIES.
Instagram Stories are one of the fastest-growing components of the
platform. So much so, that Stories now has more users than
Snapchat. Consider creating regular Instagram Stories, especially if
your target audience is those in their teens and twenties.
Good Instagram Stories often include behind-the-scenes content
that allows followers to access aspects of your brand that they
might not otherwise see.
9. USE ADS TO AMPLIFY IMPORTANT MESSAGES.
When Apple recently launched the new iPhone X, the company
invested in a series of compelling Instagram ads to amplify the new
value propositions associated with the new phone. The ad, which is
similar to this one, provided Apple with the ability to quickly amplify
their message, without needing to rely on organic Instagram content
alone.

4. 10. ENGAGE WITH FOLLOWER COMMENTS.
Instagram uses engagement as a key metric for evaluating content
appeal. In fact, creating content that engages many users is a good
way to get on the Instagram Explore page. One way to encourage
users to engage with content on a regular basis is to reply to
follower comments regularly.
11. AVOID RECYCLING CONTENT FROM OTHER MEDIUMS.
Instagram is unlike Pinterest, Twitter, or Facebook. Often, the
people using each platform is different, and if they are the same,
many use different platforms to satisfy different goals. That means
Instagram marketers should be wary of recycling content shared on
other platforms, on Instagram.
Either followers will have seen this content on other platforms,
lowering engagement, or the content will not be truly optimized to
appeal to your Instagram target audience.
12. COLLABORATE WITH AN INFLUENCER.
Over 90% of marketers who have an influencer marketing program
believe it is effective. A great way for Instagram marketers to
quickly build a larger and more engaged following is by partnering
with an influencer. Identify the right influencer to partner with will
require a good knowledge of the target audience, but once
identified, an influencer can be a great asset in creating high-quality
Instagram content.
CONCLUSION
Content is king. It powers our love or social media and can help
brands to create larger and more engaged followings. To creating
great Instagram content, you must first understand the target
audience. Next, consider using an Instagram analytics tools to
accelerate your understanding of what followers enjoy. Then be
sure to create varied, and novel content that fits the goals of your
brand.