1. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Todobebé's Viva La Familia TV Show Expands with
Televisa to #1 Network in México
Popular Family TV Show to Air Weekly on Canal de Las
Estrellas starting July 4th
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Miami, FL - June 9, 2009 - Todobebé, Inc, the leading multi-media company dedicated
to the adventures of parenting, announced today that its popular weekly TV Show ¡Viva
la Familia! de Todobebéquot; is moving with Televisa to Canal de las Estrellas (Channel 2),
the number one broadcast TV network in México beginning July 4th.
Viva La Familia de Todobebé first began airing in México in November 2008 via
Televisa's popular cable channel Unicable; a wave of audience requests combined with
the demand from advertisers led to the move to Canal de las Estrellas.
Dedicated to the adventures of parenting, and to making dreams come true for families
in need, the popular one hour weekly show has been airing in the United States on the
Univision Network since July of 2008. The show is hosted by México's own beloved
novela star Aracely Arambula, who is also the mother of two children with superstar,
Luis Miguel, winner of five Grammy Awards and four Latin Grammy Awards, and
Jeannette Kaplun, Todobebé's own author, co-founder and Chief Editor. Famous guest
appearances on the episodes airing in 2009 include: Juanes, Ana Bárbara, Eduardo,
Tigres del Norte, Gaby Spanic, Talina Fernández, Victoria Ruffo, Pepe Aguilar, Leticia
Calderón and more.
Todobebé's website properties in México receive over 2 million visits annually by moms
expecting and raising children, and its parenting email newsletters have an annual
distribution of over 1 million in México. In 2003, after being nominated for several
digital awards in México, Todobebé launched radio shows that became the #1 rated
shows in the time slot in the target demo in México (via Imagen Informativa 98.5 FM). In
2005 it moved to television with Televisa via the Todobebé show on Unicable via
Televisa Networks. Todobebé's parenting tips have also aired in México nationwide in
hospitals via the Canal Angeles closed circuit network, and its book and parenting videos
have been distributed via Walmart, Sanborns, Costco, Sam's Club, Blockbuster, and Mix
Up.
2. About Todobebé, Inc.
Founded in 1999, Todobebé, Inc is a global family media company dedicated to the
adventures of parenting. Its properties include quot;Todobebéquot; or quot;All things Babyquot;, and
quot;Viva La Familiaquot; or quot;Hooray for Familyquot;, and provide the best in family entertainment
and expert advice to millions expecting and raising children. Recognized as a pioneer in
closing the knowledge gap for Hispanic parents globally, its portfolio includes award
winning TV & radio formats, websites, events, promotions, licensing, and research built
over a decade. Every property offers custom integration opportunities and targeted
reach for advertisers.
About Viva La Familia
Todobebé's Viva La Familia TV show is a one-hour format in which dreams come true,
Todobebé comes to the rescue, and children entertainers join in the fun. The 2008
debut episode on the Univision Network captured the highest national ratings in the
time slot among 18 to 34 year olds, beating ABC, FOX, CBS, NBC. The Viva La Familia
multi-media promotions platform offers 10,000 moms the unique opportunity to host
parties for their friends and families. Advertisers participate with research, and
experiential marketing reaching over 150,000 partygoers in homes and millions of media
impressions.
