Your brand is a summary of every customer’s experience with you and his or her emotional reaction to that experience. If you don't have a clear idea of your brand and the value it offers, you run the real risk that other people will shape your brand into something you don't want to be. Take the time to Build Brand [You].

1. Be relevant.
Or, be replaceable
[Cyndee Woolley, APR]
(239)571-3174 | cyndee@c2-com.com
Linkedin.com/in/cyndeewoolley
@cmwooll | #CyndeeIsAwesome
www.BuildingBrandYouBook.com

2. Objectives:
1. Understand what a personal
brand is & leverage it for success
2. Express your brand clearly &
confidently
3. Stay relevant by soliciting
constructive feedback

3. Who are [You]?
(1) a mark made by burning with a
hot iron to designate ownership
( 2) a class of goods identified by
name as the product of a single firm
or manufacturer

4. Your brand is a reflection of
every experience
a person expects of you,
and his or her emotional reaction
to that experience.

5. You are
Brand [You]
Set a clear direction & commit

6. [Hillary Clinton]
[Tim Cook]

7. Express your brand
Clearly & Confidently

8. Five Key Messages:
1) You are an influencer / [You]topia
2) Establish Credibility
3) Relevance and "What is in it for me"
4) Your Brand Value
5) What action would you like?

9. Get honest &
actionable feedback

10. Do you know what
people think of you?

11. 3-5 Friends, Customers or
Colleagues
What kind of image do I project?
Tell me more…
What do you think I do best?
Tell me more...
Who do you think my best customer is?
Tell me more...
Is there anything that you think I need to work on?
Tell me more...

12. Processing Issues
with your BrainTrust
1) Identify core issue or opportunity
2) List contributing factors (budget,
job structure, time, resources)
3) 3 Options
i. Do nothing and let the
problem/opportunity resolve
itself
ii. Minimal investment to
mitigate or capitalize
iii. Commit all resources
4) Most significant risks/rewards
5) Next follow-up action step

13. Leave people feeling confident,
inspired and in charge

14. What are [You] going
to change today?

15. Cyndee Woolley, APR is the owner of C2 Communications.
For more than a decade, she has consulted with boutique
firms and Fortune 500 companies in building brand
exposure, rebranding, strategic communications and
community outreach planning.
An active member of PRSA - she is a past-president of the
Gulf Coast Chapter and currently serves as the Chair of the
Sunshine District as well as the District Council Secretary. In
2011, she was a featured breakout speakers at the PRSA
International Conference and the 2012 Sunshine District
Conference.
Cyndee's true passion in life is helping individuals succeed
on their own career path, so she has translated branding
strategies from her clients and national companies into
a strategy to build a unique and powerful personal brand.
[Cyndee Woolley, APR]
(239)571-3174 | cyndee@c2-com.com
Linkedin.com/in/cyndeewoolley
@cmwooll | #CyndeeIsAwesome
www.BuildingBrandYouBook.com

16. Thank [You]!