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Delivering Fantastic
Brand Experiences


with Low-Code


Presented by
#DrupalDuck


June 2022
Together, we transform digital
For over 15 years, clients have trusted us to transform complex websites, content
and applications. Our ISO certi
fi
ed UX and Web & Mobile Development
methodology includes user research and change management. We also undertake
data and technology auditing and strategy. Established in the UK, our remote-
fi
rst
team gives us unlimited scale, breadth and depth.
#DrupalDuck
#DrupalDuck
#DrupalDuck
#DrupalDuck


House rules


Meet the experts / what is low-code


Presentation 1: Why low-code: tackling your website management challenges


Presentation 2: UX in the low-code era


Presentation 3: Site Studio


Presentation 4: Taking low-code to the next level


Results: Hear from Sanctuary on low-code


Summary


Q&A


Agenda
• The webinar will run for 1 hour.


• There will be time at the end for Q&A session.


• A on-demand version of the webinar will be made available to
everyone who signed-up.
House rules
#DrupalDuck
House rules
To submit a questions:


Open the Q&A window by clicking the Q&A button located at the
bottom of your screen


You can also post questions on Twitter after the webinar using the
hashtag #DrupalDuck
#DrupalDuck
House rules
Captions


Captions are available – if not already turned on, you can switch
these on via the Transcripts button located at the bottom


British Sign Language Interpreters


We’re joined by Nicola and Louise, who are providing BSL for this
webinar.
#DrupalDuck
Vanessa Strydom


UX Designer
Gareth Alexander


Drupal Technical Lead
Rebecca Smith


Account Manager
Meet the Speakers
Agnes Lind


Solutions Engineer
#DrupalDuck
#DrupalDuck


What do we mean by low-code?
#DrupalDuck


A quick definition of low-code
• Forrester coined the term ‘low-code’ in 2014


• This was defined as development platforms that enabled
rapid application delivery with minimal hard coding, and
quick setup and deployment


• Simply put, low-code enables you to build a web page
through a visual interface
#DrupalDuck


A quick definition of low-code
Rebecca Smith (Cyber-Duck)
Why low-code:


Tackling your website management challenges
#DrupalDuck
#DrupalDuck


“A Website is the Window To a
Company’s Soul”
Shama Kabani, The Zen of Social Media Marketing
Common challenges
#DrupalDuck


• Brand becomes fragmented
over time


• Cost to properly manage a
unified brand identity


• Unable to consistently
deliver quality UX
Sanctuary - case study
#DrupalDuck


• Delivering transformation
with a new digital presence


• Meeting the user needs of a
diverse audience


• Consolidating their web
presence
#DrupalDuck
Benefits
#DrupalDuck


• Ease of use


• SEO-Friendly


• Bespoke templates


• Custom components


• Flexibility
#DrupalDuck


With low-code you can have more
freedom and more flexibility
Vanessa Strydom (Cyber-Duck)
UX in the low-code era
#DrupalDuck
#DrupalDuck


CAN UX AND LOW-CODE WORK
TOGETHER?
#DrupalDuck


Why your organisation should value UX
• Good business is human-
centric


• Raise customer conversion
rates up to 400%
#DrupalDuck


Approach to UX
Problem Outcome
Research Design
Discover
De
fi
ne
Develop /
test
Deliver /
listen
De
fi
ne the 

problem
#DrupalDuck


Working with low-code
Spend time on what matters


• User Research


• Website Consolidation


• A Cohesive Brand Experience
#DrupalDuck


Working with low-code
The bene
fi
ts


• Standardised Components


• Clear Functionality


• Easy to Use
#DrupalDuck


Working with low-code
Translating your brand to digital


• Fonts, Colour Palettes & Other Visual Elements


• Translating To Your Low-Code Solution


• Build A Brand Bible and Design System
#DrupalDuck


Summary
• It’s always a great time to revisit your UX


• Utilise low-code to support on simple, repetitive tasks


• Use this time to focus in on your target audience


• Ensure your brand is consistent across your digital
landscape
Agnes Lind (Acquia)
Acquia Site Studio
The ONLY enterprise-grade, low-code Site Building Tool for Drupal
Innovating the way that sites are built and managed.
Custom


Code
List


Views
Content
Templates
Block


Layout
CSS


Styling
Branding


Design
Page


Layout
Authoring


and Editing
Brand


Guide
Mock


ups
CONTENT
DEVELOPER
Typical website workflow
DESIGNER
✘ Developer heavy
✘ Long delivery cycles
✘ Not leveraging the whole team
✘ Lack of flexibility
Typical website workflow Desired workflow
✔ Free up developer time
✔ Create content faster
✔ Enable marketers
✔ More flexibility
Content
Templates
Component &
Block Layout
CSS


Styling
Branding


Design
Page


Layout
Authoring


and Editing
Custom


Code
List


Views
CONTENT


NO CODE
DESIGNER & SITE BUILDER & MARKETERS


LOW CODE
DEVELOPER
Low code /
	
no code !
✘ Developer heavy
✘ Long delivery cycles
✘ Not leveraging the whole team
✘ Lack of flexibility
Content
Templates
Component &
Block Layout
CSS


Styling
Branding


Design
Page


Layout
Authoring


and Editing
Custom


Code
List


Views
CONTENT


NO CODE
DESIGNER & SITE BUILDER


LOW CODE
DEVELOPER
Empowered site builders, designers, & marketers,


Less technical skills = lower cost + faster delivery + better usage


Site Studio frees your team to work on higher value tasks.
Minimum 4x Quicker to Assemble websites
ACQUIA SITE STUDIO:


THE ONLY LOW CODE SOLUTION


FOR AGILE CONTENT
﹣ Created for anyone to build


or update pages


﹣ Preset templates, components


and design elements


﹣ Drag and Drop, visual interface
Acquia Site Studio provides a new paradigm that
dramatically enhances the old process for creating a
successful Drupal experience.
Complete UX/Design
Control


Allow site builder to create the full
UX through Acquia Site Studio
without writing or deploying code
Drag & Drop rich
components page creation


Create complex pages via Drag &
Drop-ing and configuring rich
components
Industrialisation with a
design system approach


Ensure all sites respects brands
guideline by implementing a
design system
Example Workflow with Site Studio
Developer builds reusable components and templates and
sets brand permissions to be used across all future pages
Marketer is enabled to update pages without code at the
speed required by business
Developer maintains backend maintenance and updates
required
Marketer leverages reusable components in drag-and-
drop interface to build content rich pages
Step 1
Step 2


Step 3


Step 4


1
2
3
4
Who we’ve helped:
3 Days to launch
a new site
2 sprints to build
a corporate
website
21 days to get
“launch” a space
exploration
Gareth Alexander (Cyber-Duck)
Taking low-code to the
next level
#DrupalDuck
#DrupalDuck


Low-code is not the death of development
Hard Coding


embedding output or
configuration data
directly into the
source code


Partially Low-Code


Using low-code for
specific areas of your
digital product, for
example


Low-Code


Using low-code for the
majority of your digital
product


Partially No-Code


Using no-code the
majority of your
website, but with
access to hard code
for specific widgets,
features or sections


No-Code


No-code for all tasks
(but with limited
flexibility and uses)


What low-code means for Developers
#DrupalDuck


HOW TO MAXIMISE YOUR


LOW-CODES STRATEGY
#DrupalDuck


Maximising low-codes effectiveness
• Get closer to audience
research


• Get closer to the
organisation’s need states
#DrupalDuck


Maximising low-codes effectiveness
• Streamline workstreams


• Fewer deployments
#DrupalDuck


Maximising low-codes effectiveness
• Focus on complex back-
end tasks


• Increase time on bespoke
requirements
#DrupalDuck


Maximising low-codes effectiveness
• Configure permissions


• Content governance
#DrupalDuck


EMBEDDING LOW-CODE


IN YOUR TEAM
#DrupalDuck


Defining the team’s journey
• Upskilling internally to
enable you to start
creating your own
components
#DrupalDuck


THE RESULTS
#DrupalDuck


Sanctuary
#DrupalDuck


Summary
#DrupalDuck


Key takeaways
• Reduce IT’s backlog and increase responsiveness 


• Accelerate digital innovation and transformation 


• Open the door to better design and better brand
experiences


• Low-code and hard code work best hand-in-hand
Gareth and our team are available to chat about any Drupal
challenges you may have. We’d love to discuss them over a
virtual co
ff
ee ☕.


You can reach us at...


Email: hello@cyber-duck.co.uk


Twitter: @cyberduck_uk


LinkedIn: linkedin.com/company/cyber-duck


#DrupalDuck


What is your Drupal challenge?
Email: hello@cyber-duck.co.uk


Twitter: @cyberduck_uk


LinkedIn: linkedin.com/company/cyber-duck
#DrupalDuck


Q&A Session


Let’s answer your questions
#DrupalDuck


Thank you
Email: hello@cyber-duck.co.uk


Twitter: @cyberduck_uk


LinkedIn: linkedin.com/company/cyber-duck

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Delivering Fantastic Brand Experiences With Low-Code