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A View From The Field 12 2 08 Slideshare

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TOPICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE GLOBAL ECONOMY IS IN TROUBLE ,[object Object]
THE BURNING QUESTION ,[object Object],How do we optimize our shrinking budgets to continue to meet our brand and sales objectives?
THE APPEAL OF SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK: THE 11 TH LARGEST COUNTRY
B2B, TOO – CIOS DIG DIGITAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE APPEAL OF SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object]
MOMS ONLINE 58% would chuck their TVs if they had to get rid of one digital device; only 11% would ditch their laptops Source: Mindshare
THE APPEAL OF SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object]
A LOVE/HATE RELATIONSHIP ,[object Object],[object Object],[object Object],[object Object]
THE GLOBAL OPPORTUNITY ,[object Object]
THE CHALLENGE OF HAPPY CUSTOMERS
WORLD-CLASS DIGITAL MEDIA
THE OPPORTUNITIES THAT RESONATE ,[object Object],[object Object],[object Object],[object Object],[object Object]
PLAYTEX @ BLOGHER
MERCK: HEALTHY MENU MAKEOVER
HP: 31 DAYS OF THE DRAGON
THE OPPORTUNITIES THAT RESONATE ,[object Object],[object Object],[object Object],[object Object],[object Object]
THE OPPORTUNITY: RECONNECT WITH YOUR CUSTOMERS AND PROSPECTS ,[object Object]
THE OPPORTUNITIES THAT RESONATE ,[object Object],[object Object],[object Object],[object Object],[object Object]
BUILDING OPTIMIZED DIGITAL ECOSYSTEMS Brand search.com Technical info Technology print IT Forums & Blogs Vendor & Competitors
THE THREATS TO BRANDS’ SOCIAL MEDIA EFFORTS ,[object Object],[object Object],[object Object],[object Object]
SO WHAT’S MY PROGNOSIS? ,[object Object],[object Object],[object Object],[object Object],[object Object]
DELL: DIGITAL BYSTANDER TO LEADER 8/05 Jeff Jarvis “Dell Hell” escalates on-line; Dell issues “look don’t touch” policy 1/06 Dell retains Cohn & Wolfe Digital to develop social media strategy. 3/06 Dell launches 24/7 monitoring & response 5/06 Dell invites digital influencers to Round Rock 6/06 Dell launches Direct2Dell 8/06 Dell launches internal blog 9/06 Dell rolls out Spanish, Chinese Direct2Dell 1/07 Dell launches StudioDell MSD meets bloggers @ CES 2/07 Dell launches IdeaStorm 3/07 BusinessWeek: “Dell Learns to Listen” by Jeff Jarvis 1/08 Dell Launches Regeneration.org 40% swing in positive tonality online

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A View From The Field 12 2 08 Slideshare

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  • 6. FACEBOOK: THE 11 TH LARGEST COUNTRY
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  • 9. MOMS ONLINE 58% would chuck their TVs if they had to get rid of one digital device; only 11% would ditch their laptops Source: Mindshare
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  • 13. THE CHALLENGE OF HAPPY CUSTOMERS
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  • 17. MERCK: HEALTHY MENU MAKEOVER
  • 18. HP: 31 DAYS OF THE DRAGON
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  • 22. BUILDING OPTIMIZED DIGITAL ECOSYSTEMS Brand search.com Technical info Technology print IT Forums & Blogs Vendor & Competitors
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  • 26. DELL: DIGITAL BYSTANDER TO LEADER 8/05 Jeff Jarvis “Dell Hell” escalates on-line; Dell issues “look don’t touch” policy 1/06 Dell retains Cohn & Wolfe Digital to develop social media strategy. 3/06 Dell launches 24/7 monitoring & response 5/06 Dell invites digital influencers to Round Rock 6/06 Dell launches Direct2Dell 8/06 Dell launches internal blog 9/06 Dell rolls out Spanish, Chinese Direct2Dell 1/07 Dell launches StudioDell MSD meets bloggers @ CES 2/07 Dell launches IdeaStorm 3/07 BusinessWeek: “Dell Learns to Listen” by Jeff Jarvis 1/08 Dell Launches Regeneration.org 40% swing in positive tonality online