24. Zipf curve (for search) Most common searches (head) Least common searches (tail) Maria Sharapova Jennifer Lopez Britney Spears Zipf Curve Tammy Baldwin Martin Nisenholtz
33. NYTD deconstruction No results above the fold! What does this do? Tabs unclear, invisible What is this doing? Could this be more relevant? Takes up a lot of roomâ is it being read?
34. Below the fold⊠Three columns! Is this the info people need to decide to click? Are these read? Are these read every time?
35. Bottom of page Usefulâ can I get it sooner? Slow pagination People reach this point because they have failed⊠how can you help them recover?