10. Lie #5: I can do it like 37 signals. Truth: Donât believe the hype. Anyoneâs hype
11. So how do I do start a company? Let me tell you what Iâve got so farâŚ
12. Choose your idea From Guy Kawasaki, Art of the Start Ability to provide unique product or service Value of customer compete on price stupid bankrupt The holy grail We designers are good at this!