Beyond Usability

Beyond Usability: User-Centered Design Strategies - - - - - - - - - - - - - - - Christina Wodtke :: christina@carboniq.com Carbon IQ User Experience Group http://www.carboniq.com tel: 415 824 7090

Introduction to user-centered design ,[object Object],NO! It’s more than usability testing

Introduction to user-centered design ,[object Object],[object Object]

Introduction to user-centered design ,[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction to user-centered design Test while you build Test before you build Test after you think you’re done

Introduction: How does it work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction: Who does it? ,[object Object]

Introduction: Who does it? ,[object Object],[object Object]

Introduction: Who does it? ,[object Object],[object Object],[object Object]

Introduction: Why do it? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction: Why do it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who are the users of the system? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Finding the end user ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Not the end user ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Talk to the end user: Questionnaires ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Talk to the end user: Questionnaires ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Talk to the end user: Contextual Inquiry ,[object Object]

Talk to the end user: Contextual Inquiry ,[object Object],[object Object],[object Object],[object Object],[object Object]

Talk to the end user: Contextual Inquiry ,[object Object],[object Object],[object Object],[object Object]

Talk to the end user: Contextual Inquiry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Persona development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Persona development/user profiling ,[object Object],[object Object],[object Object],[object Object],[object Object]

Grace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sarah ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scott ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Persona development/user profiling ,[object Object],[object Object],[object Object],[object Object]

Prioritize personas primary secondary special

Use personas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analyzing what you’ve learned. ,[object Object],[object Object],[object Object],[object Object]

Designing with what you’ve learned. plan task info execution info evaluate

Map the mental model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Designing with what you’ve learned ,[object Object],[object Object],[object Object],[object Object],[object Object]

Designing what you’ve learned. ,[object Object],[object Object],[object Object],[object Object]

Designing what you’ve learned ,[object Object],[object Object],[object Object],[object Object]

Task analysis Purchasing a purse at nordstroms.com might include the tasks: 1. locate purse 2. add purse to shopping cart 3. check out f. Review order “ CHECK OUT” BECOMES g. Finalize checkout e. Input payment d. Input billing address c. Input shipping address b. Sign in/sign up a. Select checkout

Task analysis And so on… ,[object Object],f. Review order “ INPUT BILLING ADDRESS” BECOMES “ CHECK OUT” BECOMES ,[object Object],g. Finalize checkout ,[object Object],e. Input payment ,[object Object],d. Input billing address ,[object Object],c. Input shipping address ,[object Object],b. Sign in/sign up d. Input billing address (prepopulate all fields from c.) a. Select checkout

Designing for the end user - and with them! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Designing with the user ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rapid prototyping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Participatory Card Sort ,[object Object],[object Object]

How to: Running a successful card sort ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Usability testing—at last– or at first? ,[object Object],[object Object]

Fighting for it. ,[object Object],You will have to fight. Prepare your arguments in advance. “ User-centered techniques help define target market.” “ Everybody is our market.; that’s too many people to test” ARGUMENT EXCUSE “ Market research is not the same.” “ We’ve done market research.” “ Observe, don’t ask.” “ Users don’t know what they want.” “ Test prototypes.” “ It’s never been done before; so there’s nothing to test.” “ Use discount methods.” “ We don’t have time.” “ Use discount methods.” “ We don’t have the budget.” “ Designers are not users.” “ We have great designers.”

More reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object]

Questions? - - - - - - - - - - - - - - - Christina Wodtke :: christina@carboniq.com Carbon IQ User Experience Group http://www.carboniq.com tel: 415 824 7090

Beyond Usability

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Beyond Usability