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The Viral Interface

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Case Study : Viral Marketing
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The Viral Interface

  1. 1. The Viral App Design for Self Promotion
  2. 3. Why <ul><li>If you build it… they don’t come </li></ul>
  3. 4. <ul><li>Gladwell </li></ul><ul><li>Duncan watts </li></ul>
  4. 5. <ul><li>“ There was the president of the Hush Puppies company, of Rockford, Michigan, population thirty-eight hundred, sharing a stage with Calvin Klein and Donna Karan and Isaac Mizrahi-and all because some kids in the East Village began combing through thrift shops for old Dukes. Fashion was at the mercy of those kids, whoever they were, and it was a wonderful thing if the kids picked you, but a scary thing, too, because it meant that cool was something you could not control . You needed someone to find cool and tell you what it was.” </li></ul><ul><li>- Malcom Gladwell </li></ul>
  5. 6. Nobody knows anything. – William Goldman
  6. 8. B=f(P,E) B ehavior is a f unction of a P erson and his E nvironment
  7. 9. Some Patterns
  8. 10. Frictionless
  9. 13. At Hand
  10. 14. <ul><li>Table setting? </li></ul>
  11. 16. Impactful Maximize reach
  12. 17. Email this Consumer Broadcaster
  13. 18. Newsfeed, Network Updates Consumer Consumer Consumer Consumer Consumer Broadcaster
  14. 19. Groups, Asymmetric Follow spark
  15. 21. Targeted Features for the most useful users
  16. 25. Outreach
  17. 26. <ul><li><meta name=&quot;description&quot; content=&quot;Find cheap airline tickets, hotels, great cruise and vacation packages, honeymoon travel guides, flight information and more, with Yahoo! Travel.&quot; /> <meta name=&quot;verify-v1&quot; content=&quot;hfk2kPTdsyPJIULFv58St5zM/BKR4WjvWpVSbgr23vA=&quot; /><meta name=&quot;y_key&quot; content=&quot;17f2f671d47e7697&quot; /><title>Yahoo! Travel - Airline tickets, cheap hotels, cruises, vacations & honeymoon travel</title> </li></ul>
  18. 30. Checklist <ul><li>Frictionless </li></ul><ul><li>Impactful </li></ul><ul><li>Targeted </li></ul><ul><li>Outreach </li></ul>
  19. 31. http://www.linkedin.com/in/christinawodtke Questions?

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