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02 Fundamentals of UX Workshop: User Research
1. Designing the User Experience: THE FUNDAMENTALS
USER
RESEARCH
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2. WHY IS USER
RESEARCH
NECESSARY?
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3. WHY DO USER RESEARCH?
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4. FREE YOUR MIND
âIterative development of user
interfaces involves steady refinement
of the design based on user testing
and other evaluation methods.â
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http://www.nngroup.com/articles/iterative-design/
5. USER CENTERED DESIGN PROCESS
UCD Lean
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6. USER CENTERED DESIGN, LEAN, ITâS ALL THE SAME
GOOD DESIGN
Early Stage Mature
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7. RESEARCH
METHODS
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8. EMAIL & ONLINE SURVEYS
https://qualaroo.com/
http://www.surveymonkey.com/
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
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9. USER INTERVIEWS
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
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10. CARD SORTING
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
http://www.flickr.com/photos/tult/
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11. CONTEXTUAL INQUIRY, FIELD
STUDIES, & ETHNOGRAPHY
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http://www.flickr.com/photos/halversongroup
12. USABILITY TESTING
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
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http://nform.com | http://uid.com
13. EYE TRACKING
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
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http://interactivevideo.com | http://smashingmagazine.com
14. A/B AND MULTIVARIATE TESTING
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http://janrain.com http://visualwebsiteoptimizer.com
15. WHEN TO USE WHAT METHOD?
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16. DIFFERENT
APPROACHES
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
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17. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
To have this workshop at your business or conference , contact cwodtke@eleganthack.com
IN-LAB
18. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
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22
https://secure.flickr.com/photos/kvans/5087072690/sizes/l/in/photostream/
TWITTERâS
USABILITY LAB
19. REMOTE TESTING
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
http://blog.mailchimp.com/remote-usability-testing-on-mobile-devices/
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20. GUERRILLA TESTING
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21. WHEN TO USE WHAT APPROACH?
$ is Not an Issue
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
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$ is an Issue
No
Time
Guerrilla/Lean
Lots
of Time
In-Lab
Remote
22. BEST
PRACTICES
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
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23. I WANT A FASTER HORSE!
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
http://www.flickr.com/photos/49024304@N00/4105700127
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24. DONâT LEAD THE WITNESS
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25. ACT LIKE A THERAPIST
WHAT DO YOU
THINK THAT
BUTTON DOES?
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
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26. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
To have this workshop at your business or conference , contact cwodtke@eleganthack.com
LISTEN
27. HOW MANY USERS TO TEST
You Only Need to Test 5 Users
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28. TALK TO THE RIGHT PEOPLE
Are these potential users⊠or your
Facebook friends?
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
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29. FOLLOW A SCRIPT
Veer off-script,
but stay on track.
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
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http://www.indiana.edu/~audioweb/T284/krug_questions.html
30. RECORD EVERYTHING!
http://silverbackapp.com/
http://www.livescribe.com/smartpen/
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31. DEBRIEF AFTER EACH INTERVIEW OR TEST
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32. ANALYZE: AFFINITY MAPPING
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33. ACTIVITY: Dive in. Groups, 20 minutes
SCRIPT
1.Collect demographics
(age/race/gender/professional/income)
2.What is a typical meal?
3.How often do you shop for groceries?
4.How do you shop/where?
5.Do you go to farmerâs markets? Why? Why not?
6.Do you order online? Why? Why not?
DONâT FORGET FOLLOW-UP QUESITONS!
OBJECTIVES
1.Work from the script
2.Pair
3.Each person interviews the other. Switch
at 10 m
4. Write each observation on a post-it (one
insight per post-it)
5.Save for next exercise
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
To have this workshop at your business or conference , contact cwodtke@eleganthack.com
34. Q&A
Deck was modded from a deck by Donna Lichaw
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
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Hinweis der Redaktion
Use this slide for a probing question at the beginning of a discussion or a point youâre trying to make.
Use this slide for a probing question at the beginning of a discussion or a point youâre trying to make.
Use this slide for a probing question at the beginning of a discussion or a point youâre trying to make.
Use this slide for a probing question at the beginning of a discussion or a point youâre trying to make.
donât show this slide
Useful for gathering quantitative data
For example, understanding how many people XYZ
Donât use for qualitative
Better understand userâs behavior
Often create personas based on data gathered - one type of model
Interviewees are interviewed in their context, when doing their tasks, with as little interference from the interviewer as possible.
Data should be gathered during interviews with little or no analysis, interview should result in raw data.Â
Important: knowing what method to use depends on the questions you have at any given point in a project, product, or business
Use this slide for a probing question at the beginning of a discussion or a point youâre trying to make.
donât show this slide
Itâs not about what people WANT or LIKE, itâs about how they behave.
If Ford was doing his due diligence, he would NEVER have asked people what they want â heâd observe how they behave and design a better solution. He did.
LISTEN
Show empathy
Donât answer questions with direct answers
-- Boomerang questions with more questions
LISTEN
Use this slide for a probing question at the beginning of a discussion or a point youâre trying to make.
Use this slide for a probing question at the beginning of a discussion or a point youâre trying to make.
Also, tell participants that you wonât offend them
Cannot emphasize this enough.
Take good notes!
-- Ideally work in pairs â no more than two people
Save good quotes
Report on trends, not outliers
Prioritize issues â you can't fix everything (more on that later in the semester when we talk about feature prioritization)
Structure interviews for no more than 45min with breaks in between for debriefs and breathing
for ethnography, interviews, etc:
- analysis, coding
- personas, etc. (personas later in the semester?)