This document outlines strategies for real estate professionals to grow their business through referrals. It discusses holding monthly webinars to provide training on systems for growth. Attendees will learn how to get more referrals from existing partners and leverage Facebook. Goals are set for increasing income and deal volume. Techniques presented include engaging local real estate boards and using each transaction to provide excellent service and gain referrals. Advanced strategies involve directly promoting real estate listings on Facebook to interested buyers and following up on engagement to seek referrals.

2. Here Is What You Are Getting
• Monthly webinar designed to help you grow your business.
• Support and Live Q and A.
• There is no charge for this training! Everything is sponsored by First National.
• Make sure you connect with your account manager after the event!

3. MONTHLY WEBINAR

4. HERE’S OUR PLAN
1 - The 3 systems for powerful growth in your
business!
2 - How to produce more referrals from your
existing referral partners right now and over time.
3 - How to leverage Facebook into the most
powerful referral tool you have.

5. WHY IS THIS IMPORTANT?
- Every referral partner you have is a source of
multiple deals for you each year.
- Every client in your database is an asset that can
help you grow your business year over year every
year for Free!

6. SETTING YOUR GOALS
Current $ Goal $

7. SETTING YOUR GOALS
D
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8. SETTING YOUR GOALS
D
$ Volume
$ Income
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9. SETTING YOUR GOALS
D R
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$ Income
Current $ Goal $
Current $ Goal $

10. SETTING YOUR GOALS
D R
$ Volume
$ Income
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Current $ Goal $
Current $ Goal $

11. SETTING YOUR GOALS
D R M
$ Volume
$ Income
$ Volume
$ Income
Current $ Goal $
Current $ Goal $

12. SETTING YOUR GOALS
D R M
$ Volume
$ Income
$ Volume
$ Income
$ Volume
$ Income
Current $ Goal $
Current $ Goal $

13. TRACKING IS YOUR KEY
TO SUCCESS
- Tracking should be done Weekly, Monthly,
Quarterly andYearly.

14. YOUR GOALS
D R M
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$
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$
$
$
Current $ Goal $
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15. GETTING MORE BUSINESS
FROM YOUR REFERRAL
PARTNERS

16. HOW TO DETERMINE HOW
MANY REFERRAL PARTNERS
YOU NEED

17. FOR EACH QUALITY REFERRAL PARTNER YOU
GET YOU SHOULD CLOSE 6 DEALS PER YEAR
SETTING STANDARDS

18. SO IF YOU WANT AN ADDITIONAL 24 DEALS
PER YEAR YOU NEED 4 NEW
REFERRAL PARTNERS
SETTING GOALS

19. GETTING NEW REFERRAL
RELATIONSHIPS

20. STANDARD PRACTICE
1 - Providing information to the local real estate
board via private groups.
2 - Use every mortgage as an opportunity to
provide a “Results In Advance” experience.
3 - Standard lunch / dinner appointments.

21. ADVANCED TECHNIQUES

22. OUR TRAINING EVENTS
STRATEGY #1

23. THE LEAD GENERATOR
STRATEGY #2

24. THE LEAD GENERATOR
STRATEGY #2
Hi Firstname,
Congratulations on your listing at “123 Main St.”
I am a local mortgage professional with access to local buyers on
Facebook that I think would love the property. Would you mind if I
promoted your listing to the group?
Thanks,

25. Example

26. THE LEAD GENERATOR
STRATEGY #2
Hi Firstname,
We have seen some excellent engagement on your listing!
We have shown it to x people and had x people visit your site for more details. Have
you had any direct phone calls?
I have a potential buyer that I am qualifying which I will keep you updated on. Would
you like to get together so I can show you what I did and discuss how we can drive
more business together?
Thanks,

27. THE MARKET DOMINATOR
STRATEGY #3

28. STRATEGY #3

29. STRATEGY #3

30. WHAT WE LEARNED
1 - The 3 systems for powerful growth in your
business!
2 - How to produce more referrals from your
existing clients right now and over time.
3 - How to leverage Facebook into the most
powerful referral tool you have.