SlideShare is best known as a place to upload presentations, and since most people do not give public talks, they overlook this awesome marketing resource. SlideShare can be used to summarize videos, articles, blog posts, and more. This workshop presented by Chris Wechner of The Ultimate Analyst at WCCCD gave people an overview of SlideShare, presentation marketing, and even an SEO trick using something free from Google.

1. Online Marketing Workshop:
SlideShare & Presentations
Chris Wechner
Director of Marketing
The Ultimate Analyst

2. This Workshop: My Perspective
• First “used” SlideShare a few years ago, but…
• Only Recently Started Using SlideShare
• Still new, but pretty impressed so far

3. This Workshop: My Objective
• Help people gain basic “how to” instruction
with different marketing fundamentals via
– Conceptual Explanation
– Live Demonstration
– Participant Hands-on Practice
• Disclaimer: Everyone is welcome, but this
workshop is designed for people who brought
their laptops.

4. Tonight’s Outline
• What is SlideShare?
• Why you might like SlideShare
• Getting valuable info from SlideShare
• Posting presentations to SlideShare
• Enhancing SlideShare
• Another Place to Upload (besides SlideShare)
• Transforming Articles to Presentations
• Give Live Demonstration
• Quick Intro: Google Presentation (Free Resource)
• Ideas to Create Presentations

5. What is SlideShare?
• Online site to upload presentations
• SlideShare receives 500 percent more traffic
from business owners than Facebook, Twitter,
YouTube, and LinkedIn.
• Twenty percent of visitors come to SlideShare
directly from Google.

7. Why I Like SlideShare
• Over 60 Million Unique Visitors/Month
• Convenient Way to Share Presentations
• Easy for People to Share on Social Media
• Easy to Embed on Websites or Blogs

8. Why I Like SlideShare (Cont’d)
• It Provides Useful Metrics
• Sometimes Presentations Rank on Google
• Great Opportunity for Backlinks (SEO)
• Integrates with LinkedIn (They own it now!)

9. You can add a
SlideShare file into
your LinkedIn
Profile
(It gets views here!)

10. SlideShare Metrics
1. Views
2. Likes (Loves/Hearts)
3. Comments
4. Downloads
1 2 3 4

11. You can Embed a
SlideShare file into
Website or Blog Post
To see the SlideShare example within this blog post, visit
http://chriswechnermarketingideas.blogspot.com/2014/07/google-seo-it-really-aint-that-hard.html

12. How to Upload to SlideShare
• Upload Presentation File
• Add Title, Description, Tags, Other Info
• Select Private/Public
• Get Link

13. (After logging in)
Click the “Upload”
button to get started

14. (After logging in)
Click the “Upload”
button to get started
You can select
whether you want
your presentation to
be “Public” or
“Private”

15. You can get the
SlideShare link here
You can set your
Public/Private
Setting here
Click “Save and
Continue” when
you’re all done.

16. You can get your
Embed Code here or
Share your SlideShare
You can add your
SlideShare to your
LinkedIn Profile

17. Adding More to SlideShare
• Re-Uploading File
• Add YouTube Video
• Change Download Settings

18. For more options,
click “Advanced
Settings”

19. Reload Your Presentation
Click “Upload” to
start the process of
replacing the file
• Links remains the same (Corrections are OK!)
• Presentation Statistics remain the same

20. Change Privacy Settings
You can decide to make
your presentation
Public or Private
You can decide whether
to let people download
your presentation

21. Add YouTube Videos
1. Enter YouTube
Video URL
2. Select Position
within
Presentation to
insert video
3. Click “Insert &
Publish”
Note: You can remove the video afterward, if you decide.

22. Google Drive:
Another Place to Upload
• Free Place to Store Files
• Can Share Link
• People can Download

23. Click this icon for an
options menu to appear
Select “Drive”

24. 1. Click this icon to begin
the file uploading process
2. After menu appears,
select “Files…”

25. After file uploads,
click “Share”

26. Click “Advanced”

27. Under “Who has access,
click “Change…” to change
from Private to Public

28. Select your preferred privacy
setting
(HINT: You probably want “On
– Public on the Web”)
Click “Save”
when done

29. Blogs & Articles to Presentations
• Create Outline or Bullet Points
• Crate Slides
• Upload to SlideShare
• Upload to Google Drive

30. Let’s do a LIVE DEMO

31. Using Google Presentation
• Google Drive is Free
• Can Start from Existing Presentation
• Can Create Your Own Presentation

32. 1. Click the “CREATE”
button to activate a menu
2. After menu appears,
select “Presentation”

35. To see more details how to create a presentation on Google Drive, visit
https://drive.google.com/file/d/0B0Rm60xvL3Y2YUpHdUlPVHZUbTg

36. Let’s do a LIVE DEMO
(Quick)

37. Ideas for Presentations
• Live Presentations
• Your Online Material
– Articles/Blog Post Summaries
– Video Summaries
• Lists
• Summaries/Synopses of Material from Others
(Give them credit, but add your own twist.)

38. Bonus Idea for Affiliate Marketers
• You can use slides to build excitement over
something you’re selling.
• Then you can add a Call-to-Action button.
Click to see my list of Recommended Books
CLICK HERE

39. Final Questions for You
• The Lesson:
– What is something new you learned?
– What did you find to be interesting?
– What important reminder did you get
(of something you already knew)?
• The Action:
– How can you benefit from what you learned?
– How soon will try to do it?

40. For Questions or Comments:
Chris@TheUltimateAnalyst.com
Chris Wechner
The Ultimate Analyst
http://www.TheUltimateAnalyst.com