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Oplevelsesdesign
WK08 - uge 45
Christian Winther Bech
http://cutup.dk
Eksamensdatoer!
Litteratur

Dunne, Anthony: Hertzian Tales: Electronic Products, Aesthetic
Experience and Critical Design, ISBN: 1874175276, RCA Computer
Related Design Research, 1999, p. 31-41

Bernstein, Mark: ”Beyond usability and design: The Narrative
Web”. A List Apart, nr. 106, 2001. http://alistapart.com/stories/
narrative

Forlizzi, J. & Battarbee, K. (2004). Understanding Experience in
Interactive Systems. I Proceedings of DIS 2004, s. 261-268

Jordan, Patrick W.: An Introduction to Usability, Taylor & Francis
Ltd, 1998, pp. 5-23
Double-click to edit
oplevelser ≈ experience

Erfaring

Erfaringsdannelse

“Begivenhed”

brug | praksis | konvention ≠ begivenhed som nybrud?

provocative/evocative
John Dewey: Art as Experience

Art product

Work of art
Usability
Usability - Jordan

“ how easy a product is to use”

“user-friendliness of products”

“the effectiveness, efficiency and satisfaction with which specified
users can achieve specified goals in particular environments”
ISO-standard:

“Usability of a product is the extent to which the product can be
used by specified users to achieve specified goals with
effectiveness, efficiency, and satisfaction in a specified context of
use”

* Effectiveness refers to the extent to which a goal, or task, is
achieved.

* Efficiency refers to the amount of effort required to accomplish a
goal.
Preece: Usability goals

Effective to use (effectiveness)

Efficient to use (efficiency)

Safe to use (safety) (fysisk sikkerhed og softwarens fejlhåndtering)

Have good utility (utility) (dækker brugerens behov for funktionalitet)

Easy to learn (learnability)

Easy to remember (memorability)
erfaring

  kendskab til området

kulturel baggrund

  handicap

     køn og alder




           (brugerinfluerende faktorer)
Fordism

produktion eller bruger
eksakt?
Mark Bernstein

On the one hand, rigid hierarchical structure, branded as
Information Architecture, promises clarity and coherence; on the
other, the same rigidity seems to offer sterility and boredom.




Show, don’t tell

Writers and dramatists learn from infancy: it’s stronger to show the
audience than to tell them. To say that “George was a good friend”
leaves no impression; for impact, the writer shows what friendship
meant to George.
Jacob Nielsens “æstetik”begreb

“Aesthetic and minimalist design

Dialogues should not contain information which is irrelevant or
rarely needed. Every extra unit of information in a dialogue
competes with the relevant units of information and diminishes
their relative visibility. “
overskuelighed vs.

 desorientering

 kreativitet vs.

transparens
Tosca

Relavansteori (kognitivisme)

Kommunikativ sammenhæng som en kognitiv akt hos læseren/
lytteren

Implicatures

Potentielle, logiske sammenhænge

Kode/programmere budskabet

Information vs. lyrisk

                                                           17
Tosca
Tosca

Linket som lyrisk fremfor narrativt

Aposiopese – afbrydelse:

”Alt gik i eet – du – hun – min Troskab – Himmel!” – Emil Aarestrup

Anakoluti – sætningssammenbrud:

”Paafuglen hujer, en Troperøst, Pans Forvildelse” Johs. V. Jensen

Katakrese:

- Tidens tand, der læger alle sår
                                                                      19
Informative links

• Kun beskrivende links

• Få potentielle, logiske sammenhænge

• Destinationen skal være klar

• Lav navigatoriske hjælpemidler

• Brug fx et indeks til at strukturere




                                                         20
Lyriske links

Udtryksfulde links

Mange vage, potentielle sammenhænge

Leg med forskellige måder at lave links på

Lad læseren opdage strukturen

Leg med læserens forventninger. Beløn med indhold.




                                                            21
Information vs. lyrisk

http://www.billyharveymusic.com/
Dunne

Hvad er brugervenlighed?

Human Factors-traditionen

Brugeren som en karikatur
User-unfriendliness

Gentle provocation

ikke “brugerfjendtlig”

http://jellyweb.com

“The emphasis shifts from optimizing the fit between people and
electronic objects through transparent communication to providing
aesthetic experiences through the electronic objects themselves”




                                                                    24
inspiration

Bertolt Brecht: Verfremdungseffekt

historiserende akontekstualisering

“informed appreciation rather than unthinking assimilation”
Højstæred' publikum, vi ber om nåde!
                                          vi burde slutte på en bedre måde:
                                          Et gyldent eventyr vi spille ville.
                                          Hvad blev det så? Det blev en bitter pille.
                                          Vi selv blev skuffet, da tæppet faldt,
                                          og der var svære spørgsmål over alt.
                                          Alligevel: det' Dem, der skal bestemme
                                          Om De ku' li' vort spil, har føt Dem hjemme.
                                          Det er almind'ligt kendt, vi går fallit
                                          hvis det sku' ske, De synes, det var skidt.
                                          Er det af angst, vi ikke ta'r affære?
                                          Måske, men hvad kan løsningen så mon være?
                                          Vi øjner ingen; ikke'n gang for penge!
                                          Skal mennesket ændres? Eller verdens gænge?
http://www.delamare-arts.com/brecht.htm   Måske vi trænger til no'en andre guder?
                                          Måske til ingen? Her er nok af knuder,
                                          som strammer os til gavns - nej, vi er splitted'!
                                          Der fører vist kun én vej ud af fedtet:
                                          De selv - må udpønse på hvilken måde
                                          man kan og skal det gode menneske råde.
                                          En slutning? Søg den selv, I, som ser på!
                                          Der må da vær' en go'! Der må, må, må!! -
Fluent, cognitive, expressive

Automatic...

... focus on the product at hand..

Interactions that help the user form a relationship to the product




                      »Emotion shapes the gap that exists between

                                     people and products in the world«
Dagens opgave:

Tool vs./& experience

Objekt: http://www.altomkost.dk/Testdigselv/kostkompasset/
Forside.htm

Analyser, placer og vurder

Hvordan ellers?

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Wk08 45 Opldesign

  • 1. Oplevelsesdesign WK08 - uge 45 Christian Winther Bech http://cutup.dk
  • 3. Litteratur Dunne, Anthony: Hertzian Tales: Electronic Products, Aesthetic Experience and Critical Design, ISBN: 1874175276, RCA Computer Related Design Research, 1999, p. 31-41 Bernstein, Mark: ”Beyond usability and design: The Narrative Web”. A List Apart, nr. 106, 2001. http://alistapart.com/stories/ narrative Forlizzi, J. & Battarbee, K. (2004). Understanding Experience in Interactive Systems. I Proceedings of DIS 2004, s. 261-268 Jordan, Patrick W.: An Introduction to Usability, Taylor & Francis Ltd, 1998, pp. 5-23
  • 5. oplevelser ≈ experience Erfaring Erfaringsdannelse “Begivenhed” brug | praksis | konvention ≠ begivenhed som nybrud? provocative/evocative
  • 6. John Dewey: Art as Experience Art product Work of art
  • 8. Usability - Jordan “ how easy a product is to use” “user-friendliness of products” “the effectiveness, efficiency and satisfaction with which specified users can achieve specified goals in particular environments”
  • 9. ISO-standard: “Usability of a product is the extent to which the product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use” * Effectiveness refers to the extent to which a goal, or task, is achieved. * Efficiency refers to the amount of effort required to accomplish a goal.
  • 10. Preece: Usability goals Effective to use (effectiveness) Efficient to use (efficiency) Safe to use (safety) (fysisk sikkerhed og softwarens fejlhåndtering) Have good utility (utility) (dækker brugerens behov for funktionalitet) Easy to learn (learnability) Easy to remember (memorability)
  • 11. erfaring kendskab til området kulturel baggrund handicap køn og alder (brugerinfluerende faktorer)
  • 14. Mark Bernstein On the one hand, rigid hierarchical structure, branded as Information Architecture, promises clarity and coherence; on the other, the same rigidity seems to offer sterility and boredom. Show, don’t tell Writers and dramatists learn from infancy: it’s stronger to show the audience than to tell them. To say that “George was a good friend” leaves no impression; for impact, the writer shows what friendship meant to George.
  • 15. Jacob Nielsens “æstetik”begreb “Aesthetic and minimalist design Dialogues should not contain information which is irrelevant or rarely needed. Every extra unit of information in a dialogue competes with the relevant units of information and diminishes their relative visibility. “
  • 16. overskuelighed vs. desorientering kreativitet vs. transparens
  • 17. Tosca Relavansteori (kognitivisme) Kommunikativ sammenhæng som en kognitiv akt hos læseren/ lytteren Implicatures Potentielle, logiske sammenhænge Kode/programmere budskabet Information vs. lyrisk 17
  • 18. Tosca
  • 19. Tosca Linket som lyrisk fremfor narrativt Aposiopese – afbrydelse: ”Alt gik i eet – du – hun – min Troskab – Himmel!” – Emil Aarestrup Anakoluti – sætningssammenbrud: ”Paafuglen hujer, en Troperøst, Pans Forvildelse” Johs. V. Jensen Katakrese: - Tidens tand, der læger alle sår 19
  • 20. Informative links • Kun beskrivende links • Få potentielle, logiske sammenhænge • Destinationen skal være klar • Lav navigatoriske hjælpemidler • Brug fx et indeks til at strukturere 20
  • 21. Lyriske links Udtryksfulde links Mange vage, potentielle sammenhænge Leg med forskellige måder at lave links på Lad læseren opdage strukturen Leg med læserens forventninger. Beløn med indhold. 21
  • 23. Dunne Hvad er brugervenlighed? Human Factors-traditionen Brugeren som en karikatur
  • 24. User-unfriendliness Gentle provocation ikke “brugerfjendtlig” http://jellyweb.com “The emphasis shifts from optimizing the fit between people and electronic objects through transparent communication to providing aesthetic experiences through the electronic objects themselves” 24
  • 25. inspiration Bertolt Brecht: Verfremdungseffekt historiserende akontekstualisering “informed appreciation rather than unthinking assimilation”
  • 26. Højstæred' publikum, vi ber om nåde! vi burde slutte på en bedre måde: Et gyldent eventyr vi spille ville. Hvad blev det så? Det blev en bitter pille. Vi selv blev skuffet, da tæppet faldt, og der var svære spørgsmål over alt. Alligevel: det' Dem, der skal bestemme Om De ku' li' vort spil, har føt Dem hjemme. Det er almind'ligt kendt, vi går fallit hvis det sku' ske, De synes, det var skidt. Er det af angst, vi ikke ta'r affære? Måske, men hvad kan løsningen så mon være? Vi øjner ingen; ikke'n gang for penge! Skal mennesket ændres? Eller verdens gænge? http://www.delamare-arts.com/brecht.htm Måske vi trænger til no'en andre guder? Måske til ingen? Her er nok af knuder, som strammer os til gavns - nej, vi er splitted'! Der fører vist kun én vej ud af fedtet: De selv - må udpønse på hvilken måde man kan og skal det gode menneske råde. En slutning? Søg den selv, I, som ser på! Der må da vær' en go'! Der må, må, må!! -
  • 27. Fluent, cognitive, expressive Automatic... ... focus on the product at hand.. Interactions that help the user form a relationship to the product »Emotion shapes the gap that exists between people and products in the world«
  • 28. Dagens opgave: Tool vs./& experience Objekt: http://www.altomkost.dk/Testdigselv/kostkompasset/ Forside.htm Analyser, placer og vurder Hvordan ellers?