1. Improving Your
Online Presence
by Chris Waugaman, CJE
The Royal News & TRNWIRED.org
Prince George High School
clwaug@gmail.com
2. Identify 5 elements of
your online intent..
Where do our students go for info online?
What do our students want to see?
How can our staff deliver that?
What should our staff do if we can’t?
How can we let our students know that it is
there?
3. Where do our students go for
online information?
1. Facebook
2. Google
3. Youtube
4. WikiPedia
5. Other Blogs
4. What do our students want to
see?
Photos, photos, photos
Videos
Sports
Opinions
Good Storytelling
Interviews
5. How can our staff deliver that?
Use what you already know…facebook,
blogging, etc.
Be organized
Online editors
Staff responsibilities for online content
Be timely
Have a schedule and stick to it
Involve everyone on staff
6. How can our staff deliver that?
Wordpress
Host (Get one with good support)
Template (Get one that has a contact & be content
with the setup)
Understand how the embedding, widgets and
plugins work
7. ***How do we know we have
delivered?
Google Analytics
Facebook Info
Comments on page
8. What should our staff do if we
can’t?
Contact your theme creator
Make connections at conferences, in order to
learn from other staffs’ tribulations
Listen to feedback from web critique services
Contact alumni or your IT people for other
contacts
10. How can we let our students
know that it is there?
Facebook Blasts
Use your print edition
Posters in your building
Staff T-shirts
11. Now what do we put online?
Sports?
News?
Opinions?
Features?
Infographics?
12. Remember consider these 5
questions…
Where do our students go for info online?
What do our students want to see?
How can our staff deliver that?
What should our staff do if we can’t?
How can we let our students know that it is
there?
13. Improving Your
Online Presence
by Chris Waugaman, CJE
The Royal News & TRNWIRED.org
Prince George High School
clwaug@gmail.com