Dyn /Delivers/ Where Internet Performance Goes From Here
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We gathered in early April in Yankee stadium (for a Yankees vs Red Sox game) to chat with a group of great Dyn clients our thoughts on the evolution of the Internet, and how we can collectively prepare.
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Dyn /Delivers/ Where Internet Performance Goes From Here
- 1. Where Internet Performance Goes From Here April 10, 2014 – Dyn /Delivers/ Yankees vs Red Sox Cory von Wallenstein Chief Technologist @cvwdyn
- 2. Pg. 2 Where Internet Performance Goes From Here @cvwdyn User experience is the new competitive differentiator.
- 3. Pg. 3 Where Internet Performance Goes From Here @cvwdyn $3.2B $2B+ $3.5B+
- 4. Pg. 4 Where Internet Performance Goes From Here @cvwdyn 2010: 58% of US consumers http://cvw.gs/amex2010 would pay a higher price if they had a strong expectation of receiving superior service. Consensus around 9% optimal premium. 2012: 66% of US consumers http://cvw.gs/amex2012 would pay a higher price if they had a strong expectation of receiving superior service. Consensus around 13% optimal premium.
- 5. Pg. 5 Where Internet Performance Goes From Here @cvwdyn From 2010 to 2012: The number of folks who voted for superior service with their wallets went from 57% to 75%. Businesses are responding.
- 6. Pg. 6 Where Internet Performance Goes From Here @cvwdyn Why would you switch banks? A slightly better interest rate isn’t compelling to go through the hurdles of switching. Give me a mobile experience so I don’t have to call or go to a branch.
- 7. Pg. 7 Where Internet Performance Goes From Here @cvwdyn Speed == $$$ 100ms = 1% lost sales (Amazon) 0.5s = 20% traffic drop (Google) http://cvw.gs/amz-latency http://cvw.gs/ggl-latency http://cvw.gs/km-latency
- 8. Pg. 8 Where Internet Performance Goes From Here @cvwdyn Increasing Complexity Growth of net new Internet users is far away from the original backbone of the Internet (growth is in APAC, Africa, South America). Urban centers are more network congested than ever before. Explosive growth of DDoS attacks, thanks to amplification techniques and open systems. “People” today: ~7B. “Things” today: ~14B. “Things” in 2020: ~50B. IPv4 addresses: ~4B.
- 9. Pg. 9 Where Internet Performance Goes From Here @cvwdyn DDoS Resilience
- 10. Pg. 10 Where Internet Performance Goes From Here @cvwdyn
- 11. Pg. 11 Where Internet Performance Goes From Here @cvwdyn Traffic Management Best of breed is still largely static. Move to realtime reactive. Onward to proactive.
- 12. Pg. 12 Where Internet Performance Goes From Here @cvwdyn Message Management Protocols to inbox placement to engagement. Onward to reputation.
- 13. Pg. 13 Where Internet Performance Goes From Here @cvwdyn Performance Assurance Reactive telemetry to predictive indicators of performance. How do you know what you do today will make things better tomorrow?
- 14. Pg. 14 Where Internet Performance Goes From Here @cvwdyn Dyn /delivers/ Internet Performance Between Your Brand & Your Users • Traffic Management • User types “twitter.com”; pull engagement • Message Management • User receives “file shared” email from Box; push engagement • Performance Assurance • User receives a superior experience. Always.