2. - Recent college graduate
- Only child
- Idealistic
- Talkative
- Gets uncomfortable with hugs and handshakes
- It’s in her first real job after leaving college
- Went through college with a 100% scholarship
- Very hardworking young girl
- Is absolutely crazy about the Japanese culture and dates a Japanese guy, of
course.
STAKEHOLDER
3. SAY
“I always got the best grades and thought I would, like, achieve a good position in the labor market.”
“When I started doing interviews to an internship, I realized how difficult it was to get out of that little
world inside the classroom, where you can be one of the best, and actually compete with other
people, with other experiences.”
“It was a great learning experience.”
“I was a little frustrated. You can’t rely on your grades to ensure your professional performance.”
“There is a huge gap between what you do in college and what you do on the job.”
“When you move on to practice, to the market, there are other variables.”
“I studied the market demands and took a Graphic Design course. A month later, I got an internship.”
“If I had to work with Design for a living, I wouldn’t be satisfied.”
“I didn’t like what I was doing, so I cried like a baby during the first week on the internship. But even so,
it was a great learning experience, because I saw I could do that even if I didn’t like it that much.”
“Although I went through three internships, when I graduated and had to look for a job, it was not
easy. Not easy at all.”
4. SAY
“I thought it would be easy. But I had to compete with much more experienced people.”
“I was surprised to be called to some of the interviews I did at the time. And I went to a lot of interviews.
A lot. Really, a lot.”
“I was depressed because I was not going to college or internship anymore, and I stayed home alone,
doing nothing.”
“I’m a really eager person. It is something I have to work on.”
“When I was in high school, I thought I would never get into college.”
“That was my felling. I got into college and couldn’t get an internship, so I went into distress. I remember
thinking: I will never get it.”
“I’m an only child. There’s a lot of expectation on me.”
“I’m anxious to get my stuff, to grow.”
About the present job: “There’s no routine here. I feel like if I work here for two years, I will never stop
learning.”
“When I graduated, the market needs was for digital marketing professionals, and all my experience
was on design!”
“When I graduated, that was when I saw how wrong I was.”
“The team I’m working with is very important. I only learned how to work in teams after I got my first job. ”
5. DO
- Gestures openly
- Look in the eyes
- Is always looking for new things to learn, new courses to take
- Asks whenever in doubt
- Is now taking two courses: Advanced Photoshop (classroom course) and Online
Marketing (online course)
- Listens carefully
- Works late whenever needed
6. THINK
“I will never make it"
“It’s a lot of competition.”
“What about know? I am not good enough.”
“I am not prepared enough.”
“They did not teach me this in college!”
“I need money to invest in my career and become the professional that the market needs.”
“I can’t accommodate.”
“I don’t want to disappoint my parents.”
“I need to do something useful.”
“I couldn’t be more wrong…”
“I have to be able to apply what I learn in other areas and other companies.”
8. INSIGHTS
- The team she is working with, as well as her work environment, matters a lot to her
happiness at work.
- Feels pressured mainly by herself to be as good professionally as she was back in
high school.
- Is an idealist young girl, trying to learn as much as she can, to define where to go
form there.
- She fears not being good enough, so she is always trying to run towards professional
growth by taking lots of courses she feels the market needs, not necessarily ones
she wants.
- She is a bit less eager now that she got her first real job.
- Seems to be learning that she can’t control everything and that growth happens
by taking a step at a time.
- Might be good to acknowledge that it is ok to fail sometimes and that this is part of
the process.
9. PROBLEM STATEMENT
An idealist recent college graduate, in her early 20’s, who is a very hardworking
young girl, with the eagerness proper of her age
NEEDS A WAY TO
focus her efforts on developing her skills on subjects and themes that she likes best,
making her really good on those ones, trying to remember that it is ok not to know
everything
BECAUSE
reaching a point where she feels more confident about her knowledge will help her
feel secure and less anxious.
