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MBA 621 – Information Technology in Organizations
John Cook School of Business
Saint Louis University
You will be able to:
 Apply Rogers’ diffusion model to emerging
information technologies
 Apply Rogers’ innovation-decision process
model to explain how individuals decide to
adopt/reject a new information technology
 Explain how convergence and critical mass
pertain to emerging technologies, especially
cloud computing
Image sourcehttp://en.wikipedia.org/wiki/File:Diffusionofideas.PNG
More adopters lowers
adoption risk
 Think-pair-share
 Take two minutes and think about what
makes you adopt or reject a new technology.
What factors influence your decision?
 Get in pairs and share your answers.
 Innovators: willing to take risks, financial and
knowledge resource, socially active
 Early adopters: opinion leaders, high social
status, educated, socially forward
 Early majority: above-average social status,
connected with early adopters
 Late majority: skeptical, below average social
status, no opinion leadership
 Laggards: Last to adopt, risk averse, aversion
to change agents, limited social networks
Organization
Organization
Knowledge Persuasion Decision Implementation Confirmation
Prior Conditions
•Previous
practice
•Felt needs
•Innovativeness
•Social norms
•Environment
Char. of Decision
Making Unit
•Socio-economic
characteristics
•Personality
variables
•Communication
behavior
Perceived
InnovationChar.
•Relative advantage
•Compatibility
•Complexity
•Trialability
•Observability
From Rogers, 1995, p. 163
Adoption
Rejection
Continued Adoption
Later Adoption
Discontinuous
Continued rejection
CommunicationChannels
Includesorganizationalcharacteristics
 Cloud computing (of course!)
 Immersive virtual reality
 Gesture-based computing
◦ Video:
http://www.pranavmistry.com/projects/sixthsense/#VID
EOS
 Augmented reality
 Location-based services
◦ Interesting when combined with augmented reality
 SMS-based health monitoring
 Body-embedded sensors
 Browser-based operating systems (Chrome
O/S)
 Machine-to-machine services (no human
intervention)
 New input devices (voice, camera, gestures)
 Mobile devices (new types, new capabilities)
 Improved mobile device batteries
 Thinking aloud paired problem solving
 Format:
◦ Two roles, problem solver and questioner
◦ Both spend time thinking about problem
◦ Problem solver has 2 minutes to explain answer
◦ Questioner asks for clarification, points out errors,
etc. AFTER the 2 minutes
 Problem: How do convergence and critical
mass relate to cloud computing?
 Class discussion follows
Useful
tech
Platform
Access
device
Appl
Comm
media
Core tech.
Core tech.
Core tech.Core tech.
 Ubiquitous: Being everywhere at once
◦ Always on
◦ Largely behind the scenes
◦ Variety of devices
◦ “… continuous, seamless stream of
communications, content and services exchanged
among businesses, as well as their customers,
suppliers and products.” (Accenture)
Ubiquity
Cloud
Access
devices
Ubiq.
Connect.
Location-
based
Mobile
payments
Others??
 Not really a technology, but rather an
application of technologies.
 Today, people want to access “things” on
their own schedule:
◦ DVR/Hulu/NetFlix
◦ ATM’s, Debit cards and Online banking
◦ iPods/MP3; Podcasts
◦ Education
 Video streaming
 Mixed-mode and online courses
 Digital garbage collection
 Smart-phone as universal remote for your life
 Stock vs. flow of knowledge
 Data shadow
◦ Trackable data that a person creates using
technologies such as debit/credit cards, smart
phones, Internet, email, FaceBook, etc.
 Human augmentation
Source: http://dw2blog.com/2009/11/22/timescales-for-human-body-version-2-0/
 Culture of availability vs. always-on backlash
◦ Video: Antisocial phone tricks
 Proprietary (lock-in) vs. open
 Ubiquity vs. privacy
 Single-use vs. multi-purpose devices
◦ These aren’t necessarily mutually exclusive
◦ Few Choices Many Choices
◦ Proprietary Open Source
◦ Vendor Lock-in No Lock-in
◦ Expensive Commodity
◦ Closed Standards Open Standards
◦ PCs Post-PCs
◦ On Premise Cloud
◦ Purchase Subscribe
◦ Different Networks Internet
◦ Hot Spots Ubiquitous
◦ OS Centric Browser Centric
Present State Future State
 Pick one of these “tensions”
◦ Culture of availability vs. always-on backlash
◦ Proprietary (lock-in) vs. open
◦ Ubiquity vs. privacy
◦ Single-use vs. multi-purpose devices
 Write a minute paper on which you think will
“win out” and why
 Sharing as a class
Evaluating emerging technologies
 What does this technology enable?
◦ Overarching question
 What technology does focal technology make
more valuable?
◦ Location-based services and mobile devices
 What technologies make the focal technology
more valuable?
◦ Example: Better batteries and mobile devices
◦ Are these on the horizon?
 Will the technology achieve critical mass?
◦ How?
 What technology does the focal technology
replace or make obsolete?

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MBA621 Emerging Technologies

  • 1. MBA 621 – Information Technology in Organizations John Cook School of Business Saint Louis University
  • 2. You will be able to:  Apply Rogers’ diffusion model to emerging information technologies  Apply Rogers’ innovation-decision process model to explain how individuals decide to adopt/reject a new information technology  Explain how convergence and critical mass pertain to emerging technologies, especially cloud computing
  • 3.
  • 5.  Think-pair-share  Take two minutes and think about what makes you adopt or reject a new technology. What factors influence your decision?  Get in pairs and share your answers.
  • 6.  Innovators: willing to take risks, financial and knowledge resource, socially active  Early adopters: opinion leaders, high social status, educated, socially forward  Early majority: above-average social status, connected with early adopters  Late majority: skeptical, below average social status, no opinion leadership  Laggards: Last to adopt, risk averse, aversion to change agents, limited social networks
  • 8. Knowledge Persuasion Decision Implementation Confirmation Prior Conditions •Previous practice •Felt needs •Innovativeness •Social norms •Environment Char. of Decision Making Unit •Socio-economic characteristics •Personality variables •Communication behavior Perceived InnovationChar. •Relative advantage •Compatibility •Complexity •Trialability •Observability From Rogers, 1995, p. 163 Adoption Rejection Continued Adoption Later Adoption Discontinuous Continued rejection CommunicationChannels Includesorganizationalcharacteristics
  • 9.  Cloud computing (of course!)  Immersive virtual reality  Gesture-based computing ◦ Video: http://www.pranavmistry.com/projects/sixthsense/#VID EOS  Augmented reality  Location-based services ◦ Interesting when combined with augmented reality
  • 10.  SMS-based health monitoring  Body-embedded sensors  Browser-based operating systems (Chrome O/S)  Machine-to-machine services (no human intervention)  New input devices (voice, camera, gestures)  Mobile devices (new types, new capabilities)  Improved mobile device batteries
  • 11.  Thinking aloud paired problem solving  Format: ◦ Two roles, problem solver and questioner ◦ Both spend time thinking about problem ◦ Problem solver has 2 minutes to explain answer ◦ Questioner asks for clarification, points out errors, etc. AFTER the 2 minutes  Problem: How do convergence and critical mass relate to cloud computing?  Class discussion follows
  • 13.
  • 14.  Ubiquitous: Being everywhere at once ◦ Always on ◦ Largely behind the scenes ◦ Variety of devices ◦ “… continuous, seamless stream of communications, content and services exchanged among businesses, as well as their customers, suppliers and products.” (Accenture)
  • 16.  Not really a technology, but rather an application of technologies.  Today, people want to access “things” on their own schedule: ◦ DVR/Hulu/NetFlix ◦ ATM’s, Debit cards and Online banking ◦ iPods/MP3; Podcasts ◦ Education  Video streaming  Mixed-mode and online courses
  • 17.
  • 18.  Digital garbage collection  Smart-phone as universal remote for your life  Stock vs. flow of knowledge  Data shadow ◦ Trackable data that a person creates using technologies such as debit/credit cards, smart phones, Internet, email, FaceBook, etc.  Human augmentation
  • 20.  Culture of availability vs. always-on backlash ◦ Video: Antisocial phone tricks  Proprietary (lock-in) vs. open  Ubiquity vs. privacy  Single-use vs. multi-purpose devices ◦ These aren’t necessarily mutually exclusive
  • 21. ◦ Few Choices Many Choices ◦ Proprietary Open Source ◦ Vendor Lock-in No Lock-in ◦ Expensive Commodity ◦ Closed Standards Open Standards ◦ PCs Post-PCs ◦ On Premise Cloud ◦ Purchase Subscribe ◦ Different Networks Internet ◦ Hot Spots Ubiquitous ◦ OS Centric Browser Centric Present State Future State
  • 22.  Pick one of these “tensions” ◦ Culture of availability vs. always-on backlash ◦ Proprietary (lock-in) vs. open ◦ Ubiquity vs. privacy ◦ Single-use vs. multi-purpose devices  Write a minute paper on which you think will “win out” and why  Sharing as a class
  • 24.  What does this technology enable? ◦ Overarching question  What technology does focal technology make more valuable? ◦ Location-based services and mobile devices  What technologies make the focal technology more valuable? ◦ Example: Better batteries and mobile devices ◦ Are these on the horizon?  Will the technology achieve critical mass? ◦ How?  What technology does the focal technology replace or make obsolete?