Leveraging Social Media in Credit Unions

1. How Credit Unions Can Leverage the Power of Social Media Matt Davis March 19, 2009 Saturday, February 28, 2009

2. Who Am I? Director of Public Relations ✤ Members CU ($208 Million) ✤ Winston-Salem, NC ✤ Credit Union Warrior ✤ Saturday, February 28, 2009

3. Where Can You Find Me? Saturday, February 28, 2009

4. Where Can You Find Me? Credit Union Warrior Blog ✤ MySpace.com ✤ Facebook.com ✤ Twitter.com ✤ Flickr.com ✤ LinkedIn.com ✤ Vimeo.com ✤ Saturday, February 28, 2009

5. Where Can You Find Me? Saturday, February 28, 2009

6. Where Can You Find Me? OpenSourceCU.com ✤ Filene.org ✤ Banktastic.com ✤ WhatAreYouSavingFor.com ✤ EverythingCU.com ✤ 12Seconds.com ✤ Blah, Blah, Freakin’ Blah ✤ Saturday, February 28, 2009

7. Web2.0 Has Changed... Saturday, February 28, 2009

8. Web2.0 Has Changed... ...how we spend our time ✤ Saturday, February 28, 2009

9. Web2.0 Has Changed... ...how we spend our time ✤ ...how we get our news ✤ Saturday, February 28, 2009

10. Web2.0 Has Changed... ...how we spend our time ✤ ...how we get our news ✤ ...how we ﬁlter that news ✤ Saturday, February 28, 2009

11. Web2.0 Has Changed... ...how we spend our time ✤ ...how we get our news ✤ ...how we ﬁlter that news ✤ ...how we research companies ✤ Saturday, February 28, 2009

12. Web2.0 Has Changed... ...how we spend our time ✤ ...how we get our news ✤ ...how we ﬁlter that news ✤ ...how we research companies ✤ ...how we make purchase decisions ✤ Saturday, February 28, 2009

13. Web2.0 Has Changed... ...how we spend our time ✤ ...how we get our news ✤ ...how we ﬁlter that news ✤ ...how we research companies ✤ ...how we make purchase decisions ✤ ...how we connect with others ✤ Saturday, February 28, 2009

14. Sequel > The Original Saturday, February 28, 2009

20. Trends in Media Saturday, February 28, 2009

25. Where have they gone? Saturday, February 28, 2009

38. Mentions of Blogs and Bloggers in 20 Top National Magazines and Newspapers Mentions Saturday, February 28, 2009

39. Mentions of Blogs and Bloggers in 20 Top National Magazines and Newspapers 15,000 13,066 11,250 9,903 7,500 5,591 3,750 2,179 0 795 2004 2005 2006 2007 2008 Mentions Saturday, February 28, 2009

40. Top Websites in the U.S. *Alexa.com Feb. 2009 Saturday, February 28, 2009

41. Top Websites in the U.S. 1. Google 10. Craigslist.org 2. Yahoo! 11. AOL 3. YouTube 12. Blogger.com 4. MySpace 18. Flickr 5. Facebook 25. WordPress.com 6. Windows Live 26. New York Times 7. Microsoft Network (MSN) 43. Wal-Mart 8. Wikipedia 76. Bank of America 9. EBay 99. USA Today *Alexa.com Feb. 2009 Saturday, February 28, 2009

44. Sound like anyone you know? Cooperative ✤ Collaborative ✤ Transparent ✤ Participatory ✤ Democratic ✤ Utilizes many free tools ✤ Saturday, February 28, 2009

45. Web2.0 Truth #1 You HAVE to monitor the online discussion to protect your brand. Saturday, February 28, 2009

46. Unprecedented Consumer Power Saturday, February 28, 2009

50. Essential Tools Saturday, February 28, 2009

51. Essential Tools Google Alerts ✤ Saturday, February 28, 2009

52. Essential Tools Google Alerts ✤ RSS Readers ✤ Google Reader ✤ Bloglines ✤ In-Browser Aggregators ✤ Saturday, February 28, 2009

55. Essential Tools Google Alerts ✤ RSS Readers ✤ Google Reader ✤ Bloglines ✤ In-Browser Aggregators ✤ Twitter ✤ Saturday, February 28, 2009

56. Web2.0 Truth #2 Blogs are an effective way to showcase your brand. Saturday, February 28, 2009

57. Verity CU Seattle, WA ✤ $390 million assets ✤ 26,000 members ✤ First ever F.I. blog ✤ Saturday, February 28, 2009

58. Verity Credit Union Saturday, February 28, 2009

63. Vancity CU Vancouver, BC ✤ $14 billion assets ✤ 400,000 members ✤ “Triple Bottom Line” ✤ People ✤ Proﬁt ✤ 06/07 Accountability Report Summary Planet ✤ Saturday, February 28, 2009

64. ChangeEverything.ca Saturday, February 28, 2009

68. Web2.0 Truth #3 Transparency is in demand. So, be transparent. Saturday, February 28, 2009

69. “Ask Jack” Members CU ✤ Winston-Salem, NC ✤ $208 million assets ✤ 50,000 members ✤ Easing members’ minds ✤ Saturday, February 28, 2009

70. Members Credit Union Saturday, February 28, 2009

77. The Boardcast UFirst FCU ✤ Plattsburgh, NY ✤ $22 million assets ✤ “...To provide a forum to ✤ dialogue with UFirst members on news and activities of the board, the credit union movement and the credit union world.” Saturday, February 28, 2009

78. UFirst FCU Saturday, February 28, 2009

81. Web2.0 Truth #4 Members should feel like owners. Make them the stars. Saturday, February 28, 2009

82. Maine State CU Augusta, ME ✤ $250 million assets ✤ 25,000 members ✤ Local and familiar ✤ Saturday, February 28, 2009

83. Maine State Credit Union Saturday, February 28, 2009

87. SF Fire CU San Francisco, CA ✤ $500 million assets ✤ Public product reviews ✤ Saturday, February 28, 2009

88. San Francisco Fire CU Saturday, February 28, 2009

92. Web2.0 Truth #5 A social media campaign can build your brand, build community, and increase sales. Saturday, February 28, 2009

93. What are you saving for? Members CU ✤ Winston-Salem, NC ✤ $208 million assets ✤ 50,000 members ✤ A community of savers ✤ Saturday, February 28, 2009

94. What are you saving for? Saturday, February 28, 2009

100. Young & Free Currency Marketing ✤ Common Wealth CU ✤ Texas Dow Employees CU ✤ South Carolina Federal CU ✤ Connect with the 19-25 crowd ✤ Saturday, February 28, 2009

101. Young & Free Saturday, February 28, 2009

109. Web2.0 Truth #6 Social media isn’t a one-size ﬁts all solution. Saturday, February 28, 2009

110. Key Takeaways You must monitor the online conversation ✤ There is a social media solution for every budget ✤ Transparency and authenticity are key ✤ Have fun with it ✤ A bad initiative may be more harmful than staying on the sidelines ✤ Don’t hide from negative feedback ✤ Saturday, February 28, 2009

111. Thank you. Matt Davis Director of Public Relations Members Credit Union creditunionwarrior.blogspot.com Saturday, February 28, 2009

Leveraging Social Media in Credit Unions

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