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Multi-Channel Marketing Lecture

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Dr. Salvador Treviño, Dean of the School of Business, Undergraduate Programs, Instituto Tecnológico y de Estudios Superiores de Monterrey - Multi-Channel Marketing Lecture

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Multichannel Marketing: A Vehicle to Enhance Customer Experiences Salvador Treviño-Martínez Ph.D. Marketing Strategy Professor Dean College of Business, Economics and Law Monterrey Campus Tecnologico de Monterrey
 
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Case Study: TECNOLOGICO DE MONTERREY Campus Monterrey Contact Center Contact Center Prospects/ Students E-mail CHAT Phone Web Form Fax Undergrad Graduates High School Blocknetworks CRM E-mail CHAT Phone Web Form Fax Students/ Prospects
Academic Period: Ago-Dic 06 * Fuente: Detalle de solicitantes & SIS Case Study: TECNOLOGICO DE MONTERREY Campus Monterrey Contact Center 43% ,[object Object],[object Object]
Case Study: TECNOLOGICO DE MONTERREY Campus Monterrey Contact Center Total 2,489 students, first time applicants
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Multi-Channel Marketing Lecture

  • 1. Multichannel Marketing: A Vehicle to Enhance Customer Experiences Salvador Treviño-Martínez Ph.D. Marketing Strategy Professor Dean College of Business, Economics and Law Monterrey Campus Tecnologico de Monterrey
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  • 18. Case Study: TECNOLOGICO DE MONTERREY Campus Monterrey Contact Center Contact Center Prospects/ Students E-mail CHAT Phone Web Form Fax Undergrad Graduates High School Blocknetworks CRM E-mail CHAT Phone Web Form Fax Students/ Prospects
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  • 20. Case Study: TECNOLOGICO DE MONTERREY Campus Monterrey Contact Center Total 2,489 students, first time applicants
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