Customar presentation & portfolio

From ideas to
Experience
Portfolio | April 2020
01

INTERACTIVE SOLUTIONS FOR
EXHIBITIONS
It solves any business task: from
attracting customers and collecting
contacts to a 3D product show.
INTERACTIVE PROJECTION
AND MAPPING
From mesmerizing projections on
flowers to large-scale performance on
buildings.
DIGITAL ACTIVITIES FOR
EVENTS
Art installations, attractions, live
"likes": our activations will make the
event unique.
INTERACTIVE ZONES AND
POS-STANDS IN MALLS
We have hundreds of innovative ideas
for BTL: from multi-touch and AR to
holograms.
RESEARCH AND ART
PROJECTS
We are artists of innovation. We
explore the beauty of technology and
create interactive art objects.
INTERACTIVES FOR MUSEUMS
Ancient artifacts and museum exhibits
now come to life and give the viewer
a new experience.
GAMES FOR SOCIAL
NETWORKS
We develop custom-made games of
any complexity, any genre for the
most popular social networks
AR / VR / MR SOLUTIONS
We develop training, games and
business solutions based on advanced
and Virtual Reality technologies.
MOBILE GAMES AND APPS
We develop custom mobile games and
applications for each technical task
based on latest technologies
We bring to life the bravest ideas, implement new business technologies and
solutions. We do not know the word "impossible" and are always ready for a
new idea. Our services:

LATEST PROJECTS
Portfolio | April 2020 | www.customar.tech

MYSTERIOUS BAKU
Sirli Baki © (Mysterious Baku) is the Augmented
Reality based mobile application which is aimed to
promote historical heritage of Baku to locals and
visitors of the city.
Informative transparent stands are installed in
front of the historical monuments.
By using the Augmented Reality technology,
visitors can scan the picture to reveal detailed
information about the landmark, as well as browse
for the locations of other monuments.
04

360° TOUR OF BAKU
CITY CIRCUIT
Experience the newest race track - Formula 1
Grand Prix of Europe - virtually!
Now you can experience the circuit online and
from the comfort of your own home.
You can embark on your virtual adventure
through the most traditional race course in the
world.
05

BAKU CITY CIRCUIT
VIRTUAL TOUR
The newest race on the Formula 1 Calendar saw
the arrival of the newest street circuit in the sport,
when the world’s greatest drivers arrived in
Azerbaijan - known as the Land of Fire.
Our team of developers in collaboration with Baku
Circuit Operating Company team had developed
the 3D Virtual web tour of the City Circuit
racetrack. During the couple of weeks while the
game was available on the official website, over 1
million people worldwide got a unique opportunity
to experience the virtual tour and purchase the
event tickets in order to witness the racetrack
event live.
06

CAREFUL DRIVER CSR
APP
Careful Driver is a free app that monitors your
driving skills. Once you’ve driven 200 km, you’ll
get an individual driving score. Safer drivers
scoring the predefined amount of points or more
could save an average of 50% on PASHA
Insurance Company’s comprehensive car
insurance plan.
07

ITECA CASPIAN EVENT
MANAGEMENT APP
Our team had developed the most comprehensive
tool for the professional event management firm –
Iteca Caspian. This unique software is aimed at
organizations that regularly arrange different
types of events, such as expositions, conferences,
seminars etc. seminars etc. The new Event
Management Software allows Iteca Caspian to
handle and manage the event related operations
more efficiently. The software functionality
includes yet is not limited to disseminating
invitations, accepting user registrations, ticket
sales, monitoring and communicating with the
attendees, planning event logistics and tracking
finances.
08

GOAZ - AUGMENTED
REALITY GUIDE
Location Based Augmented Reality app
developed by our team alongside the SINAM
Company team is aimed at simplifying the tourists’
experiences while making them more interactive
and informative.
Tourists can easily download and use the app by
using their own smartphone devices. There is no
need to pay for guide services no more. You can
access the information about any of the historical
monuments and tourist attractions by simply
navigating your device’s camera towards them.
09

KRISTAL ABSHERON AR
CONSTRUCTION APP
The AR Model of the building is a great tool to
reach the broader audience and present your
future construction project.
Now anyone can access the 3D models of a
construction project by using their smartphones or
tablets regardless of their physical location.
10

TUTU AR COLORING
BOOK
Our team has developed and utilized a complex
color recognition AR technology that projects and
brings to life the coloring book characters in 3D
while still working on the coloring part.
11

AZERCELL GR IMAGE
RECOGNITION APP
This application works with Augmented Reality
technology. Application demonstrates advertising
materials on printed products, call cards and other
advertising carriers
12

HIGH TECH PARK
INTERACTIVE MODEL
The touch screen app was developed by our team
is aimed for the detailed and interactive
presentation of the project of future.
13

Experiential marketing is a growing trend which involves
marketing a product or a service through experiences that
engage the customers and create an emotional attachment to
the product/service. Physical and interactive experiences are
used to reinforce the offer of a product and make customers
feel as if they are part of them
Experiences are positively related to customer's attitudes,
mood, and behaviors. They also represent a means through
which a company can gain a competing advantage by
differentiating itself from competitors.
To achieve success, experience should be engaging,
compelling and able to touch the customer's senses and
capture their loyalty
WHAT IS EXPERIENTIAL MARKETING?

MARDAKAN ECOVILLAGE
The main aim of the app is to present the concept
of Eco-Village - The farms of green and healthy
groceries, food and energy!
By touching the screen the user will be able to see
the detailed visuals of a village.
15

BAKCELL ULDUZUM
CLAW CRANE GAME
Touch - screen claw crane - virtual vending
machine game which developed for Bakcell
Ulduzum consisting of prizes is used as interactive
game at the exhibitions to attract visitors.
16

DINO PARK AUGMENTED
REALITY BOOK
All your children need is to learn about Dinosaurs
with the new and interesting way. This is an
Augmented Reality interactive book about ancient
animals.
17

MEKTAPP PARENTAL
CONTROL APP
Touch - screen claw crane - virtual vending
machine game which developed for Bakcell
Ulduzum consisting of prizes is used as interactive
game at the exhibitions to attract visitors.
18

NAR MOBILE VR
TELEPORT EXPERIENCE
Special VR player application created for
NarMobile Azerbaijan. Recorded at 3 regions of
Azerbaijan, stitched and integrated to the custom
VR player.
Just wear your VR device and teleport instantly to
the beautiful places of our country.
19

HIGHTECHPARK AR
STAND
Specially designed stand is shown possibility of AR
application on construction industry. The main
advantage of AR technologies on construction
industry are:
- It is cheaper than ready models.
- It brings more possibilities for viewing of
product.
- It increases personal involvement of buyer
20

BAKCELL ULDUZUM
GESTURE GAME
The project is aimed to build up an interactive
game based on gesture detection technology.
Players should hunt stars with the suck during a
certain period of the time. Based on points earned
by player certain awards are given to player.
21

FLAME TOWERS VR
EXPERIENCE
Special VR player application created for
NarMobile Azerbaijan. Recorded at 3 regions of
Azerbaijan, stitched and integrated to the custom
VR player.
Just wear your VR device and teleport instantly to
the beautiful places of our country.
22

BAKU CITY CIRCUIT VR
GAME
VR game is based on Baku City Circuit, where it is
required to finish Baku City Circuit in minimum
time. Game is build very professionally as it is
attracted the most of visitors.
Special model is designed by Customar team.
Sound and virtual effects of game has been
prepared by professionals.
23

SOCAR TURKIYE AR
STAND
Specially designed AR app for Socar Türkiye
exhibition stand with auto detection and highlight
and day/night view functionalities.
By this application visitors could explore Petkim,
Petlim and Star Refineries with high quality 3D
models, live map and cool animations.
24

BANK RESPUBLIKA VR
GAME
VR game which developed special for 25th jubilee
of Bank Respublika. User wears VR helmet and
game starts. Main aim of the game is to escape
the office in 3 minutes. Player should accomplish 5
random tasks to successfully complete the game.
Depending to the result of the player Bank
Respublika provides a gift.
25

HELL VR EXPERIENCE
VR experience for promotion event of Hell Energy
Drinks. Each user have to go till the end of the
narrow wooden pillar which situated on the top of
the skyscraper and win a prize from Hell Energy
Drinks.
26

95% of event creators who used experiential marketing in 2017 found it effective.
65% of brands believe that live events are directly correlated to sales.
70% of users become regular customers after an experiential marketing event.
77% of marketers use experiential marketing as a vital part of a brand’s
advertising strategies.
98% of users feel more inclined to purchase after attending an activation.
Facebook posts, photo sharing and Instagram posts were the top three types of
branded experiential content posts made by consumers in 2017.
80% of polled attendants mentioned that live demonstrations and free samples
drastically helped solidify their purchase decision.
63% of marketers plan on investing more in live activations in the future both in
terms of budget and number of activations.
8 in 10 marketers believe live activations are critical to their company’s success.
86% of marketers believe that technology has a major positive impact on the
successes of their activations.
WHAT DO NUMBERS SAY?

DRAFT CONSTRUCTION
AR STAND
This interactive construction STAND will bring you
detailed information about the new building.
Including:
- Full interactive building 3D mode - Planing of
room
- Square of house
- 360 view of room
- Audio advertisement
- Video Advertisement
- Animations
With Augmented Reality technologies, we will
introduce your product like no one has never seen
before.
28

AZERSHEKER
INTERACTIVE MAP
Interactive simulated information platform for
"Azer Sheker" company. Touchscreen platform
shows detailed information about place and
nearest objects. Also integrated dashboard shows
realtime weather conditions
29

TOYOTA INTERACTIVE
MAGAZINE COVER
Interactive Kiosk with Kinect. We call it
TOUCHLESS INTERACTIVE. You only need to
gesture with hands in front of display to control
interactive platform.
Pose - Gesture - Take a shot - Print!
30

LEXUS LC500 AR
EXPERIENCE
The spectacular Lexus LC 500 was impressive to
everyone. The Augmented Reality license plate
experience application that we have prepared in
all this glory has made it more memorable and
entertaining.
31

YUKSEKLIK VR TACTICAL
SHOOTING TRAINING
First tactical shooting training based on Virtual
Reality technology in Azerbaijan. It gives
maximum experience and minimizes injuries during
training.
32

TURKCELL GEBZE
DATACENTER VR
TRAINING
Specifically developed for CES2018 stand of
Turkcell Gebze Datacenter. Visitors can enter
Virtual Data Center and as Server Room worker
and complete missions
33

SUPERSUN BRAND
EXPERIENCE
An interactive experience for Azersun Holding
SuperSun brand. In the game, with the gestures,
the user can earn maximum points by giving
butter bread to the characters in a short time.
34

“FROM WASTE TO ART”
MUSEUM VIRTUAL TOUR
An interactive experience for Azersun Holding
SuperSun brand. In the game, with the gestures,
the user can earn maximum points by giving
butter bread to the characters in a short time.
35

WWF AUGMENTED
REALITY STAND
WWF Azerbaijan`s new Augmented Reality
platform allows people to see in big monitor
endangered animal species living in Azerbaijan in
3D modeling.
This IT product makes endangered species closer
to people and being a part of WWF Azerbaijan`s
important social campaign, calls people to love
and protect nature and animals.
36

WWF AUGMENTED
REALITY BOOK
At BakuTel 2018 International exhibition of
innovative products, WWF Azerbaijan presented
its Augmented Reality (AR) tool integrated with
special books for children. This innovative project
brings together information technologies,
education, and ecology.
Augmented Reality (AR) technology presented at
the exhibition brings closer to visitors the rare
animals living in Azerbaijan and adds more fun in
reading and education process for children.
This innovative project brings together
information technologies, education and ecology is
aimed at the promotion of reading and education
among children and constitutes a part of the
important Social Campaign launched by WWF
Azerbaijan devoted to promoting care and love
toward the country's nature and rare animal
species.
37

Obviously, this poses a great opportunity for Virtual and
Augmented Reality. Both are vehicles to activate all senses and
immerse the consumer within a specific branded experience. They
can easily be the starting point for a conversation with the
consumer.
Virtual Reality lets you create a detailed world by using a pair of
glasses. Consumers can look around a virtual space, as if they were
actually there, and interact with it—which results in highly
immersive experiences.
On the flip side, Augmented Reality gives you the ability to overlay
additional information and visual stimulus on top of specific real
items, combining the digital world with the physical one, in a
targeted and seamless way—it’s much more than catching
Pokemons actually. This can be done either through a pair of
glasses or your mobile phone.
WHAT CAN WE DO WITH VR/AR?

COCA-COLA BRAND
EXPERIENCE GAME
In an interactive game with Kinect, the
participants gather their holiday gifts with the
virtual hat which they control with remote
gestures.
39

MYBUS BUS RENTAL
MOBILE APP
You can order a bus according to your request
through the My Bus online Mobile App. With this
application, you can conveniently order various
buses and set up your own route.
40

NAR ROAMING
INTERACTIVE MIRROR
Visitors stand beside of interactive mirror. Choose
countires on backgrounds with gestures. After
countdown mirror takes picture automatically.
Then visitor gets hard copy of this photo.
41

AZERCELL GENCOL AR
BASKETBALL GAME
Azercell Basketball Game (Augmented Reality) is a
simple but very addictive game. As in a real game
you need to throw a ball into the basket and score
as much as you can!
Everything you need to play basketball is your
phone’s camera at it. You will see the hoop on the
marker’s place. Throw the virtual ball using swipe
gestures. As if in a real game the scores will be
changing depending on the distance from the real
marker.
The target is to get the highest score you can!
42

COCA-COLA BAKU VR
TOUR
Watch the 360-degree panoramic video of the
largest soft drinks and juice factory in Azerbaijan.
Browse the journey of your favorite products
produced by Coca-Cola in Azerbaijan.
43

LEXUS TURKIYE AR APP
Visitors can see what's inside of new Lexus car
with this augmented reality app. Just aim blueprint
sign to car and see next
44

JEWELLAR AR JEWELRY
APP
JewellAR rediscovers the online jewelry shopping
and browsing experience. Try any piece of
jewelry, watch and other accessories of your
liking anywhere, everywhere by using your mobile
device! And if you like how it looks on you – buy it
and get it delivered right to your door step!
45

VR MARINE LIFEBOAT
TRAINING
Next generation training way on Virtual Reality
for maritime company. Minimum injury. Maximum
reality.
46

FANTA VITAMIN C
BRAND EXPERIENCE
In the first project, visitors must enter a closed
glass box and collect the maximum count of
levitating air balloons within a certain time frame.
In the second project, the visitor should fill the
bottle for a certain time by turning the pedals of
the bicycle installed. The winners were presented
with gifts by the company.
47

FANTA VITAMIN C VR
EXPERIENCE
In this VR entertainment visitors had to catch
many hovering balls as they can and got gifts
from Fanta Vitamine C
48

NAR VR EXPERIENCE FOR
BAKUTEL 2018
In this Virtual Reality experience visitors had to
find hidden gifts in limited time. And then they got
real gifts from Nar Mobile
49

NAR BLITZ GAME FOR
BAKUTEL 2018
We created Blitz Game for Nar Mobile on Bakutel
2018, which consists of three games - Tetris,
Bounce and Memory game. They had to pass all
three games in limited time and got gifts from
company
50

AGSARAY VR REAL
ESTATE APP
Standalone VR project for a construction
company with the ready to show 8 interior
designs. The client can see their future house in
VR then can buy it.
51

ONE DAY IN ADA
UNIVERSITY – 360°
VIDEO TOUR
Feel like you're standing on campus at the ADA
University, no matter where you are. Explore our
university with an interactive 360 tour.
52

166 FREIGHT
TRANSPORTATION &
LOGISTICS VR GAME
We created a unique VR game, especially for 166
Freight Transportation & Logistics company's
anniversary event. Players have to carry cargo
box till the end of the lane which on the top of the
building, and put down. Then the flying cargo
drone takes it and takes it to the address.
53

AZERCELL BAKUTEL 2019
An interactive projection football game for the
Azercell exhibition stand on Bakutel 2019
54

Contact details
A. RAJABLI 186,
BAKU, AZERBAIJAN
Website
www.customar.tech
Mobile phone
+99455 324 33 21
Email address
info@customar.tech

Customar presentation & portfolio

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