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Positioning and Market Strategy
A Staged Approach ,[object Object],[object Object],[object Object],[object Object]
Servicing Different Customer Needs Demand Planning Procurement Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service Data Mining & Analysis Demand Planning Procurement Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service
Interactiveapparel & FUBU Data Mining & Analysis .com Interactiveapparel Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service FUBU Procurement Inventory Management Demand Planning
Chelsea Interactive and Polo Data Mining & Analysis POLO & Partners Demand Planning Procurement Inventory Management Chelsea Interactive Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service
Establish a New Channel of Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promote Awareness
Promote Awareness
Promote Awareness
Maximize Your Sales ,[object Object],[object Object],[object Object],[object Object]
Promotions and Feedback
Natural Extensions ,[object Object],[object Object],[object Object]

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InteractiveApparel Strategy 8.24b

  • 2.
  • 3. Servicing Different Customer Needs Demand Planning Procurement Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service Data Mining & Analysis Demand Planning Procurement Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service
  • 4. Interactiveapparel & FUBU Data Mining & Analysis .com Interactiveapparel Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service FUBU Procurement Inventory Management Demand Planning
  • 5. Chelsea Interactive and Polo Data Mining & Analysis POLO & Partners Demand Planning Procurement Inventory Management Chelsea Interactive Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service
  • 6.
  • 10.
  • 12.