From Information Overload To Seeing The Real Value Ways social data analytics can be used to deliver real value and help businesses gain a competitive advantage.

1. Company
LOGO
SOCIAL DATA ANALYTICS
From Information Overload To
Seeing The Real Value

2. Access to Opportunities
Businesses are now
increasing their investment in
social media due to the new
capabilities that enable
tracking through conversion
and analytics of all this data,
in real time.
Social media platforms and data
analytics give businesses access to
opportunities and allow them to grab
onto new ideas that will help them
grow their brand recognition and
audience reach.

3. Information Overload
Those businesses who still haven’t
jumped on the bandwagon and
aren’t sure why so many people
are making such a big deal about it
are falling farther and farther
behind.
Some businesses are feeling
overwhelmed by the flood of social
data – they feel they have more
information than they can effectively
use or don’t know how to put all of
this data to use.

4. Competitive Advantage
Others have moved past overwhelmed
and are now capitalizing on the
increased availability of social media
information and analytics to gain a
measurable competitive advantage in
their market.
How are they doing it?
In what ways are top-performing
companies exploiting social media
data that their competitors are not?

5. Gaining The Edge
They have made the improvement and
use of social media information and
analytics a top priority within their
organizations.
Top-performing organizations use
social media analytics five times
more than lower performers.
So how are they doing it, how are they gaining the edge?

6. Gaining The Edge
There is an intense pressure within
their organization to adopt
advanced social media information
and analytics approaches.
They put social media analytics to
use in the widest possible range
of decisions, large and small
Top performers view social
analytics as a differentiator.

7. Making Social Analytics Pay Off
Significantly increase customer
engagement with online advertisements
with embed social sentiment content.
Enhance ROI of Marketing Campaigns
Use analytics to deliver the right
messages, for the right products, for the
right audiences.
Use language that resonates with
your consumers for your brands
in-store displays, product
packaging, and online content.
Opportunity #1

8. Making Social Analytics Pay Off
Optimize conversions across all channels
Opportunity #2
Keeping your social and
traditional media efforts
connected will allow you
to expand your audience
across the board.
Integrate social content
throughout the customer
experience, including
websites, mobile, print and
social properties.

9. Making Social Analytics Pay Off
People are having conversations
about your brand; customers
are connected to you 24/7/365.
Opportunity #3
Unleash the voice of the customer
Tap into online conversations
between people and the brands
they care about. Consumers are
voicing their opinions and
desires online more frequently
and loudly than ever before.

10. Making Social Analytics Pay Off
Opportunity #3 Continued …
Establish a connection with
customers through meaningful
contact, a contact that can establish
a dialog of conversation and form a
connection with the consumer.
Many people “like” and
follow companies not to be
part of a community, but to
stay connected to
products, promotions and
developments.

11. Develop a community of loyalty evangelists
(Evangelists are satisfied customers who influence their family and friends to
try a product. This is also called word of mouth marketing)
Making Social Analytics Pay Off
Opportunity #4
When you look at Social Media as part of the
marketing mix … it’s like word of mouth advertising
on steroids. In fact word of mouth becomes world
of mouth.
Word of mouth is considered the oldest and most
effective form of influencing customer buying
behaviors. In fact 92% of people rely on the
recommendations of their family and friends to inform
their buying decisions.

12. Making Social Analytics Pay Off
Planning and Training
Opportunity #5
Develop a social media playbook, complete with
policies and procedures as well as, how to post and
how to develop posting schedules.
Conduct regular training to ensure
everyone is on the same page, with a
shared vision and commitment to
social media success.
Equip your team with the tools and
resources they will need to be
successful.

13. So What’s the Right Answer for Your
Company?
If your social media is not working and you
want to turn it around, start by asking what
you might be doing wrong?
Elevate your game and get
off of the old “post a little bit
and forget it” philosophy.
It’s easy to be on Facebook, Twitter, and other social
media platforms. But showing up will not get it done.
Being “liked” will not get it done. Having a part-timer
post a few things will not get it done. Guessing what to
post on Facebook will not get it done.

14. The Tough Questions

15. Keeping it Social since 2007
Our business is turning
“Likes” into Leads, and
Leads into Loyal
Customers. Contact us
today to see how we
can help you. Or visit
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