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Creative brief for the Chamber of Commerce directory of membersCreative Brief

Creative Brief

S.P.CHATELAIN LTD

 

The rapid adoption of mobile devices creates an opportunity for healthcare providers to reach consumers and potential patients with relevant informa­tion in the palm of their hand. This discussion will focus on how providers can develop and deploy mobilize optimized web environments to increase consumer engagement. Key Learning Objectives include: Define the differences between mobile optimized and App in a web environment Demonstrate best practice models of mobile optimized websites from a provider perspective Identify marketing strategies for increasing utilization of mobile optimized web platforms Learn how to create deeper consumer engagement through mobile optimized platforms HIMSS 2012 Mobile Patient Connectivity

HIMSS 2012 Mobile Patient Connectivity

Marcus Gordon, MBA

 

Slides from my CHI 2010 TalkFriends Only: Examining a Privacy-Enhancing Behavior in Facebook

Friends Only: Examining a Privacy-Enhancing Behavior in Facebook

Fred Stutzman

 

Fred Stutzman and Woodrow Hartzog, UNC-Chapel Hill This research explore the creations and use of multiple profiles on a social media site as a communication boundary regulation mechanism. Utilizing grounded methods to analyze twenty theoretically-derived, semi-structured interviews, we identified three methods of boundary regulation: Two or more profiles on one site, use of privacy mechanisms to create functionally different audience zones, and the use of different social media tools for different audiences. Three types of boundary regulation in social media were identified. The first type, pseudonymity, was comprised of individuals who kept their identities private and unlinked. Practical obscurity, the second type, covered a majority of individuals studied. Individuals who utilize practical obscurity did not necessarily engage in concealment of identity, but they did not actively link between identities. Finally, those utilizing transparent separations created multiple, interlined identities largely for utility purposes. Our analysis of boundary regulation behavior identified four motives: Privacy, identity, utility and propriety. We hypothesize that individual motivational emphasis may predict the type of boundary regulation adopted. Finally, we evaluate boundary regulation for self-reported measures of efficacy and burden. We find mixed results; Level of technical skill or understanding may mediate efficacy, and size of friend network may mediate perceptions of burden.Boundary Regulation in Social Media

Boundary Regulation in Social Media

Fred Stutzman

 

A high-level overview of some research perspectives on social network sites.Making Sense of Social Network Sites

Making Sense of Social Network Sites

Fred Stutzman

 

A number of studies have identified a robust relationship between the use of social network sites, particularly Facebook, and positive outcomes such as social capital. Social network site use is often measured as a function of use frequency, network size, and a range of subjective opinions about the value of the site. This research extends this understanding by exploring the relationship between the use of particular elements of the site and social capital. Our goal in this research is to identify where, in the interface, perceived social capital is most effectively produced and transmitted. We find that, as hypothesized, public, person-to-person communication is positively associated with perceived social capital. Through the use of a structural equation model, we are able to provide in-depth exploration of the relationship between the interface elements and the outcome, perceived social capital.Identifying Social Capital in the Facebook Interface

Identifying Social Capital in the Facebook Interface

Fred Stutzman

 

Globalizim Final

Globalizim Final

Ramadan Ademi

 

Presentation at national SHSMD Conference in Chicago, 2010. Jeff Segall and Marcus Gordon discuss the roles on their organizations in marketing to consumers versus physicians with examples of integrated marketing campaigns.Marketing to Physicians vs. Consumers - SHSMD 2010

Marketing to Physicians vs. Consumers - SHSMD 2010

Marcus Gordon, MBA

 

Slides from a talk on Social Network Analysis I gave to Diane Kelly's PhD research methods class.Social Network Analysis

Social Network Analysis

Fred Stutzman

 

Presentation2

Presentation2

cursopresent

 

Student Exchange 4th Day

Student Exchange 4th Day

J. Carlos Martínez

 

Students from Johannes-Kepler-Gymnasium (Garbsen - Germany) show their European experience in izmirComenius Bilateral Meeting in Izmir (Turkey)

Comenius Bilateral Meeting in Izmir (Turkey)

J. Carlos Martínez

 

Students from Julio Caro Baroja High School (Getxo-Bizkaia) visit Scituate (MA), a small town near Boston USA). They live the American experience in familiesStudent Exchange Getxo - Scituate 2012

Student Exchange Getxo - Scituate 2012

J. Carlos Martínez

 

Marketing on Pinterest

Marketing on Pinterest

Bill McBride

 

Role-playing

Role-playing

J. Carlos Martínez

 

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Creative Brief

Creative Brief

 

HIMSS 2012 Mobile Patient Connectivity

HIMSS 2012 Mobile Patient Connectivity

 

Friends Only: Examining a Privacy-Enhancing Behavior in Facebook

Friends Only: Examining a Privacy-Enhancing Behavior in Facebook

 

Boundary Regulation in Social Media

Boundary Regulation in Social Media

 

Making Sense of Social Network Sites

Making Sense of Social Network Sites

 

Identifying Social Capital in the Facebook Interface

Identifying Social Capital in the Facebook Interface

 

Globalizim Final

Globalizim Final

 

Marketing to Physicians vs. Consumers - SHSMD 2010

Marketing to Physicians vs. Consumers - SHSMD 2010

 

Social Network Analysis

Social Network Analysis

 

Presentation2

Presentation2

 

Student Exchange 4th Day

Student Exchange 4th Day

 

Comenius Bilateral Meeting in Izmir (Turkey)

Comenius Bilateral Meeting in Izmir (Turkey)

 

Student Exchange Getxo - Scituate 2012

Student Exchange Getxo - Scituate 2012

 

Marketing on Pinterest

Marketing on Pinterest

 

Role-playing

Role-playing